These July 2017 fashion trends include sustainable apparel and accessories, celebrity-made merchandise, as well as a variety of memorable editorial campaigns.
One of the most absurd products that's featured are the hairy chest swimsuits from Beloved Shirts, which have a typical one-piece silhouette, which is covered in graphics that represent a very average male chest and torso. The swimsuits come in a variety of different shades to match the skin tones of consumers -- ensuring that they look like a hair-covered man in the buff while they strut along the beach.
In celebration of Pride Month, Gap Inc. released a line of apparel in partnership with the United Nations Foundation to support the UN Free & Equal initiative to promote LGBTI equality. To do so, Gap Inc. donated 30% of its net sales to the UN Free & Equal Initiative, as well a portion of its online gift cards to the UN Foundation.
Top 55 Fashion Trends in July
From 70s-Inspired Music Video Merchandise to Patriotic Clutch Bags:
Riley von Niessen — Jul 29, 2017 — Fashion
53
Socialite-Made Camouflage Merchandise
The New Kylie Jenner Camo Series Features Underwear and More
52
Shoppable Socialite Closets
Luxurious Roxy's Looks are Available on Her Site in Sizes 0-28
51
Playful Feminine Swimwear
Mara Hoffman's New Swimwear Collection is Fun and Geometric
50
Pop-Art Emblazoned Streetwear
Supreme and Thrasher Joined to Create a Line of Skate Apparel
49
90s New York-Centered Editorials
Tavia Bonetti and Blondey McCoy Functioned as adidas' Muses
48
Ironic Logo Tees
The 'Enjoy Being Broke' T-Shirt is a Fun Play on the Coca Cola Logo
47
Millennial-Focused Furniture
The IKEA Virgil Abloh Collab Includes a Take on the Frakta Bag
46
Iconic Rapper-Inspired Fashion
MadeWorn Joined with Roc96 to Create a Collection That Honors Jay Z
45
Luxuriously Branded Tracksuits
These Gucci Tracksuits Feature Elegant Floral Motifs and Much More
44
Queer-Supportive Clothing Lines
Urban Outfitters Has Released a Limited Edition Pride Collection
43
Simplistic Pink Streetwear Collaborations
The New AAPE Collection is Heavy on Baby Pink Colorways
42
Luxe Lace Menswear
These See-Through Lace Shorts for Men Come in a Variety of Pastel Colors
41
Adjustable Modular Dresses
Undress V3 Can Be Slipped Under Clothes to Help You Change on the Go
40
Luxury Fashion Pop-Up Collaborations
Balenciaga and colette Joined to Create a Pop-Up Shop
39
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
38
Vivid Gentlemanly Apparel
The New Thom Browne Collection Boasts Playful Colorways and Classic Cuts
37
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
36
Glamorous Grunge Fashion
The New Alexander Wang Pre-Fall Collection Was Released with an Editorial
35
Lavish Patterned Lookbooks
The Mary Katrantzou Pre-Fall 2017 Catalog Highlights Dynamic Textiles
34
Female-Focused Streetwear Introductions
Wasted Paris Recently Launched Its First Line for Women
33
Minimal Star-Branded Streetwear
The New Converse Tokyo Collection Was Spotlighted with a Lookbook
32
Pet-Matching Hawaiian Shirts
These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
31
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
30
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
29
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
28
Sustainable Patriotic Clutches
life of manek's Canada 150 Clutch Tributes the Nation's Birthday
27
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
26
Luxury T-Shirt Replicas
Dolce & Gabbana Revive 1990's Jurassic Park Movie Merchandise
25
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
24
Double-Waisted Denim
Andrea Crews' Bodo Jeans for Men Repeat Details and Blend Colors
23
80s-Inspired Artist Apparel
Jeremyville and Maripol Teamed Up with Forever 21 for a New Collection
22
Polymer Plastic Apparel
Andrea Crews' Garments Resemble the Look of the Iconic IKEA FRAKTA Bag
21
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
20
70s-Inspired Athletic Apparel
The New adidas Originals Collection is Full of Retro Branding
19
Oversized Lace-Up Trousers
These Marques Almeida Cropped Trousers Include Large Lace-Up Details
18
70s-Inspired Music Video Merchandise
Selena Gomez Launched New Apparel to Promote 'Bad Liar'
17
Retro Fast Food-Branded Streetwear
McDonald’s and BEAMS Released a Line of Big Mac Merchandise
16
Ruffled Denim Slacks
Collina Strada's Gauley Ruffle Pant Brings a New Softness to Jeans
15
Global Pride Month Campaigns
Gap Inc.'s Pride Collection Promotes Global LGBTI Equality
14
Millennial Lifestyle-Inspired Fashion
The New Public School Collection Mixes Business with Casual
13
Floridian Rat-Inspired Streetwear
This Bodega Editorial Spotlights the New Stray Rats Collection
12
Designer Fashion Parody Lines
Boolenciaga is a Parody Fashion Label by Davil Tran
11
Iconic Rapper-Emblazoned Streetwear
The Rumored Nas and Supreme Collection Was Recently Leaked
10
Celebratory Ski Brand Revivals
Vuarnet's 60th Anniversary Collection Celebrates Its iconic Styles
9
Brightly Adapted Co-Branded Hoodies
These Anti Social Social Club Hoodies Feature Rainbow Graphics
8
Vibrant Musician-Starring Editorials
Young Paris Flaunted the New Gucci and MR PORTER Collection
7
Greek God-Inspired Editorials
Palace and adidas Originals Recently Launched a Summer Collection
6
Tiger-Inspired Camouflage Shirts
BAPE is Gearing Up to Release New 'Tiger Camo' Shirts for Summer
5
Remixed Heritage Apparel
The Gosha Rubchinskiy x Burberry Collaboration Features Sporty Undertones
4
Masculine Supercar Fashion
The New Blood Brother Collection Features Retro and Futuristic Graphics
3
Pollution-Reacting T-Shirts
These T-shirts Will Change Color Based on Your City's Water Pollution
2
Record-Breaking Handbags
This $380,000 Hermes Birkin is Ultra Luxurious
1
Celebrity-Designed Maternity Clothing
Kohl's Has Released an 'LC Lauren Conrad' Maternity Line
Related Ideas
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Pre-Fall Retro Fashion Capsules
Gucci's Pre-Fall 2026 Line References Its 1970s and 1990s Archives
Seventies-Inspired Apparel Collections
Kate Moss X Zara Release a Glamorous Capsule Collection
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Playfully Nostalgic Pink Apparel
Juicy Couture x Madhappy Debut a Limited-Edition Collection
Surf-Inspired Pride Collections
Vans x Queer Surf Celebrate Surf Culture and Inclusivity
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Summer Sundress Drops
Park & Fifth Launches The Palma Collection Featuring Lightweight Styles
Athleisure Cherry Blossom Fashions
The Gap Japan Sakura Collection is Arriving Ahead of Spring
Collab Tailored Essentials
Victoria Beckham x Gap Reworks Denim, Tees, and Outerwear Staples
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Grocery Store Merch Ranges
The ALDI Spring Apparel Collection Has Items for the Whole Family
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Designer Fashion Collaborations
Uniqlo Partners with Clare Waight Keller for Urban Collection
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Neutral-Themed Beachwear Collections
Max Mara Has Unveiled Its Summer 2025 Beachwear Line
Luxe Tailored Fall Menswear
The Louis Vuitton Fall 2026 Capsule Collection is Academic Elegance
UK Designer T-Shirt Collabs
The UNIQLO x ANYA HINDMARCH Summer 2025 Collection Features Eye Motifs
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Anime Anniversary Apparel
UNIQLO UT Honors Pokémon 30th Anniversary Spring 2026 with Collection
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Tailored Americana Summer Fashion
ERL Introduces its New Poison Ivy Collection for SS26
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Color-Rich Swimsuit Collections
TRIANGL Debuts its 'Country Club' Capsule Featuring Beloved Styles
Vibrant Comfort-Forward Apparel
Parade Launched the 'Lazy Daze Collection' for Summer
Sophisticated Wardrobe Essentials
UNIQLO: C Launches the 'Modernity in Motion' Collection
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Premium Linen Apparel
UNIQLO's 2025 Spring/Summer Collection Features Functional Urban Wear
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Back-to-School Fashion Collections
UNIQLO Launches Weather-Ready Wardrobe Essentials for Students
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Luxuriously Fashion-Forward Tennis Lines
Gucci's 2025 Tennis Collection is Functional and Stylish
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Summer-Forward Danish-Designer Apparel
UNIQLO x Cecilie Bahnsen Partner for 'Shapes of Poetry'
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Nostalgic Love-Inspired Collections
Stella McCartney Presents the Summer of Love 2025 Capsule
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Cozy Apparel Collaborations
GAP and Summer Fridays Craft a Cozy Collection for Lounging
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Fall 2025 Collection Launches
Buffalo Jeans Unveils Its Fall 2025 Collection With Fresh Staples
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
Seasonal Wardrobe Capsules
Uniqlo U FW25 Collection Release Info Highlights Refined Minimal Looks
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Timeless Denim Collections
UNIQLO Offers Staple Denims for Spring/Summer 2025
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Apparel-Themed Pop-Up Cafes
UNIQLO Unveils its Spring/Summer LifeWear Collection and Coffee Pop-Up
Fall-Ready Explorative Fashion
Napajiri Presents the Future Heritage Capsule for FW24
Summer-Ready Utilitarian Fashion
HH-118389225 Presents its New Collection for SS26
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Travel-Friendly Summer Apparel
Public Rec Launches its Comfort-Forward 'Lake Geneva Series'
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Retro-Themed Technical Apparel
XLIM Introduces a Look at the Utilitarian Episode 7 Collection
Heritage Workwear Capsule
BEAMS Plus Spring/Summer 2026 Fuse Classic Workwear with Updated Fabrics
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Graphic Summer Fashion
Thisisneverthat Summer 2026 Collection Builds on “Mowgli” Lookbook
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Heritage-Infused Streetwear
AAPE by A Bathing Ape Revisits Youth Culture’s Golden Eras
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
Sustainable Summer Dresses
Vancouver-Based Park & Fifth Releases Its Locally-Made Palma Collection
Future-Forward Layering Collections
Uniqlo U Unveils Its North Sea-Inspired Fall/Winter 2025 Line
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
seasonal spring wardrobes
JW Anderson x UNIQLO SS26 British Watersports & Collegiate Prep Capsule
Resort Utility Capsule
Engineered Garments x GU SS26 Reworks American Resort Wear with Utility
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Eclectic Preppy Summer Apparel
BEAMS PLUS Introduces a New Capsule Prepared for Summer
Summer-Ready Refined Apparel
NOAH Unveils its Latest Capsule for the SS25 Season
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Relaxed Autumn Apparel
Lee's Fall 2025 Denim Collection Boasts Effortlessly Cool Pieces
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
Summer-Forward Manga Character Capsules
GU Exudes Vacation Vibes with the GU x Chiikawa Collection
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Anime Game-Inspired Graphic Apparel
Uniqlo Draws Inspiration from Pokémon Trading Card Game
Brazilian Craft-Inspired Handmade Fashion
Farruche Presents its VERÃO 25 Capsule for Summer
Stylish Sun-Protective Swimwear
Hunza G's New UPF Collection Protects Consumers from the Sun
Heritage-Inspired Bold Workwear
Beams Plus FW25 Lineup Revives American Traditional Tailoring
Freedom-Theme Streetwear
Denim Tears Ss26 LIBERTAS Collection Uses Statue of Liberty Imagery
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Limited Collaborative Apparel Capsule
Madhappy and Juicy Couture Join on a Capsule Collection
Denim-Centric Apparel Drops
Mars the Label Unveils a Statement-Making Drop
Relaxed Vintage-Inspired Apparel
Djerf Avenue Spotlights its 'Breezy Summer' Capsule
Tailored Americana Fashion
Gap Launched Its Premium GapStudio Sub-Label with Collection 01
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Low-Cost Summertime Merchandise
The Dollar General Summer Collections are Arriving This Month
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Refined Versatile Apparel
& Other Stories Launches its 'Transitional Edit'
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Utility-Inspired Apparel Lines
Khakis Spring/summer 2026 Collection Expands the Brand’s Lineup
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Quick-Drying Summer T-Shirts
UNIQLO Redefines the Classic Tee for Summer Wardrobes
Simplistic Breathable Summer Apparel
Quince’s 'The Resort Collection' Boasts 100% Cotton and Linen
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Gender-Fluid Ready-To-Wear
JEONGLI’s Spring/summer 2026 Collection Emphasises Cut and Proportion
Elegantly Practical Performance Apparel
Goldwin Unveils its New Lookbooks for Spring/Summer 2025
Refined Spring-Centric Apparel
Helly Hensen's HH-118389225 Drops the Reimagined Icons Capsule
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Accessible Nostalgic Apparel Lines
Gap and DÔEN Launch a Vintage-Inspired Capsule Collection
Minimal Vintage Wardrobe
Shirter “Normal Vintage” Ss2026 Collection Explores Worn Textures