The print medium is becoming increasingly obsolete but advertisers are finding new ways to make the most out of it with their functional print ads. Strange and creative design techniques combined with cheap and portable tech allow marketers to make their ads stand out. This list is composed of print advertisements that incorporate technology and design to become functional.
With the growing miniaturization and decreasing costs of electronics, advertisers have been able to integrate technology into print ads. Promotions like hotspot-emitting magazine ads and toll-paying campaigns use cheap and small electronics to make their ads useful.
Other marketers have opted to use creative design to make their print ads interactive. Interactive plastic surgery ads and other similar campaigns use low-tech solutions to keep costs down while grabbing the attention of spectators.
14 Functional Print Ads
From Solar-Powered Print Ads to Hotspot-Emitting Magazine Ads:
Alexander Lam — Aug 8, 2013 — Marketing
14
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
13
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
12
Interactive Plastic Surgery Ads
Pop Acne and Wax Back Hair in This AACS Campaign
11
Foldable Bike Ads
Foldable Rodalink Bicycles Get an Interactive Campaign
10
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
9
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
8
Hunger-Alleviating Ads
The 'Food Link' Campaign Let Users Carry Virtual Food Between Two Ads
7
Hotspot-Emitting Magazine Ads
Microsoft's New 'Office 365' Ad Produces Free Internet
6
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
5
Printeractive Protection Ads
The Loducca Peugeot Airbag Print Ad is Explosive
4
Printeractive Cause Campaigns
The Gulf Restoration Network Interactive Postcard is Awesome
3
Toll-Paying Campaigns
The 'Go Further' Ad Literally Lets You Go Further by Paying Your Toll
2
Reader-Locating Magazine Ads
The 'Streetview Delivery' Ad Finds You and Delivers a Virtual Package
1
Fragranced Floral Covers
Stimulate Your Senses with Gardeners’ World Scratch-and-Sniff Scent
Related Ideas
21 Innovative QR Codes
From Hi-Tech Graves to Tortilla QR Codes
QR Donation Apparel
The Charitable Pray for Japan Red Cross Shirt
Flower-Accessorized Advertorials
The Kasia Krolak Spring/Summer 2012 Lookbook is Boldly Budded
Botanical Garden Editorials
The Plaza Kvinna May 2012 Photoshoot Stars a Pretty Annabella Barber
Postcard Polaroids
Photographer Graham Dunn & Kelley Ash Road Trip for Wild at Heart Vintage
Frolicking Park Photoshoots
The Nastya Kusakina by Jens Ingvarsson is Pretty and Youthful
Wizardly Wall Adornments
These Hogwarts Travel Posters are Reminiscent of Old Postcards
Supermodel Supercar Ads
The Mercedes Benz A Class 2012 commercial Stars Supermodel Jessica Stam
10 Creative CLM BBDO Campaigns
From Daredevil Renovations to Glorifying Death
15 Hands-On Interactive Ad Campaigns
Scratch-Off Magazine Covers
The V Magazine 'Sexy Body' Issue has 5 Covers to Chose From
Desecrated Logo Ads
A Campaign for OLA Poder Activo Shows Logos Being Killed
Interactive Luxury Campaigns
Burberry Fall/Winter 2010 Spread Lets You Control Its Appearance
Playful Promotional Branding
The Adidas N30 Neo Robot is Both Toy and Tech Accessory
UN Donates Rice For Correct Answers
FreeRice To End World Hunger
Clever Compartmentalized Mugs
Ibrahim Guvendikler's Teacup Provides a Place to Discard Your Teabag
Lighthearted Holey Teacups
The Hug Cup Encourages an Intimate Experience with Your Infusion
Interactive Bubble Wrap Ads
Shiatsu Massage Poster
Pantless Footwear Ads
The Stuart Weitzman Fall 2013 Campaign Stars a Leggy Kate Moss
Solar-Powered Trees
The SonUmbra Emits Light After Being Charged with the Sun's Rays
Innovative Multitasking Keyboards
The E-Inkey Has Transforming Keys to Accommodate Different Tasks
Interactive Animal Posters
San Fransisco Zoo Ads
Toasted Sidekick Campaigns
These Bauducco Toast Ads Feature Batman and Robin
80 Beverage Marketing Campaigns
From Bromantic Sports Drink Ads to Couture Coke Bottles
Storm Brewing Teacups
Artist Mark McKeague Creates Mini Weather Conditions Inside a Cup
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
Mega Performances for Presidents
Inauguration Schedule Includes Concert by Beyonce, U2, Usher & Mo
Imaginative Auto Advertising
The Volkswagen People's Car Project Invites Whimsical Submissions
Tentacled Teacup Collections
Bottom Feeders by Mary O’Malley is Fit for Davy Jones
Interactive Transit Campaigns
Beer Can Subway Ads in Tehran Use Mugs as Safety Handles
Interactive Gift Wrap
The QRapping Paper Might Make the Present Inside Irrelevant
Air-Shipped Commodity Advertising
This Macrocenter Campaign Flies Foods with Care
Lauren Bush & WFP FEED Bag
The New Eco "It" Bag
Web-Based Software
The Future of Computing Moves Towards the Browser
Motorcycle Airbags
First Mainstream Motorcycle With Airbag
Boldly Botanical Menswear
The Emilio Flores DT Spain Editorial Features Floral Fashion
Canine Selfie Ads
This Pet Beauty Campaign Features Dogs Taking Self-Captures
Powerful Cleaning Campaigns
The Handy Andy Mirror Ad is Visually Transformative
Cult Cartoon Tea Sets
The Adventure Time BMO Teapot Pays Tribute to Finn and Jake's Gaming System
Interactive Fitness Campaigns
The Puma Spinstar Contest Keeps You Fit and Fashionable
Human Energy Device Chargers
Boost Battery Life Without an Outlet Using the K-TOR Pocket Socket 2
Epic Sci-Fi Car Ads
The Kia Optima Super Bowl 2011 Commercial
Ravenous Flu Pill Ads
The Naldecon Campaign Demonstrates the Best Ways to End Nasal Congestion
Armoured Supercars
The Very Funny Vehicle
Anheuser-Busch Brewing Craft Beers
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
Budweiser Introduces Barbeque Sauces
Scannable Album Pre-Orders
The Lupe Fiasco QR Code Interactively Promotes 'Lasers'
Socially Responsible Films
The Campbell's Canada 'NOURISH: Early Impact' Campaign
Floral Vino Branding
Harcus Design Outfits Christobel's Wine with a Fine Flowery Label
Human Air Bags
Prop Safety Devices For Seniors
Sleek Eco Music Players
The Portable Solar Powered Speaker Pumps Tunes Without the Need for a Plug
Style-Editing Apps
iLookbook for iPhone Lets You Share Your Styles with Ease
Safety-Oriented Compact Cars
The Solid
Seemingly Stacked Teacups
The Triple Coffee Cup Has the Appearance and Capacity of Several Mugs
Sculpture Contests for Charity
Canstruction 2008
Fanciful Alcohol Projections
The Bombay Sapphire Infuse Your Imagination Campaign Tells a Story
Interactive Holiday Campaigns
DIY McDonald's McCafe Snowflake
Interactive Papercraft Campaigns
Stella Artois for the Holidays
QR Code Belt Buckles
Customize Your Belt With Personal Messages or URLs
Collapsable Solar Power Lanterns
These Lighting Devices Easily Inflates to Provide Illumination
Phone-Charging Solar Umbrellas
Hammacher Schlemmer's Solar Umbrella Charges Phones with the Sun
Pop-Up Piggy Postcards
The Lucky Charm Wish Postcard Features a Standing Swine
Ornate Organic Paintings
Emma Bennett Depicts Fantasy Scenes Using Nature-Inspired Motifs
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
Frozen Asset Advertising
The HSBC Insurance Iceberg Campaign Recognizes Your Investments
Cute Cup Ring Packaging
Hidden Caffe Branding Features Familiar Symbols of Tea Drinking
8-Bit Cartoon Packaging
Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
Flickr Credit Card Campaigns
Interactive Visa Go Website Displays Global Pulse
Scandalous Morphing Ink Ads
Ads for Ecofill Ink Cartridges Remove Color to Reverse Innocent Scenes
Speaking Window Campaigns
The 'Talking Window' Privately Advertises to Unsuspecting Travellers
Discrete Ad Captures
A Campaign Promoting Newspaper Marketing Slip Discrete Ads into World Events
Oversized Iconic Headpiece Ads
A Cine Colombia Campaign Has Characters Being Buried in Their Hats
Delightful Stationery Designs
These Poplarville Postcards Extend Southern Hospitality
Art Sculpture Car Ads
The Mercedes Infoxication Commercial Compares Cars to Changing Society
Sharpie Surf Art
Amy Hammond Draws Marker Waves on Top of Photographs
Socially Concious Clutches
The Judith Lieber FEED 1000 Clutch Provides Meals to Hungry Children
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
1 for 1 Snacks
Each KUTOA Health Bar Also Buys a Nutrient Pack for a Child in Need
External Airbags
'Isave' Inflated Panels Will Protect Drivers Before Impact
Battered Pen Ads
Reporters Without Borders Aims to Improve Journalists' Well Being
CBS TV Close to Airing on YouTube
Musical Barcode Apps
The Barcodas App Turns Barcodes into Pianos
Detailed Chalkboard Floors
Swept Away by Linda Florence is All it is Chalked Up to Be
Budweiser Nun Chucks
Industrial Designer Chen Chen Makes Cement-Filled Budweiser Nun Chucks
Front Page Magazine Ads
The Rolling Stone 2012 Campaign Shows "Music is More than Music"
Interactive Guerrilla Campaigns
WWF Shows Where Your Coin Goes With Animal Drawings
Instant Phone-Fixing Campaigns
The 'Spider Screenbreaker' Hides Your Cracked Screen in Plain Sight
Spontaneous Beer Ads
Jamie Munro Explores Comical Alcohol Ads with These Funny Beer Commercials
Wooden Carrier Pigeons
Lovi & Anne Paso's Birch Bird Card is a Creative Twist on Communication
Shiatsu Stairvertising
Revita Beauty Center's Interactive Campaign Makes You a Masseuse
Futuristic Outdoor Appliances
The Green Cooker by Shou-Yang Huang is Eco-Friendly and Portable
Fresh First Lady Covers
The Michelle Obama 'Better Homes and Gardens' Magazine Spread is Bright
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
Sun-Powered Floral Chargers
The Solar Sunflower Soaks up Some Rays
Morbid Magazine Ads
The G2 Grey Vega iPad Commercial Shows Print as a Dying Business
Designer QR Codes
Louis Vuitton & Takashi Murakami Make QR Codes Fashionable
Self-Loving Magazine Ads
Nissan Wants You To Cut Out Their Ad and Toss the Magazine
Benevolent Beaded Bangles
The FEED Kenya Bracelet is a Stylish Strategy to Feed Hungry Children
Interactive Music Expeditions
will.i.am Travels the Globe for Intel's 'The Ultrabook Project'
Printeractive Protection Ads
The Loducca Peugeot Airbag Print Ad is Explosive
13 Budweiser-Fueled Features
From Beer Phones to 55-Calorie Beers
Superstar Androids
Celebrities Gather at the FIRST Robotics Championship to Support Robotics
Monstrous Postcard Art
'Monsters Abroad' Puts a New Spin on Vintage Postcards
Rockstar Beverage Commercials
The Australian Hahn Beer Ad is the Marketing Genius of Champions
Crumpled Dictator Ads
The Reporters Without Borders Print Campaign is Heartening
Portraits Made From Peas
The Lee Mericks Will.I.Am Portrait is Made from 5Kg of Black Eyed Peas
Backyard Solar Foundries
This DIY Foundry Uses the Sun to Generate Heat and Melt Metal
Scrapbooking Car Ads
The Mazda Car Commercials Take You on a Journey
Illicit Pizza-Smuggling Campaigns
The 'Pizza Ninja' Helped Customers Sneak Food into Theaters
Seduction Tournament Ads
A Series of Palmers Designer Underwear Ads Feature a Pickup Battle Royale
Solar-Powered Techcessories
The Bondidea Solar Wireless Mouse is Cutting-Edge
Toll-Paying Campaigns
The 'Go Further' Ad Literally Lets You Go Further by Paying Your Toll
Renovated Work Apps
The New Office for Mac 2011 is Apple User-Friendly
Fan-Immortalizing Donor Campaigns
The 'Immortal Fan' Campaign Promises to Transplant Fan Spirit
Surprisingly Charitable Magic Tricks
This Money Magic Trick Gives the Homeless $100 Instead of $1
Stylish See-Through Teacups
Tazzezen Collection Lets You Appreciate the Rich Color of Your Drink
Progressive Project Tools
The Windows Live Essentials Cloud Makes Projects a Breeze
Print Ads Trend Report
Get Insightful Research into the World of Print Advertising
Authentic Criminal Campaigns
Kassabian Bail Bonds Uses Real Criminal Clients for Promotions
Interactive Tongue Posters
Clever Ad for Korean Institute of Foreign Languages
Charitable Calculating Apps
The WeFeedBack App Generates Donations and Delivers a Message