In order to leverage themselves against a sugar-crazed market filled with sodas and pop drinks, companies have had to get creative with their healthy beverage packaging and branding. It's especially hard to attract attention in aisles full of recognized brands like Coca-Cola and Pepsi, which also satisfy your daily sugar quotient. However, if the right bottle catches your eye, you might be more likely to take the healthy route -- a fruit smoothie or a good-old fashioned glass of milk.
For instance, Yummy Milk forgoes bland designs in favor of a vibrant, color-splashed design that will surely get noticed on the shelves. Meanwhile, Bunch Juice Company has gone for a more personalized approach, featuring drinks that come with a name and a back story.
30 Healthy Beverage Packaging Ideas
From Psychedelic Dairy Branding to Literal Fruit-Shaped Logos:
Vasiliki Marapas — Nov 22, 2013 — Lifestyle
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Color-Splashed Beverage Branding
Yummy Milk Packaging Introduces a Splatter of Visual Flavor
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Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
27
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
26
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
25
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
24
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
23
Bare Beverage Branding
Naked Foods Packaging Strips Down to Communicate the Essentials
22
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
21
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
20
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
19
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
18
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
17
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
16
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
15
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
14
Gourd-Shaped Beverage Branding
Melo Packaging is the Rind that Protects the Fruit Juice Inside
13
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
12
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
11
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
10
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
9
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
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Simplistic Beverage Branding
BluePrint Offers New Refreshing and Cleansing Single Serving Juices
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Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
6
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
5
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
4
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
3
Udderly Adorable Dairy Branding
Mook Powdered Milk Packaging is Simple, Symbolic and Scrumtious
2
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
1
Egg-Shaped Beverage Bottles
Mara Rodriguez Creates Outdoorsy Packaging for 'Deer You' Juices
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Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Sugar-Free Drinkable Yogurts
Chobani's 'Zero Sugar' Yogurt Beverages Are Packed With Probiotics
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Popsicle-Inspired Fruit Drinks
New Rocket Pop and Rainbow Sherbet SUNNYD Drinks are Coming
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Skin-Loving Beauty Drinks
Le Jolie Medi Spa Releases Pick Me Up Potions for Beauty and Health
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Tropical Clean Energy Drinks
These New Remedy Drinks Energy Drink Flavors Come in Two Options
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Upcycled Dried Fruit Snacks
The Ugly Company Boats Healthy Recipes That Curb Food Waste, as Well
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Bottled Bubble Teas
Bobba Infuses Real Tea with Fruit Juice Beads
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Joyful Premium Juices
Revl Fruits is Boldly Redefining the Premium Juice Category
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Kid-Friendly Bubbly Beverages
GoodPop's Sparkling Juice Drinks Have No Added Sugar
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Nutritious Dairy-Free Coconut Drinks
Vita Coco Treats Comes in a Strawberries & Cream Flavor
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Juice Brand Prebiotic Sodas
poppi Sodas from Juice Press Come in Eleven Flavors
Pre-Biotic Berry Sodas
poppi Recently Debuted the New Wild Berry Flavor
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Mood-Boosting Sodas
Rowdy Mermaid's Good Mood Soda Contains Beneficial Botanicals
Kid-Friendly Kombuchas
TIM TAM TUMMY Offers a Healthier Alternative to Juice Boxes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Health-Focused Fruity Smoothies
Evive Recently Launched the Nutrient-Packed Smoothie Pops
Noise-Canceling Drink Packs
Capri Sun Created Special Juice Packs to Give Parents Peace
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
All-Natural Cocktail Cartons
Dulce Vida Tequila's Makes Convenient Cocktails with Real Fruit Juice
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Next-Gen Hydration Drinks
Barcode is Packed with Vitamins and Minerals and No Added Sugar
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Fruit-Forward Bottled Beverages
Starbucks is Launching its Famous Pink Drink in a Bottled Format
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
High-Protein Yogurt Cups
Yoplait's New Yogurt Lineup is Packed with Protein and Less Sugar
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Chocolate-Flavored Water Beverages
vitaminwater's Zero-Sugar 'with love' is Indulgent Yet Healthy
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Refreshing Canned Kombuchas
Health-Ade Kombucha Launches in Cans for On-the-Go Enjoyment
Dessert-Like Plant Protein Drinks
REBBL's Protein Beverages Capture the Flavors of Cookies & Pie
Sustainable Dairy Bottle Caps
Lakeland Dairies Swaps Out its Colored Caps for Clear Ones
Clean Caffeine Beverages
Plant Press Delivers a Boost of Energy from Green Coffee Beans
Ultra-Hydrating Electrolyte Beverages
Biolyte, the "Iv in a Bottle," Debuts Punch Flavor
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Organic Green Juice Beverages
This Organic Cold Pressed Green Juice Beverage Full of Vitamins
Blend-at-Home Smoothie Boxes
BlendBox Helps to Make Healthy Eating Easier for Busy People
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Zero-Calorie Drink Mixes
Splenda Peel & Pour Comes in Powder-Free Liquid Pods
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Daily Hydration Drink Mixes
SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Functional Iced Coffee Pucks
Blender Bites' 1-Step Frappés Make Nutritious Iced Coffee Drinks
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Gut-Friendly Grape Sodas
Poppi's Better-for-You Grape Soda is Packed with Prebiotics
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Large Format Flavored Milks
The Müller FRijj Cartons Support Household Enjoyment
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Reduced Sugar Juices
Better Juice Achieves Sugar Reduction in Fruit Juices
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Sparkling Fruit Drinks
MASH Makes Lightly Carbonated, Refreshing Low Calorie Beverages
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Beneficial Squash-Style Juices
These Robinsons Premium Squashes Have No Added Sugar
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Cold Brewed Canned Teas
Beachball Packages Premium Organic Cold Brewed Tea in Slim Cans
Child-Resistant PET Bottles
Berry Launches Child-Resistant PET Bottles for Pharmaceutical Use
Ready-to-Blend Smoothie Kits
'SmoothieBox' Offers Premade or Customizable Smoothie Kits
Flavored Free-From Yogurt Products
five:am Organic Added Three New Products to its Portfolio
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Mouth-Watering Breakfast Smoothies
Naked Smoothies Launches Two New Fruity Breakfast Smoothies
Berry-Packed Organic Juices
Uncle Matt's Organic Debuts a New Functional Superfruit Punch
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Nostalgic Wellness Supplements
BEAM x SunnyD Created a Limited-Edition Super Greens Flavor
Organic Dairy-Free Drinks
Rude Health Launches a Set of Dairy-Free, Organic 'No Sugars' Beverages