In order to leverage themselves against a sugar-crazed market filled with sodas and pop drinks, companies have had to get creative with their healthy beverage packaging and branding. It's especially hard to attract attention in aisles full of recognized brands like Coca-Cola and Pepsi, which also satisfy your daily sugar quotient. However, if the right bottle catches your eye, you might be more likely to take the healthy route -- a fruit smoothie or a good-old fashioned glass of milk.
For instance, Yummy Milk forgoes bland designs in favor of a vibrant, color-splashed design that will surely get noticed on the shelves. Meanwhile, Bunch Juice Company has gone for a more personalized approach, featuring drinks that come with a name and a back story.
30 Healthy Beverage Packaging Ideas
From Psychedelic Dairy Branding to Literal Fruit-Shaped Logos:
Vasiliki Marapas — Nov 22, 2013 — Lifestyle
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Color-Splashed Beverage Branding
Yummy Milk Packaging Introduces a Splatter of Visual Flavor
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Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
27
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
26
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
25
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
24
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
23
Bare Beverage Branding
Naked Foods Packaging Strips Down to Communicate the Essentials
22
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
21
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
20
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
19
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
18
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
17
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
16
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
15
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
14
Gourd-Shaped Beverage Branding
Melo Packaging is the Rind that Protects the Fruit Juice Inside
13
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
12
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
11
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
10
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
9
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
8
Simplistic Beverage Branding
BluePrint Offers New Refreshing and Cleansing Single Serving Juices
7
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
6
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
5
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
4
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
3
Udderly Adorable Dairy Branding
Mook Powdered Milk Packaging is Simple, Symbolic and Scrumtious
2
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
1
Egg-Shaped Beverage Bottles
Mara Rodriguez Creates Outdoorsy Packaging for 'Deer You' Juices
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Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Wellness-Focused Soda Brands
Bloom Nutrition Launches Bloom Pop, a Better-For-You Soda Line
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Multi-Benefit Hydrating Drinks
Crunchy Hydration Helps to Alleviate Stress, Boost Moods & More
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Reinvented Cherry-Flavored Sodas
Pepsi Wild Cherry & Cream Features a New Packaging Design
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Adult-Targeted Yogurt Pouches
Siggi's Protein Packs Fill a Gap Between Drinkable and Cup Yogurt
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Functional Beverage Retail Expansions
Be LOVE Lightly Flavored Electrolyte Drinks Debut at Target
Honey-Sweetened Soft Drinks
Hive Mind Honeyade Refreshes Without Refined Sugar
Exclusive Fashion Brand Drinks
Marc Jacobs x Happier Grocery Drop 'THE SMOOTHIE BY MARC JACOBS'
Better-For-You Hard Sodas
Owl's Brew Spiked Pop Has a 4.8% ABV and Comes in Seven Flavors
Bubbly Tween Beverages
A Can of Pip Organic Apple Cherry Fizz Contains One of Your Five-a-Day
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Naturally Fermented Kefir Sodas
Kif's Fizzy Probiotic Drinks Feature Only Real Fruits & Herbs
Functional Beverage Sachets
Daily Functional Drinks Support Hydration, Gut Health & More
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Nostalgic Biy Milkshakes
f’real Partners with Good Humor to Launch a Customizable Beverage
Refreshing Protein Sodas
Feisty Offers a Light, Fizzy Way to Sip Plant-Powered Protein
Mini Functional Sodas
Poppi Launched Convenient Mini Cans for On-the-Go Canadian Consumers
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Protein Juice Boxes
Frosh Boosts Real-Fruit Juices with Whey Protein Isolate
Juicy Dairy-Free Drinks
Califia Farms Creamy Refreshers Combine Coconut Cream & Real Juice
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Reformulated Protein-Rich Refreshments
Muscle Milk Drinks Now Have 50% Less Ingredients
Wholesale Healthy Juices
Pressed Juicery’s Iconic Smoothies Arrive at Over 500 Costco Locations
Zero-Sugar Hydration Sticks
Kool-Aid Hydration Helps Kids Replenish with Essential Electrolytes
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
Mini Probiotic Beverages
Ferm Kombucha Shares Gut-Friendly Refreshment in Tiny Cans
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Shelf-Stable Functional Smoothies
YUMI Smoothies-to-Go are Blended to Deliver Specific Benefits
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Juicy Energy Drinks
Froosh Energy Drinks Feature Vitamins and Natural Caffeine from Guarana
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Bubbly Beverage Mini-Cans
Sparkling Ice Cuties Share Citrus-Forward Flavors in 7.5-Ounce Sizes
Snackable Gut-Friendly Shakes
Oat Shaker Shares an Oat and Fruit Snack in a Bottle
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Clean‑Label Soda Strategies
Nixie Launches Direct‑Store‑Delivery And Four‑Pack Format
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
6-Ingredient Energy Drinks
Naked Sparkling Energy Drink Boasts a Simple, Straightforward Formula
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Maximalist Prebiotic Sodas
Fhrist's Feel-Good Fizzy Beverages Support the Gut-Brain Axis
Seasonal Apple-Based Drinks
Clean Juice's Apple-Forward Beverages Fight Pumpkin Spice Fatigue
Fruit-Focused Foam Toppers
Dairy-Free Fruit Foam Enhances Drinks, Desserts and More
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Rice-Infused Yogurt Drinks
Yogost Offers Refreshing Yogurt-Based Treats Mixed with Purple Rice
Foam-Topped Fizzy Drinks
Burgerville's BV Bevies are a Clean-Ingredient Take on Dirty Soda
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Daily Greens Drinks
Be Amazing's Canned Beverages Contain 10 Fruits & Veg, Prebiotic Fiber & More
Farm-Fresh Canned Milks
Moozy is on a Mission to Make Milk Cool Again
Oat-Infused Fruit Juices
Youce by Vaihinge Works Well as a Snack or Breakfast Drink
Y2K-Style Prebiotic Sodas
Heaven Soda is Low in Sugar, High in Fiber and Good for the Gut
Refreshing Reduced Sugar Juices
Tropicana Fresh & Light Has 30% Less Sugar Than Alternatives
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Summer-Forward Beverage Syrups
Monin Spotlights Fruity Summer Flavors
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Slushie-Inspired Functional Energy Beverages
Lucky Energy Introduces the SLUSH Lineup
Apple-Flavored Hydration Cubes
waterdrop Refreshed a Familiar Flavor as a Limited-Time Microdrink
Premium Sugar-Free Energy Drinks
Phorm Energy Delivers Hydration and Mental Focus Support
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Refreshing Low-Sugar Juice Drinks
The Sunmagic Juice Inspo Hydration Drinks Come in Four Flavors
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Tropical Fruit Punch-Flavored Beverages
Joyburst Has Expanded Its Premium Hydration Beverage Line
Veggie-Infused Flavored Miilks
Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
Freeze-Dry Organic Smoothie Range
Pearly by tbpmx Debuted an Instant Smoothie Branding Concept
Beautifying Hydration Mixes
Cure Hydration's Ingestible Wellness Formulas Launched at Ulta Beauty
Chic Free-From Soda Refreshments
CANS Soda Has No Sugar or Sweeteners and is Flavored with Fruit
80s-Inspired Probiotic Sodas
These New Slice Soda Flavors are Rolling Out at Target
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Vitaminized Fruit Smoothies
Froosh's Blended Beverages are Fortified with Vitamin C & D
Organic Functional Beverage Lines
LEVL Expands USDA Organic Certified Beverages to New Channels
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Kid-Friendly Cold-Pressed Juices
Raw Generation's Little Sippers are Colorful, Fun & Nutritious
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
Juicy Tangerine Beverages
Tizz's 237ml Cans Contain 33% Juice and No Added Chemicals
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Party-Ready Juice Drink Packs
The Capri-Sun Party Pack Has 20 Servings That Can Be Easily Labeled
Veggie-Packed Smoothie Pops
Rabbit Food's Dairy-Free Frozen Treats Feature Spinach & More
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Pouch-Packaged Fruit Smoothies
Mott's Fruit Smoothie Pouches are Easy to Enjoy Out of the House
Conveniently Packaged Premium Fruits
Fruitist Launches Fruit 'Snack Cups' for On-the-Go Lifestyles
Nostalgic Sparkling Energy Drinks
GORGIE Candy Twist Tastes Like a Candy Shop Lollipop
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Hydrating Summer Smoothies
Smoothie King Unveiled a New Category with Three Revitalizing Smoothies
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Americana-Themed Energy Drinks
Unwell Energy Red, White & Blueberry Has a Patriotic Profile
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Nostalgic Gut-Friendly Sodas
Slice Soda Unveils the New Better-For-You Shirley Temple Flavor
Functional Wellness Franchises
HB Expanded Internationally Through Wellness-Focused Franchising
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Kid-Friendly Sparkling Drinks
NoBiggie Makes Juicy, No-Added-Sugar Mini Sparkling Water for Kids
Nostalgic Drink Mix Sticks
Fave Organic Drink Mix Sticks Feature Juicy, Real Fruit Powders
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Gut-Friendly Soft Drinks
Hip Pop Soda is Low-Sugar and Made with Real Fruit
Clean Label Drink Flavors
These New Hydration Drink Flavors from ITS Come in Several Formats
Feel-Good Wellness Juices
The New Nékter Juice Bar Lineup Makes Wellness Approachable & Flexible
Gut-Friendly Fizzy Mocktails
The Slice Soda Shirley Temple Blends Pre-, Post- & Probiotics
Refreshing Wellness Sodas
Joyburst Super Soda Contains Prebiotics and Immunity Ingredients
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Artful Energy Drinks
El Jefe Energy Delivers a Boost with an Unapologetically Different Approach
Escapist Drink Pouches
EVERYDAZE's Drinkcation is a Versatile, Zero-Sugar Refreshment
Snackable Berry Cups
Fruitist Snack Cups are Convenient and Craveable
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands