To get a message across to consumers, marketers must stimulate the receivers’ brain, which is why interactive advertising campaigns are starting to become more prominent than publicity stunts. Interactive campaigns are able to stimulate and entice possible consumers, which is why interactive advertising campaigns are so important.
The campaigns featured here vary from Internet-based interactive advertising campaigns such as crowd-sourcing or French fast food wars, to more elaborate ones such as camera worthy campaigns and touching commercials. In the end, the most important thing for advertisers to achieve is a connection to the brand, and manufactured feelings. This holy Mecca of results can be seen in campaigns such as personalized QR code stickers, and laser graffiti, which leaves the consumer with a close connection to the brand, creating an evangelical following.
Advertisers take note: this is the way of the future. Recognition is the lowest it has ever been for print and television, while interactive ads like these create a buzz, many go viral, and most importantly, people remember them.
44 Interactive Advertising Campaigns
43
Social Contraceptive Campaigns
Have a Virtual Son with the Olla Condoms Interactive Facebook Ad
42
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
41
Interactive Pop-Up Aquariums
Kenzo Creates an Aquarium to Highlight the Harms of Overfishing
40
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
39
Interactive Transit Campaigns
Beer Can Subway Ads in Tehran Use Mugs as Safety Handles
38
Crowdsourced Social Media Drawings
The 'Create My Tweet' Campaign Promotes the Samsung Galaxy Note
37
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
36
Billboard Smartphone Games
City Fireflies Offers a Giant Urban Gaming Experience
35
Incredible Interactive Ads
The New Range Rover Evoque Interactive Ad Campaign Lets You Decide
34
Interactive Selfvertising
The JWT Augmented Reality Business Card Enhances Client Experience
33
Camera-Worthy Campaigns
Catch the Flash Allows Nike to Just Click It
32
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
31
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
30
Interactive Sense-screen Tables
Microsoft Surface SUR40 Features an Improved User Interface
29
Interactive Touching Commercials
The Skittles Touch Youtube Ad Puts Your Finger in the Ad
28
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
27
Interactive Designer Microsites
Karl's Kult on Net-a-Porter Offers Mobile Apps and More
26
Secret Winter Wonderland Ads
The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors
25
Pizza-Making Touch Tables
Pizza Hut's Conceptual Interactive Table Top Builds Custom Pizzas
24
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
23
Interactive Gaming Promo Campaigns
This Marketing Campaign Makes Use of Augmented Reality Shooters
22
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
21
Smartphone Game Pieces
The iPirate Board Game Uses the iPhone for an Enhanced Experience
20
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
19
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
18
Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making
17
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
16
Interactive Subway Stunts
This Stunt Added Some Fun to the Routines of NYC Subway Conductors
15
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
14
Interactive Food Campaigns
Toaster Strudel Launched Eat What You Tweet to Gain Followers
13
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
12
Interactive Virtual Scavenger Hunts
Cern Computing Centre Added a Twist to Its Indoor Google Maps
11
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
10
Motion-Activated Fittings
Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
9
Interactive iPhone Commercials
AXA Insurance Lets Consumers Step Into Their Ads Via Smartphones
8
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
7
Sizzling Beverage Ads
Le Club Perrier 'Can You Handle the Heat?' Campaign Gets Hotter with Views
6
Remote-Controlled Candy Dispensers
Skittles Present Its Remote-Controlled Candy Cloud Dispensers
5
Live Social Media Responses
KLM Royal Dutch Airline Performs 12-Hour Human Tweet to Passengers
4
Interactive Tattoo Removal Ads
MacLaren McCann Created a Brilliant Way to Advertise for Tattoo Rem
3
Interactive Court Promos
Nike 'Quick Controls Chaos' Promotes Jordan CP3.V. Sneaker
2
Interactive Online Ads
Play the 'White Collar' Banner Ad on The New York Times' iPad App
1
Retrofied Interactive Ads
The Mountain Dew Throwback Shack Marks Classic Taste
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI Content Generators
Aidelly Offers a Range of Professional AI Content Prompts
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic