When it comes to swaying consumers toward one particular brand, the type of imagery and phrasing used can make all the difference in the world, and these creative ice cream branding techniques will definitely have buyers interested in the product.
With the summer season just beginning, backyard barbecues and parties often means a lot of food and desserts, with ice cream being the number one item to have in the hot summer heat. These unique ice cream branding techniques are a great indication of how companies are using their creative talents to attract consumers through out-of-the-ordinary designs and unusual packaging ideas.
From vintage popsicle packaging to overjoyed ice cream containers, these creative branding techniques are making consumers think twice before they choose which brand of ice cream they take home with them.
19 Ice Cream Branding Techniques
From Interactive Ice Cream Musicals to Cute Condiment Cartons:
Tana Makmanee — Jun 8, 2013 — Lifestyle
19
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
18
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
17
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
16
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
15
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
14
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
13
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
12
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
11
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
10
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
9
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
8
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
7
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
6
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
5
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
4
Decadent Doggie Desserts
The Bear and the Rat Frozen Yogurt is a Savory Treat for Pups
3
Inaugural Ice Cream
Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
2
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
1
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Dessert-Like Multi-Benefit Balms
Breeze Balm's Ice Cream Collection Shares Sweet Multi-Use Balms
Insulated Ice Cream Totes
The Halo Top Pint Pack is a Crossbody Bag for Taking Ice Cream to Go
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Edible Ice Cream Spoons
The Ministop Edible Spoon Offers an Alternative to Disposable Utensils
Extra-Chocolatey Ice Cream Ranges
The Tillamook Chocolate Collection Has Four Flavors
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Splattered Ice Cream Bags
Doublet's Ice Cream Bag is Visually Striking and Packable
Decadent Yogurt Snacks
The 'Cultured Creme' Yogurt Range is Free Of Artificial Ingredients
Video Game-Inspired Ice Creams
Baskin Robbins Celebrates the Super Mario Bros Wonder Launch
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Fruit-Infused Lemonade Popsicles
Trader Joe's Strawberry Lemonade Ice Bars are Summer on a Stick
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Branded Ice Cream Kits
The Baskin Robbins Happiness Box Ice Cream Set Has Servings for Six
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Nostalgic Comforting Ice Creams
"Adulting" Inspired Ben & Jerry's Ice Cream Sammie Pint Flavor
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Sharable Ice Cream Boxes
Double Rainbow's Ice Cream Lovers Box is Made for Treating Another
Ice Cream-Inspired Jewelry
The More is More Collection Was Inspired by Premium Ice Cream Bars
Mood-Themed Frozen Treats
Magnum Launches the Mood-Inspired Ice Creams in Two Flavors
Regenerative Ingredient Ice Creams
Alec’s Ice Cream is Rolling Out Nine New Flavors This Season
Cereal-Inspired Ice Creams
Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Doll-Themed Ice Creams
Cold Stone Creamery Debuts a Barbie-Inspired 'Pink Cotton Candy Ice Cream'
Dipped Cookie Sandwiches
Sundae Shoppe Adds a Layer of Indulgence to Classic Ice Cream Sandwiches
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Sunset-Inspired Frozen Beverages
Dairy Queen Just Added the Summertime Sunset Twisty Misty Slush
Grab-and-Go Ice Cream Pouches
CVT2Go's Soft-Serve Ice Creams are Sold in Frozen Pouches
Frozen Tea Brand Treats
Lipton Pops of Sunshine Come in Two Refreshing Flavors
Ice Cream-Resembling Lamps
Crème Atelier Designs the Soft Serve Lamp Lighting Design
Swedish-Style Better-for-You Treats
N!CK's Launches Light Ice Cream Bars
Automated Ice Cream Restaurants
The ColdSnap Will Be Offered in Restaurants in the Near Future
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Unconventional Ice Cream Flavors
Van Leeuwen Partners with the Idaho Potato Commission
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Fluffy Ice Cream Treats
Angel Delight Ice Cream Sticks Come in Two Flavors
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Marshmallow-Infused Ice Creams
Blue Bunny Stuffed Puffs Ice Cream Comes in Three Varieties
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
S'more-Packed Ice Creams
These New Ben & Jerry’s Sundaes Focus on Toasted Marshmallows
Tongue-Dyeing Frozen Treats
The Twister Berry-licious Pops are Made with Real Fruit
Seasonal Artisanal Ice Creams
These Tillamook Holiday Ice Creams Come in Two Flavors
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
QSR Brand Movie Promotions
Dairy Queen Canada Has Launched the Blockbuster Blizzard Treat Giveaway
Donut-Shaped Frozen Desserts
Sundae Shoppe's Donut Dessert Bars are Fun Frozen Novelties
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Pint-Sized Ice Cream Mixes
True Scoops' Ice Cream Mixes Don't Need Special Appliances
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Summery Ice Cream Menus
The Dairy Queen Blizzard Menu Has Been Unveiled for Summer 2023
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Boozy Tropical Ice Creams
Tipsy Scoop & 100 Coconuts Collaborated on a Limited-Edition Treat
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Baseball-Themed Ice Creams
Turkey Hill Graham Slam Returns, a Long-time Fan-Favorite Flavor
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Swirled Textural Frozen Desserts
These New Häagen-Dazs Ice Cream Bars Come in Two Flavors
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Ice Cream Pint Coolers
Swell's Ice Cream Coolers Feature Triple-Layer Insulation Tech
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Co-Branded Ice Cream Trucks
Good Humor and Jiffy Lube Join Forces to Keep Ice Cream Trucks Rolling
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Cereal-Inspired Ice Creams
Salt & Straw Just Unveiled Its 2024 Cereal-sly Delicious Ice Cream
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Baseball-Themed Ice Creams
Schnucks Cherry Cardinals Crunch Ice Cream is Perfect for Cardinal Fans
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Limited-Edition Frozen Dessert Bars
The Prairie Farms Small Batch Mini Ice Cream Bars are Tasty
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Retailer-Exclusive Holiday Ice Creams
These Van Leeuwen Ice Creams are Only Available at Walmart
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Revived Soft Serve Desserts
Carvel Offers New Ways to Enjoy a Nostalgic Soft Serve Flavor
Overstuffed S'mores Sandwiches
Blue Bunny & Stuffed Puffs Teamed Up to Reinvent a Campfire Classic
Blended Candy QSR Desserts
The Burger King Blasts are Arriving in Canada in Two New Options
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Sundae-Inspired Ice Creams
Baskin-Robbins Sundae Funday Ice Cream is Here for the Summer
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Spring-Ready Frozen Treats
Blue Bunny Debuts New Mini Bars and Soft Scoopables
Seasonal Ice Cream Ranges
Publix Unveils a Set of Festive Ice Cream Flavors for the Holiday Season
Autumnal Ice Creams
The Harvest Festival Series by Salt & Straw is Full of Fall Flavors
Soft Swirled Dessert Pints
Blue Bunny Twist Pints Bring the Soft Serve Experience Home
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Mythical Creature Ice Pops
Bomb Pop Unicorn Wonder Was Created with Anna Cathcart
Sprinkle-Packed Ice Cream Cakes
The Funfetti Ice Cream Cake is Packed with Sweet, Creamy Flavor
Swirled Dual-Flavor Gelatos
This Chocolate & Vanilla Bean Swirl Gelato is Light and Refreshing
Extra Indulgent Ice Cream Bars
Perry's Ice Cream Makes Super-Premium, Portion-Controlled Treats
Movie-Themed Frozen Refreshments
These Trolls-Inspired ICEE Flavors Celebrate the Upcoming Film
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Artisan Chocolatier Ice Creams
Salt & Straw Chocolatiers Series Ice Creams Come in Five Flavors
Soda-Infused Ice Creams
Blue Bell Has Just Unveiled New Dr Pepper Float Ice Cream
Stuffed S’Mores Ice Creames
Trader Joe's S'Mores Ice Cream is a Perfect Summer Treat
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Low-Cost Artisan Ice Creams
These Tesco Finest Ice Creams are Priced at Just £3 Each
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Celebrity-Backed Gelato Brands
Hollywood Star Cher Unveils Her New Gelato Brand Called 'Cherlato'
Textural Ice Cream Treats
The Cadbury Ice Cream Range Now Features Two New Options
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Spooky Ice Cream Collections
Salt & Straw's Scoops & Skulls Series Shares Halloween Ice Creams
Textural Churro-Inspired Ice Creams
Ben & Jerry's Churray for Churros is Crunchy and Buttery
Late-Night Ice Cream Trucks
M&M's is Celebrating National Ice Cream Sandwich Day in NYC
Lifestyle-Conscious Ice Cream Products
These Oppo Brothers Products Have Fewer Calories and Sugar
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Coffee-Enhanced Ice Creams
The Blue Bell Java Jolt Ice Cream is Sweet and Satisfying
Tiger-Themed Ice Creams
Every True Tiger Brands Launches a New 'Tiger Tracks' Ice Cream
Nostalgic Summertime Candy Products
MAOAM Stripes Jelly & Ice Cream is Here for the Summer
Sugar Cookie Ice Creams
Dippin’ Dots Has Just Unveiled a New Frozeti Dough Flavor
Creamsicle-Flavored Ice Creams
Tillamook Has a Summery New Orange and Cream Flavor
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Picnic-Inspired Ice Creams
Salt & Straw Has Unveiled Its Summer Picnic Series for August
Cooling Cookie Desserts
Insomnia Cookies' Cookies IN Ice Cream Line is Expanding for Summer
Private Label Frozen Treats
These SE Grocers Frozen Treats are Limited-Edition and Here for Summer
Dark Chocolate Gelato Pops
Chocolove's Indulgent Gelato Pops Elevate a Classic Childhood Treat
Artisanal Ice Cream Bars
These Hudsonville Ice Cream Bars Come in Three Flavors
Coffee-Inspired Ice Creams
Reborn Coffee's Created Frozen Treats Inspired by Mochas & Cold Brews
Campfire Confection Ice Creams
Tillamook Campfire Peanut Butter Cup Ice Cream is Nostalgic
Bite-Size Frozen Dessert Bars
Blue Bunny's Mini Bars Miniaturize Favorite Frozen Treats
Savory Ice Cream Treats
Milk Bar’s Seasonal Summer Offerings are Available at Bakeries Nationwide
Berry Ice Cream Collections
Salt & Straw Created an Indulgent Berry Ice Cream Collection
Super Premium Ice Creams
These Straus Family Creamery Ice Creams Come in Two Flavors
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition