Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,939 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,876 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,876 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,939 cutting edge ideas.

Printeractive Cause Campaigns

The Gulf Restoration Network Interactive Postcard is Awesome

— November 29, 2011 — Eco
Almost one and a half years have passed since the Gulf of Mexico oil spill, and while the spill is no longer getting coverage, the region still suffers from the after-effects of the spill.

M&C Saatchi, Switzerland has worked with the Gulf Restoration Network, New Orleans, to design an interactive postcard to bring back people’s attention to the still-unresolved situation in the Gulf of Mexico.

The postcard shows an empty shoreline and reads ‘We need more hand.’ When the receiver of the interactive postcard places his or her hand over the postcard, an image of a bird appears there. Simply put, the Gulf Restoration Network is looking for more assistance from people to revitalize a region that has still not recovered completely from the oil spill.
Trend Themes
1. Interactive Cause Campaigns - Interactive campaigns that allow receivers to engage and support a cause are becoming more popular.
2. Environmental Activism - Businesses should consider supporting environmental organizations or incorporating sustainable practices to appeal to growing consumer demand for environmentally-friendly products and services.
3. Postcard Marketing - Postcards, as a tactile and interactive medium, are proving to be an effective platform for cause-based marketing campaigns.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can help organizations design and implement effective cause campaigns that engage consumers.
2. Environmental Organizations - Environmental organizations can partner with businesses to bring attention to environmental issues and promote sustainable practices.
3. Printing and Promotional Products - Printing and promotional product companies can leverage the demand for tactile and interactive marketing materials to expand into the cause marketing industry.
2.6
Score
Popularity
Activity
Freshness