Gamifying aspects of everyday life is a relatively new concept in the gaming industry but the July 2018 gaming trends show that developers and studios are becoming more adept at making mundane activities interactive and compelling.
Attending nightclubs has been an entertaining experience for decades now but very few people may find it fun to actually run these nightclubs. This is the problem Rockstar chose to address in its latest update to Grand Theft Auto V. The new update to the game allows players to create a virtual nightclub within Grand Theft Auto Online and tasks players with building an exciting venue to attract the denizens that inhabit the virtual world.
Also featured on this list is a new and introspective take on the war genre of video game. Set in World War I, Adrian doesn't feature any combat or intense action. Instead, the game focuses on the stories and experiences soldiers carry. The point of the game is not to defeat an enemy or survive an attack, but instead, tasks players with capturing and understanding the humanity and despair involved in war.
Top 50 Game Trends in July
50
Gold-Awarding Gaming Apps
Players Have the Chance to Win Real Gold with Planet Gold Rush
49
Handmade Retro Arcade Consoles
Love Hulten's 'OriginX' is Styled After the Original Pong Cabinet
48
Nostalgic Next-Gen Consoles
The 'PlayStation V' Concept Draws Inspiration from Previous Consoles
47
HD Retro Gaming Consoles
The Polymega Console Plays All of Your Favorite Classic Games
46
Arcade Cabinet Console Holders
The PixelQuest Arcade Kit Works with the Nintendo Switch
45
Post-Apocalyptic Gaming Memorabilia
The Pip-Boy 2000 Construction Kit Contains Fallout 76 Replicas
44
AI-Integrated Console Concepts
This PS5 Concept Reacts and Remembers User Preferences
43
Plot-Based Chess Adventures
'Chessaria' is a Fantasy Game That Uses the Mechanics of Chess
42
Portable Console Power Banks
The Anker PowerCore 13400 Charges the Nintendo Switch and More
41
Pinball-Themed Arcade Bars
The Craftcade Pinball Bar Boasts Arcade Games and a unique Decor
40
Portable Gaming PC Desktops
The Lenovo Legion C530 Cube Can be Brought with You Anywhere
39
Voice-Controlled Indie Games
'One Hand Clapping' Requires Players to Sing or Hum Along to Play
38
Competitive Hacking Games
Hackermud Pits Players Against One Another in a Simulated Hack Off
37
AR Trading Monster Updates
A New Pokemon Go Update Allows for Friends Lists and Trading Pokemon
36
Sci-Fi Survival Horror Games
Signalis Blends the Supernatural into a Mysterious Sci-Fi Setting
35
Introspective War Games
Adrian is a World War One Game That Lacks Combat or Action
34
Meditative Wandering Games
'Shape of the World' Prioritizes Experience Over Action
33
Impressively Powerful Gaming Phones
The ASUS ROG Gaming Phone Packs an Impressive Processor
32
Choice-Filled Dungeon Games
Sir Questionnaire Lets Players Talk Their Way Out of Encounters
31
Improved VR Controllers
The ValveVR Knuckle Controllers Feature Ergonomic Designs and New Sensors
30
Chewing-Controlled Video Games
Tic Tac's Chew & Play Experience Uses Snapchat Lenses
29
Interactive Music Mobile Applications
Gismart's Apps Foster Creativity in Beginner Musicians
28
MOBA-Specific Gaming Laptops
The Asus Strix Hero II is for MOBA Players
27
Perspective-Warping Puzzle Games
'Perspectivo' is a Mind-Bending Puzzle App
26
Inclusive eSports Festivals
The GIRLGAMER eSports Festival Focuses on Inclusiveness in Gaming
25
3D-Printed eSports Chairs
IKEA, Unyq & Area Academy Created a Customizable Gaming Chair Design
24
Cat-Collecting VR Games
'Neko Atsume' VR Turns Up the Cuteness of the Original in a VR Landscape
23
Video Game Training Grounds
Fortnite Playground Helps Players Prepare for the Competitive Game
22
Internet Treasure Hunts
'Internet Caching' Hides Easter Eggs Around the Web
21
Store-Running Dungeon Exploreres
The Moonlighter Indie Game Has Players Exploring and Selling
20
Virtual Nightclub Building Games
Grand Theft Auto Online Lets Players Build a Virtual Nightclub
19
Hand-Drawn RPG Indie Games
Nepenthe Uses Unique Art to Bring Players into its World
18
Twisted Webcomic Games
'Rapture Rejects' is Based on 'Cyanide & Happiness'
17
eSports Business Degrees
Beck College is Now Offering an eSports Managment Degree
16
Gamified Wine Tasting Apps
WineGame Turns Bottles into a Blind Wine Tasting Experiences
15
Disney Family Gaming Contests
The Nintendo Switch Family Showdown Will Pit Families Against Others
14
Revamped Retro Arcade Games
Tetsuya Mizuguchi Updated Tetris to Be More Visually Engaging
13
Crypto-Based Gambling Sites
'Onlot' Rewards Players in Cryptocurrency
12
Human Body Puzzle Games
Homo Machina Turns the Human Body into a Puzzle with Fritz Khan's Artwork
11
HR Management Games
'From Ivan' is Essentially a Greeting Card Game in a Soviet Style Company
10
Popular Opinion-Gauging Quizzes
MajorityRules Isn't About Getting the Right Answer
9
Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
8
Family-Friend Sports Betting
The Versus App Lets People Make Sports Picks Without Betting
7
Pizza-Making Indie Games
'Good Pizza, Great Pizza' Encompasses Pizzeria Life in a Charming Way
6
VR-Integrated Arcades
Dave & Buster's VR is Finally Becoming a Reality Across the US and Canada
5
Super-Speed E-Sports Monitors
The MSI Oculux NGX251 is a Performance Monitor for Serious Gamers
4
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
3
Interactive Anime Game Controllers
The Poke Ball Plus Controller Immerses Players in the Action
2
Procedural Space-Exploring Games
The Voyageur Game Features Unique Alien Cultures
1
Early Access Gaming Tests
Xbox's New 'Skip Ahead' Lets Users Test Potential Future Features
Related Ideas
Premium Gaming Subscription Services
PlayStation Plus Expands Access to Recent Blockbuster Titles
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Vibe Coding Campaigns
A No-Code Love Story by Fiverr Highlights the Need for Human Know-How
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Ray-Tracing PS5 Pro Modes
CD Projekt Red Releases Cyberpunk 2077 PS5 Pro Update Today
New Sci-Fi Game Seasons
Helldivers II Launched the 'Redacted Regiment' Warbond for Players
Game-Themed Tactical Streetwear
Anti Social Social Club and Call of Duty Unveil Co-Branded Apparel
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
Life-Simulating RPG Remakes
THQ's Gothic 1 Remake Features Expanded Quests And NPC Routines
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Next-Gen Real Estate Games
Monopoly Brainrot Billionaire Was Made for Gen Alpha and Gen Z
Strategic Survival Games
Gorilla Vs 100Humans Turns Strategy Choices Competitive Survival Gameplay
Interactive AI Microdramas
Character.ai's (c.ai) series Lets Viewers Chat Directly with Characters
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Game Developer-Targeting AI Tools
Ramen VR Debuts Telos for Its Existing Aura Platform
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Interdimensional Gaming Experiences
Alienware x Twitch Transform Grand Central Terminal
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Psychological Espionage RPGs
ZERO PARADES Blends Surreal Storytelling With Tactical Spy Gameplay
Detailed Online Car Databases
Sony Launched an Online Car Database for Gran Turismo 7
Text-Based Arena Platforms
Text Battle Lets Users Create Characters And Compete In Ranked Duels
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Romantasy Board Games
The Empyrean Series Inspired Fourth Wing: Rise of the Wingleader
AI Game Builders
Vibe Game Studio Enables No-Code Game Creation With AI Assistance
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Interactive Storytelling Platforms
Neverending Stories Lets Users Explore AI-Driven Adventures
Survival Strategy Mobile Games
Capcom is Bringing Resident Evil to Phones with 'Survival Unit'
AI Pet Adventure Games
ZumiGames Lets Players Create AI Pets With Their Own Personalities
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Retro Multiplayer Revival Games
Nintendo revives Star Fox with online multiplayer for Switch 2
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Interactive Roleplay Tools
AI Role Play Generator Creates Custom Interactive Roleplay Sessions
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
AI-Enhanced World Models
Runway Unveils GWM-1 World Model For Physical Simulation
Gaming Fandom Activations
LEGO® Code Break Arrives in San Diego with a Larger-Than-Life Vault
Fantasy Improv Games
Dungeon Tryouts Blends RPG Adventure with Party Game Mechanics
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Playful Transport Management Missions
Urban Games Transport Fever 3 Campaign Mode
Video-Centric World Models
Runway Launches Its First World Model
Competitive Web3 Shooting Games
'Wilder World' was Announced at Gamescom 2025
Football Video Games
EA Sports Revealed Mbappé and Bellingham as Its FC 27 Cover Stars
Character Gaming Labels
Sanrio Games is the Company's First In-House Gaming Brand
Gamified Task Managers
28 Tasks Later Turns Task Management Into A Zombie Survival Game
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
Game Player Scan Programs
Sony Playerbase Personally Scans Fans into Playstation Games
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Gaming Trivia Apps
Retro Game Trivia Offers Daily Retro Gaming Quizzes And Fun Facts
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Hyper-Realistic Fighting Games
EA Sports Launched UFC 6 With Its Markerless Capture Technology
Gamer Mealtime Campaigns
Telia's Dinner Assassin Helps to Get Teens to the Dinner Table
Template-Based Game Development
Poncle Opens Studios And Announces Warhammer Survivors
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
Streaming Service Game Previews
Grand Theft Auto VI: An Extended Look Will Release on Netflix
Hand Tracking Games
Pixel Ninja Turns Your Hand Into A Magical Shield With AI
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Artistic Museum Simulators
Two Point Museum Added Emotion-Driven Art Curation Gameplay
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
AI Character World Simulators
Redbean Brings Original Characters To Life Inside Dynamic Worlds
Motion-Based Gaming Platforms
Bin Jumpin! Turns Real Body Movement Into Interactive Gameplay
Modern College Football Games
EA Sports Launched College Football 27 With NIL Features
Celebratory VR Promotions
Zero Latency VR is an Expert in Free-Roam Virtual Reality Entertainment
Futuristic Taxi Drifting Games
Current Games Drops 'Taxi Chaos 2'
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Character Creation Platforms
Tavern of Tales Lets You Create And Share Custom Fantasy Heroes
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Hybrid Entertainment Venues
Playdium Vaughan Blends Arcade Games, AR Attractions and Event Spaces
Hybrid Casual Games
Gravity Launches Ragnarok Monster Kitchen Worldwide
Expanded Franchise Storytelling
Halo expands its original campaign with a new prequel mission arc
Game Creation Tools
The Roblox Build Feature Lets Users Generate Playable Games from Text Prompts
Anniversary-Celebrating Game Modes
Ubisoft Released 'Realism Mode' for The Division's 10th Year
Productivity Co-Working Games
On-Together: Virtual Co-Working Turns Focus Sessions to Shared Play
Cybersecurity Simulation Games
Smart City Defender Lets Players Protect A City From Cyber Attacks
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Mobile Gamified Wellness
Urso Combines Mental Health Support With Interactive Space Adventure
Adaptive AI Personalities
The GPT-5.1 Update from Openai Introduces New Personality Modes
Creator-Inspired Board Games
MrBeast Brings His Viral Challenges and Competition Style Home
Personalized Console Ecosystems
Xbox adds new interface updates and Gamerscore badges
Real-World Adventure Games
Scratch Earth Turns Exploration Into a Fun and Competitive Game
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Interactive Sports Communities
Head2head Lets Sports Fans Quiz, Debate And Compete With Friends
Interactive Geography Games
City Quiz Fun Tests Your Global Knowledge With Timed Challenges
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
World Builder Games
Block Party Is A Game Where Players Build, Combine, And Explore AI Worlds
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
New Customization Updates
On-Together Adds Facial Hair Styles
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Tabletop-To-Digital Franchises
Descent Expands into a Cooperative Tactical RPG Experience
Anniversary-Celebrating Game Updates
BattleBit Remastered Announced its First Major Update
Narrative Retro Revivals
Truxton Extreme Adds Comic Storytelling to a Classic Arcade Game
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Rhythm Game-Focused Studios
RedOctane Games Launched with a Specialty for Rhythm Games
Music-Driven Coming-Of-Age Games
Beethoven and Dinosaur’s Mixtape Releases This Upcoming May
Fitness Gamification Apps
Avatone Turns Real-World Workouts Into Character Progression
Cultural Trivia Games
Culture King Turns Cultural Knowledge Into Fast-Paced Competition
Iconic Title Game Bundles
Humble Announced the 'Play the Legends' Bundle
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Personalized Game Calendars
Steam Maps Upcoming Game Releases to Each Player's Interests
Multiplayer Strategy Games
Warfront Nations Rules, Conquers, And Dominates In a Global Simulation
Gaming News Customization Tools
Feed It Games Builds a Custom Gaming News Feed For Your Interests
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds
Media Management Simulators
The Hamburg Times Lets You Build, Publish, And Scale A Newspaper
Gamified Productivity Platforms
Leveling AI Turns Goal Setting Into AI Missions With XP Rewards
Interactive Entertainment Tools
Quiz Cabin Turns Curiosity to Playable Quizzes & Brain Challenges
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Technology Resource Hubs
Techy War Provides Tutorials, Reviews, And Insights On Technology
Community-Focused Football Games
'Maximum Football' is a New Live-Service Sports Title for Fans
Rhythm-Based Roguelite Releases
Ratata Arts' Ratatan Launches Globally On July 16
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Music-Focused Game Collaborations
Fortnite Teams Up with Daft Punk for a New In-Game Collaboration
Social Gaming Networks
Playwrk Connects Professionals Through Curated Gaming Experiences
Remote Team Engagement Platforms
Guul Brings Social Games And Events To Remote Teams
Game-Focused Attribution Platforms
Toya Debuts the Beta Version of PlayTiger
Three-Dimensional Survival Worlds
Klei Entertainment Unveiled Don’t Starve Elsewhere
Word Game Apps
Describe The Word Uses AI Guessing To Power Fast-Paced Gameplay
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Gamified Book Trackers
NovelQuest Tracks Reading Progress With Social And Gamified Features
Period-Spanning Game Worlds
Ryu Ga Gotoku Studio Revealed the Stranger Than Heaven Game
Playable Perspective Mechanics
Lost Lake Games Announces Vaunted With Perspective-Based Story
Real-Time Trivia Games
Trivia Duel Turns Real-Time Knowledge Battles Into Competitive Leaderboards
AI 3D Game Creations
Exists Lets Anyone Create Multiplayer 3D Worlds Using Simple Text Prompts