Madelaine Petsch, the actor who plays Cheryl Blossom in the teen drama 'Riverdale,' recently joined forces with Privé to come up with a range of stylish sunglasses designs, which are all available as limited editions.
She explained her design to work with the brand on the designs by saying, "Sunglasses were my accessory of choice, and I always had an abundance of pairs. I’m a sunglasses aficionado if I do say so myself." Specifically, Petsch set out to create designs that couldn't easily be found elsewhere, utilizing unique frame silhouettes, colors, and lens tints that help to provide any ensemble with a statement aesthetic.
So far, the sunglasses have proven popular among fans, with many of the designs already sold out.
Image Credit: Privé Revaux Eyewear
Why This Trend Is Growing
- Celebrity-inspired Sunglasses Lines
- Opportunity for other celebrities to collaborate with eyewear brands to create unique sunglass designs.
- Limited Edition Fashion Accessories
- Potential to create demand by releasing limited edition versions of fashion accessories, like sunglasses, to increase exclusivity.
- Sunglasses as Statement Pieces
- Chance to explore how sunglasses can add a fashion statement, not just be a functional accessory.
Industries Being Reshaped
- Eyewear
- Eyewear brands have the opportunity to collaborate with fashion industry influencers and create unique sunglass designs.
- Fashion
- Limited edition accessories can enhance a fashion collection's appeal and profitability.
- Entertainment
- Celebrities can leverage their public personas by partnering with fashion brands and release products they designed to connect more with their fans.
