Grand Theft Auto V may have first debuted in 2013 but a new update will allow players to own and operate their own virtual nightclub. Starting in July, the new gameplay feature will give players the ability to establish nightclubs in the game and build them from the ground-up. This includes staffing them with employees, promoting the club and managing the revenue garnered from club goers.
The virtual nightclub created by players will be judged based on the number of NPCs attending it, with funds being automatically deposited into a wall safe. This money can be used to hire artists to perform at the virtual nightclub and will include real recording artists including The Black Madonna, Solumun, Dixon and Tale of Us.
Image Credit: Rockstar Games
Key Themes Behind This Trend
- Virtual Nightclub Games
- Expanding virtual entertainment experiences through building games for gamers who are fascinated by the night life
- Revenue Management for Virtual Worlds
- Exploring new opportunities for revenue generation in virtual worlds through game updates and economies
- Celebrity Collaborations in Virtual Worlds
- Introducing real life celebrities into video games creating synergies across entertainment industries and opening up new income streams
Where This Applies
- Gaming Industry
- Leveraging gameplay features to unlock new monetization models and transform virtual gaming worlds
- Entertainment Industry
- Collaborating with gaming companies to bring entertainment experiences to wholly new audiences
- Music Industry
- Partnering with gaming companies on celebrity and artist integrations to increase revenue and develop new business models
