'Sunshine' is a short animated video that is part of an anti-violence campaign by Day One — a New York organization that actively addresses issues of dating abuse and domestic violence among youth.
For its anti-violence campaign, Day One taps into creative design studio Lobo. The result is a heart-wrenching and thought-provoking animated short that cleverly connects to its youthful audience by way of digital media. The overtly disturbing occurrences of abuse and domestic violence are addressed through a beautiful love story that quickly turns into a nightmare. What's more, the whole narrative unravels to the popular upbeat track 'Walking on Sunshine.' While the song initially aligns with the sweet youthful romance, it turns uncomfortably sinister with the "dark backdrop to the pervasive abusive behaviors."
Animated Anti-Violence Campaigns
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