Magnum's New Volcanix Ice Cream Stick Explodes with Flavor
Katherine Pendrill — March 31, 2026 — Lifestyle
References: foodbev
The Magnum Ice Cream Company is welcoming warmer weather with its new Volcanix ice cream stick.
Just in time for hot summer days, Magnum's new Volcanix ice cream stick offers a delicious twist on your typical ice cream bar. The new dessert boasts a multi-layered format that consists of a chocolate biscuit coating, a mix of vanilla and chocolate ice creams, a caramel sauce core, and chocolate-coated caramel pieces for added texture. The unique combination of ingredients is the result of some recent research by the company, which found that 32% of consumers in the UK said they would try a new packaged ice cream bar if it offered a unique texture.
The new Volcanix ice cream stick comes in a single-serve format and is available exclusively from Tesco Express and Booker.
Image Credit: The Magnum Ice Cream Company
Just in time for hot summer days, Magnum's new Volcanix ice cream stick offers a delicious twist on your typical ice cream bar. The new dessert boasts a multi-layered format that consists of a chocolate biscuit coating, a mix of vanilla and chocolate ice creams, a caramel sauce core, and chocolate-coated caramel pieces for added texture. The unique combination of ingredients is the result of some recent research by the company, which found that 32% of consumers in the UK said they would try a new packaged ice cream bar if it offered a unique texture.
The new Volcanix ice cream stick comes in a single-serve format and is available exclusively from Tesco Express and Booker.
Image Credit: The Magnum Ice Cream Company
Trend Themes
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Multi-layered Texture Experiences — A surge in multi-component constructions combining creams, sauces, and coatings creates opportunities for products that redefine mouthfeel and sensory layering.
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Fusion of Indulgence and Portability — Single-serve, handheld premium desserts are converging indulgent ingredients with on-the-go convenience to reshape impulse and convenience consumption.
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Retail-exclusive Product Drops — Limited-availability launches tied to specific retailers are enabling brands to experiment with novel formats and drive concentrated trial through distribution partners.
Industry Implications
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Packaged Ice Cream and Frozen Desserts — The category is positioned to be disrupted by engineered multi-texture bars and modular fillings that elevate perceived premium value at scale.
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FMCG Retail Distribution — Retailers and wholesalers can influence innovation cycles by acting as exclusive launch platforms that change how new SKUs are tested and scaled.
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Food R&D and Ingredient Suppliers — Ingredient innovators and formulation labs stand to transform product variety through novel encapsulations, stable sauce cores, and texture-enhancing inclusions.
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