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IKEA, Unyq & Area Academy Created a Customizable Gaming Chair Design

 - Jun 13, 2018
References: ikea.today & fastcodesign
At its 2018 Democratic Design Days event in Älmhult, Sweden, IKEA introduced an innovative, highly customizable 3D-printed gaming chair design.

With eSports education company Area Academy and Unyq, which creates 3D-printed prosthetics, IKEA painted a picture of what the entire chair-buying experience might look like in the future. As 3D printing technology allows for an immense level of product personalization, IKEA Design Director Lisa Baird described that the gaming chair has the potential to be cosmetically and biometrically altered, with assistance from in-store body scanners that provide an immersive experience.

With its augmented reality apps, innovative partnerships and futuristic food menus, the Swedish company is emerging as much more than just a producer of affordable furniture.