These holistic branding innovations range from gardening inspiration campaigns to non-toxic skincare subscriptions that promote a sustainable lifestyle. When it comes to personal care, Millennials are ditching toxins and chemical additives in exchange for natural remedies with organic healing properties. In addition to investing in natural beauty and skincare products, modern consumers are also responding to socially responsible oral care campaigns like a recent commercial by Colgate that addresses water conservation and beauty ads that promote authenticity and body positivity, like those by Dove.
When it comes to home and garden care, Millennials are not only making a traditional chore more inspiring but are also instilling sustainable values in their children from a young age. Popular branding examples that stay true to this notion include gardening kits for kids and plantable greeting cards and tree kits that can be reused by recipients of all ages.
Furthermore, home and garden brands are appealing to this tech-savvy demographic with hashtag-powered social media ads -- Miracle-Gro's #Springmoji campaign targets a younger audience of green thumbs who were asked to create a crowdsourced emoji garden. Additional examples include inspirational marketing that borrows a helping hand from popular web influencers like DIY bloggers and YouTube stars.
50 Holistic Branding Innovations
From Gardening Inspiration Campaigns to Naturalist Skincare Boxes:
Jana Pijak — Mar 7, 2016 — Marketing
50
Sculptural Gardening Kits
VERD&AGUA Provides Tools to Contain and Care for Succulents
49
Utensil-Packaged Flower Seeds
This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
48
Plantable Coffee Cups
Seeds of Truth Coffee Cups Create Herb Gardens Instead of Waste
47
Eco-Friendly Garden Pods
Miracle-Gro's Gro-able Garden Seed Pods Make Gardening Simple
46
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
45
Responsible Organic Skincare
Farm to Girl's Organic Skin Care Products Are Fair & Responsible
44
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
43
Insect-Killing Origami Crafts
This Paper Origami Boat is Infused with a Natural Mosquito Killer
42
Branded Gardening Blogs
McDonald Garden Center's Lifestyle Blog Shares Daily Planting Tips
41
Organic Kids Protein Supplements
This Kids Nourishing Protein is Part of the Super Elixir Line
40
Artisanal Seed Kits
These New England Heirloom Seeds are sold in Preferred Varieties
39
Tree-Sprouting Books
Argentinean Publishers Have Designed a Picture Book That Grows into a Tree
38
Chemical-Free Air Fresheners
The Moso Natural Air Purifying Bag is Scentless and Prevents Mold
37
Vegan Dog Grooming Kits
This Humorously Branded Dog Grooming Product Provides Many Functions
36
Culinary Seed Kits
Labour and Wait's Handy Kit is Ideal for Urban Gardeners
35
Botanical Garden Branding
The Aptekarsky Ogorod Boasts an Apothecary-Inspired Branding Scheme
34
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
33
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
32
Bonsai Tree Kits
Jason Watkins Helps People Grow Their Own Giant Sequoias
31
Botanical Beauty Branding
This Essential Oils Packaging Design is Delicate and Delectable
30
Homegrown Coffee Kits
This Kit Allows You to Grow Your Own Coffee at the Comfort of Your Own Home
29
Blogger Cleansing Juice Collaborations
Raw Clarity Features Vivid Green Branding
28
Sustainable Garden Supplies
The Ace Urban Garden Tool Packaging is Designed Without Harmful Toxins
27
Biodegradable Pet Urns
This Eco-Friendly Urn Uses Your Pet's Remains to Help Grow a Tree
26
Bug Repellent Soaps
This FaceDoctorX Anti-Mosquito Soap Uses Natural Insect Repellent Oils
25
All-Natural Pet Shampoos
Duncan and Friends is a Naturally Derived Pet Shampoo
24
Water-Conserving Toothbrush Ads
These Colgate Ads Remind Viewers the Potential of Wasted Water
23
Natural Hair Baby Products
The Brown Crayon Project Seeks Natural Products for Babies of Color
22
Mosquito-Repelling Bracelets
These Bug Repellents from MosquitNo are Disguised as Jewelry Pieces
21
Natural Sleep Kits
This Saje Set Supplies a Variety of Natural Sleep Aids
20
Goat Landscaper Services
Amazon Home's Lawn Care Service Lets Homeowners Rent Goats for Grazing
19
Holistic Produce Branding
Puree Organics Perfects the Look of Healthy Branding Identities
18
Desert Apothecary Collections
The El Cosmico Provision Co Features Natural Remedies for the Body
17
Holistic Chewing Gum Branding
The MASTIHA Gum Packaging Emphasizes the Use of Natural Ingredients
16
Essential Oil Insect Sprays
Four Elements Makes Insect Spray with Lavender, Lemon and Eucalyptus
15
Bug Repellent Bars
Terrain's Natural Bug Repellent Soap Repels Bug Bites Organically
14
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
13
Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
12
Empowering Food Projects
The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger
11
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
10
Naturopathic Pharmacy Branding
The Farmacia Frati Branding Embraces a Natural Medicine Approach
9
Non-Toxic Beauty Subscriptions
Beauty Heroes Offers Organic and Holistic Skincare Products
8
Natural Cleansing Sponges
Saje's Konjac Kare Sponges Use Yams, Green Tea, Aloe and Charcoal
7
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
6
Charcoal-Infused Grooming Products
These Natural Body Soaps are Enhanced with Charcoal
5
African Potato Balms
Healing Earth's Potato Balm Has Antioxidant and Anti-Inflammatory Properties
4
Kid-Safe Citronella Stickers
This Insect Repellent for Kids Can Be Used on Outdoor Gear & Textiles
3
Natural Allergy Kits
Saje's Natural Allergy Remedies Use Aromatherapy to Heal
2
Minimalist Pet Shampoos
This Pet-Focused Hygiene Product Takes a Sophisticated Design Route
1
Kid-Friendly Gardening Kits
Growums Teaches Kids to Grow Their Own Herbs and Vegetables
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Mesmerizing Avant Garden Collections
Sprayground Unveils New Range with a New Handbag Silhouette
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Eco-Minded Grooming Products
Hawkins & Brimble Natural Grooming Products Come in Many Varieties
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Next-Generation Plant-Based Milk Campaigns
This Silk Nextmilk Campaign Boasts Plant-Based Diets
Regenerative Coffee Brands
Holistic Roasters' Biodynamic Coffee Blends are Clean
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
Planet-Friendly Personal Care
Canary Launches Eco-Friendly Personal Care Line, Led by Luke Wilson
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Restful Sleep-Promoting Lifestyle Lines
Dans Un Jardin's Good Night Collection Promotes Relaxation
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Functional Soft Drinks
Gillian Anderson's Soft Drink Brand Features Adaptogens & Nootropics
Waste-Free Home Care Brands
Cleancult Debuts New Scents and Refreshed Packaging
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Cosmetic Brand Land Purchases
CLARINS Acquired 115 Hectares to Grow One-Third of its Ingredients
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Clean Biomimetic Skincare
Lontreau Makes Skincare for People on the Move
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Experimental Natural Skincare Collections
Haeckels' "Lab" Collection
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Celebrity-Backed Home Collections
Drew Barrymore Launches a Collaboration with Grove Collaborative
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Comprehensive Gardening Brands
Gardenuity Boasts Patent-Pending Match Technology
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Mushroom-Powered Skincare
Neon Hippie's 7 Shroom Complex Moisturizes, Repairs & Nourishes
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Powerful Eco-Friendly Cleaning Products
Branch Basics is the Perfect Cleaning Solution
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Sustainable Private Label Products
CVS Total Home is Introducing Several New Products
Sustainability-Focused Home Decor
Williams-Sonoma GreenRow Has Items for the Whole Home
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Targeted Herb-Powered Supplements
The Garden of Life Herbals Collection Has Six Options
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Black-Owned Soothing Skincare Collections
Honey Botanicals Addresses Particular Skincare Concerns
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Sustainably Minded Candle Brands
Planted Aims to Minimize Its Environmental Footprint
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Beauty Brand Farming Initiatives
The Plant. Grow. Nourish. Program Supports Guar Farmers
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Natural Wellness Product Ranges
Alevan Botanica Blends Aromatherapy and Ayurveda
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Garden-Sourced Botanical Gins
Revivalist Garden Gin Boasts Sustainability and Innovation
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Plant-Based Spirit Ranges
The Holistic Spirits Co. is Launching with the Help of Two Experts
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Holistic Household Kits
Cymbiotika Home Extends Health to the Whole House
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Naturally Derived Plant Food Kits
Flourish Plant Food is Organic and Dense with Nutrients
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids