In an effort to better understand what's popular among children, the BBC is launching an interactive app for children under 13 called the CBBC Buzz.
The platform will release 40 unique pieces of content daily, with each one offering something that's both entertaining and kid-friendly. Aside from parental controls, children will have full access to this fresh content pool, with new releases set to launch each day before and after a child goes to school. What's most interesting about this offering is that children can react to what they're seeing in real-time using emojis.
This BBC initiative hopes to increase the number of child viewers that stream the network's content.
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