The top May 2016 social media ideas include a number of innovative social media campaigns, promising new apps and unique platform partnerships.
MTV recently announced it will revive its highly successful early 2000's series Cribs within its Snapchat Discovery story. Expected to launch in July 2016, the clever move is sure to delight Millennials and create a whole new generation of fans in the process.
In an intriguing partnership that highlights the influence of "cord-cutting," the NFL and Twitter will collaborate to see ten Thursday Night Football games livestreamed for free on the Twitter app and website in the 2016 season. The integrated campaign will also feature pre-game Periscope broadcasts.
Starbucks recently took to Snapchat to remind consumers that its Gold Rewards loyalty program would be changing effective May 1, 2016. The brand purchased a 24-hour sponsored lens that provided user-generated content promoting the program's re-launch.
Top 30 Social Media Ideas in May
From Snapchat Television Revivals to Political Geofilter Ads:
Rebecca Byers — May 28, 2016 — Marketing
30
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
29
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
28
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
27
Branded Plus-Size Instagrams
The Forever 21 Plus Instagram Account Showcases More Bloggers
26
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
25
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
24
Instagram Analytics Platforms
GetaFollow Helps Instagrammers Build Their Online Following
23
Interconnected Instagram Videos
Jägermeister's 'Insta-Hack' Plays with Videos on Instagram
22
Social Streaming Platforms
The Netflix Party Extension is Made for Long Distance Relationships
21
Content Contest Apps
Social Media Gaming Platform Wyrd Lets Users Vote for Creators' Posts
20
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
19
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
18
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
17
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
16
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
15
Livestreaming Video Apps
YouTube Connect Introduces a New Livestreaming Competitor
14
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
13
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
12
Social Live-Streaming Cameras
The Mevo Camera Makes Use of the Facebook Live Feature
11
Video-Based Job Apps
This Job Search App Lets You Record a 30-Second Video For Potential Employers
10
Music-Based Matchmaking Apps
The Tastebuds App Connects Users Based on Their Shared Taste in Music
9
Social Media Video Systems
The Surround 360 by Facebook Captures Video Footage From All Angles
8
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
7
Anti-Social Network Apps
'Ponder' Provides Users with a Place Safe from Influencer Marketing
6
Cross-Platform Customer Support
The Newegg Facebook Messenger Feature Provides Unique Connection
5
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
4
Scannable Friend Requests
Facebook Messenger Introduces Codes Similar to Snapchat
3
Social Media Video Hubs
Facebook Video Takes on YouTube Through Live and Recorded Features
2
Anti-Social Media Plugins
'Focusbook' Curbs Facebook Addiction by Limiting Time Spent on it
1
Social Sports Livestreams
NFL Fans Can Now Livestream Thursday Night Football on Twitter
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
TikTok-Inspired Menu Items
Denny's Debuted a New Set of Creator Meal Collabarations
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Live Broadcast NFTs
eShot Labs Launches Unique Tool That Turns Real-Time Video into NFTs
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Multi-Service Streaming Apps
YouTube Adds New Streaming Services Onto the Platform’s Application
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Photo-Based Messenger Services
Snapchat Users will Soon be able to Pay to Restore Lost Streaks
Mobile Video Editing Features
Snapchat Unveiled an In-App Video-Editing Feature 'Director Mode'
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Streamlined Swiss Sports Apps
Swiss TV Provider Sunrise Launches a New Sports App Called MySports
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Open-Source Live-Stream Websites
Twitch Competitor Glimesh Launches its Official Mobile App
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
In-App Social Post Schedulers
Instagram Launches Its In-App Scheduling Tool for Professional Users
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App