These food and beverage pairing innovations range from chef-curated beer recipes -- like those conceived by Irish celebrity chef and cookbook author Chef Clodagh McKenna for beer brand Guinness -- to gourmet brewery concepts like The Brewer's Table in Austin, Texas.
While Chef Clodagh McKenna and Guinness teamed up to introduce three signature recipes that showcase the Irish stout's versatility, Austin's The Brewer's Table specializes in handcrafted beers that are paired with unique and experimental dishes. Overall, the restaurant brewery boasts a beverage selection described as "a crossover and collaboration of ideas and ingredients with the food."
Other food and beverage pairing innovations include Coleman’s exclusive Budweiser meat product range that spotlights slow-roasted pork and UNION's Charcuterie Crisps which were launched in collaboration with Made to Drink UK. The crisps are not only a tasty snack alone but are specifically meant to be enjoyed as a bar bite alongside beer and wine.
30 Food & Beverage Pairing Innovations
30
Inflight Oktoberfest Beers
Lufthansa is Serving Fresh Draft Beer On-Board for Oktoberfest
29
Branded Celebrity Chef Recipes
Chef Clodagh McKenna's Guinness Recipes Embrace Culinary Innovation
28
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
27
AR Cider Pairing Apps
The Angry Orchard Cider+Food App Simplifies Pairings with AR
26
Boozy Flatbread Pairings
Oggi's Sports Brewhouse Pizza's New Flatbread Menu Features Beer Pairings
25
Science-Inspired Mixology Events
The Science of Cocktails Event Supports Student Field-Trips
24
Restaurant-Brewery Concepts
The Brewer's Table Shines an Equal Spotlight on Food and Drinks
23
Pizza Brand Beer Deliveries
Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas
22
Crispy Meat Chips
UNION's 'Charcuterie Crisps' Add Flavor and Texture to a Modern Food Spread
21
Boozy Theme Park Tours
Disney Springs is Highlighting Its Fine Restaurants with a Bourbon Trail
20
Craft Beer Donut Pairings
Grain&Grit Beer Co. and Donut Monster Hosted a Special Co-Event
19
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
18
All-Pink Chocolate Pairings
This Gift Puts a Twist on Valentine's Day Wine and Chocolate
17
Craft Beer Crackers
Beer Flats' Pilsner and Porter Crackers Reference Dark and Light Beer Flavors
16
Pizza Pairing Wines
Grapest Wines & Co.'s Pizza Wine is Meant to Be Enjoyed with a Slice
15
Wine-Paired Ice Creams
Baskin-Robbins and Rosenthal are Sharing Wine and Ice Cream Pairings
14
Appetizer-Inspired Ales
Outback Steakhouse is Now Offering a Bloomin’ Blonde Ale
13
PB&J Wine Pairings
Trader Joe's is Pairing Its Wines with a Beloved Childhood Snack
12
Beer-Branded Meat Products
The Coleman’s Budweiser Products are Made with Slow-Roasted Pork
11
Artful Interactive Dinners
Onedome, Storylab & Monarch Catering are Hosting 'F.E.A.S.T'
10
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
9
Summertime BBQ Wines
The Chop Shop Cabernet Sauvignon is Perfect for Backyard Barbecues
8
Beer-Paired Olive Snacks
DeLallo Assembled an 'Olive + Beer Pairing Guide'
7
Beer-Pairing Dinners
Lagunitas Brewing Company and Brother John’s Join for a Dinner Set Menu
6
Luxe Bubbly Paired Dishes
Jason Atherton's London Restaurants Will Boast Moët & Chandon Pairings
5
High-End Sake Pairings
Chef Josean Alija Serves the Tough-to-Pair Artichoke with Sake
4
Taco Chain-Created Beers
Taco Bell Introduced a 'Big City Bell Pilsner' for Its New NYC Cantinas
3
Pancake House Craft Beers
The IHOPS Pumpkin Pancake Stout is Limited-Edition and Fall-Inspired
2
Vegan Wine Clubs
'Vegan Wines' Offers a Selection of Plant-Based Wines to Subscribers
1
Valentine's Wine-Paired Tastings
The Winery SF Hosted a Romantic Afternoon of Chocolate and Wine
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Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Exclusive Whisky Experiences
Glenfiddich Launches the 'Spot the Stag' Marketing Initiative
Immersive Upscale Dining Concepts
The Playbook Commons Merges Culinary Arts with Sports
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Beer-Infused Charcoal Collaborations
Kingsford Charcoal Joins Miller Lite on a Beercoal Creation
Heat-and-Eat French Cuisine Products
Charlie Bigham's Brasserie Range is a Waitrose Exclusive
Low-Emissions Alcohol-Free Beers
Carlsberg Sweden and Einride Launched an Alcohol-Free Beer
Summer-Ready Elevated Cocktail Experiences
Glenfiddich is Reimagining Summer Cocktail Culture
Savory Stout-Marinated Kebabs
The Guinness Kebab is Arriving at BOX Sports Bars
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Bakery Pub Pop-Ups
The Golden Flake Tavern Shares a Greggs-Inspired Menu
Ice Cream-Inspired Stout Beers
The BrewDog x Mackie's of Scotland Two Scoops is Arriving in the UK
Limited-Edition Pickle Beers
PBR x Grillo's Pickle Beer is Bright, Refreshing and Easy-Drinking
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Beer-Branded Seafood Products
Sea Cuisine and Guinness Partnered to Bring Pub Cuisine Home
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Stout-Flavored Steak Snacks
Guinness Steak Cuts are Marinated in Guinness 0.0
Beer-Infused Dessert Pop-Ups
Lakewood Brewing Company Partners with Sweet Dol-Ings
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Tangy Pickle Juice Beers
The New PBR x Grillo’s Pickle Beer is a Dill-Forward Lager
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Collaboration Cafe Coffee Cocktails
The Buffalo Wild Wings Boozy Dunkin’ Cold Brew is Extra-Creamy
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Whiskey Sour-Inspired Ales
Tip Top Co-Created a Sessionable Sour Influenced by the Whiskey Sour
Cinema-Focused Aperitif Partnerships
Campari Returns to the Festival de Cannes This Year
Sustainable Surplus Bread Beers
Toast Brewing and Tiny Rebel Partnered for a Hazy Pale Ale
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Functional Botanical Beers
The Matcha Botanical Pilsner & Hibiscus Botanical Ale Have Arrived
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Curated Pre-Assembled Charcuterie Trays
Columbus Craft Meats Boasts the Columbus Entertaining Tray
Honorary Irish Restaurant Menus
Bennigan's Blarney Blast 2026 Celebrates St. Patrick's Day
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Private Label Stout Beers
Mulligan’s Stout is Only Arriving at ALDI in the UK
Bold Brew Collaborations
BERO Coffee Draught is by Tom Holland’s Beer & Robert Downey Jr’s Coffee
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
TV Series-Inspired Airline Dining
United Airlines & Chef's Table Boast Exclusive Inflight Meals
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Curated Wine Selections
Cooper's Hawk & Cakebread Cellars Initiate the Curated Icons Collection
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Curated Derby-Approved Recipes
Churchill Downs Joins Forces with CAFÉ, Caroline Chambers & Others
Cafe Brand Spirit Partnerships
Peddlers Gin Partnered with the Starbucks Reserve Bar Mixato
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Continental Charcuterie-Inspired Snacks
The Bodega Snacking Duo Comes in Six Varieties
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Non-Alcoholic Beer Racing Partners
Atlassian Williams F1 Team Partners with Estrella Galicia 0,0
Large-Scale Daytime Parties
Guinness SPD Hosted Its St. Patrick’s Day Event in Rebel Toronto
Bar-Inspired Nut Snacks
The PLANTERS x Miller High Life Bar Nut Mix Celebrates a Classic Pairing
Chilled Party Food Lineups
Cathedral City Introduces New Products at Participating Retailers
Dining Delivery Platform Partnerships
Toast and Uber Partnered to Streamline Operations
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Fruity Collaboration Retailer Beers
These New BrewDog Beers Come in Two Expressions
Whiskey-Supported Film Festivals
Redbreast Irish Whiskey Becomes the Official Whiskey of TIFF
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
IPA Beer-Celebrating Events
Goldwater Brewing Company Marks a Production Milestone
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Art-Led Cocktail Collaborations
MO BAR Singapore Introduced The City of Art Menu
Couples Snacking Trays
Creminelli Fine Meats Launched an Entertaining Tray for Smaller Households
Beer-Cider Hybrids
Indeed Brewing's Apple Crisp Ale is "Not Quite a Cider, Not Totally a Beer"
Exclusive Culinary Events
Glenfiddich and Hawthorn Dining Room Ran a Luxurious Seven-Course Dinner
Mission-Driven Craft Cocktail Initiatives
Mission Craft Cocktails Spotlights One Bottle = One Meal
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Collaborative Airline Beers
Air New Zealand Partners with Parrotdog Brewery on a New Beer Flavor
Designer-Backed Marseille-Inspired Beers
Heineken Studio and Axel Chay Partnered for a New Beer
Collaboration Dry January Podcasts
CHANCE Clean Cider and Sober Boozers Club Partnered This Month
Ski Resort Hospitality Expansions
Vail Resorts is Expanding its Food and Drink Offerings
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Plant-Based Recipe Kit Meals
GRUBBY and Bosh Partnered to Help Consumers Celebrate Veganuary
Versatile Rye Whiskey Cocktails
Jefferson's Bourbon Partners with Brooklyn Peltz Beckham
Seasonal Grocery Aisle Launches
Sainsbury's 'Taste the Difference' Range Appeals to Summer Foodies
Premium Branded Mixer RTDs
These Masons of Yorkshire RTDs Were Created with Franklin & Sons
Beer Cheese Spreads
This Wisconsin Beer Cheese Spread is the Perfect Snack Pairing
Chilled Cheese Party Foods
Cathedral City Created Chilled Party Food with Abergavenny Fine Foods
Decadent Stout Schmears
PopUp Bagels x Guinness Created Guinness Chocolate Stout Cake Schmear
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Beer-Battered Potato Side Dishes
Brew City® Beer Battered Potato Waves are an Alternative to Fries
Stout-Flavored Pork Products
Finnebrogue and Guinness Partnered for Two New Products
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Sommelier-Approved Charcuterie Boards
The Graze Craze Wine Pairing Board is Here for the Holidays
Savory Stout-Branded Pastries
The West Cornwall Pasty Co. Steak & Guinness® Pasty is Flavorful
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Meal-Elevating IPAs
PUNJAB IPA Was Brewed for Indian Cuisine
Liqueur-Flavored Bakery Products
Rich Products and Bailey's Partnered for Bakery Products
Beer-Branded Foodservice Sauces
These Guinness Sauces Come in Two Varieties
Food-Inspired Cocktail Concept Menus
The Salmon Guru Eat Your Cocktail Menu Rethinks Cocktails
Collaborative Mixology Competitions
Off Hours Bourbon & La Colombe Coffee Partner on a Activation
Strategic Culinary Partnerships
Meat Church BBQ Enters a Collaboration with Pursuit Spirits
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Mashup Korean BBQ Menus
Paris Baguette Korean BBQ Bites Put a Global Twist on Comfort Foods
Hospitality Worker-Supporting Initiatives
Karl Strauss Brewing Partners with Restaurants Care
Chef-Crafted Hotel Menus
Hilton Garden Inn x Alex Guarnaschelli Partner for a Limited-Time Menu
Restauranteur-Approved Housewares
Crate & Barrel and Daniel Humm Partnered on an Exclusive Range
Saucy Sausage Roll Buckets
The Greggs x KFC Gravy Meets Pastry Bucket Pairs a Fan-Fave Combo
Luxurious One-Night-Only Experiences
Glenfiddich and Daphne Restaurant Joined Forces in November
Complementary Cuisine Beers
Bunta Beer Pairs Perfectly with Indian Cuisine
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Award-Winning Craft Spirits Hubs
The Good Craft Co. Wins at ProWine Mumbai 2025
Botanical Cocktail Menus
Hunter St Hospitality Launches the Immersive Bar Ferdinand
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Children's Book-Inspired Beers
The New Vault City Marvellous Liquids Range Has Four Expressions
Innovative Pizza-Wine Pairings
Alileo Wines and Roberta's Pizza Forge an Innovative Partnership
Dog-Friendly Patio Menus
Beertown Public House Unveils its New Dog Menu for the Summer Season
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Chef-Led Recipe Series
IKEA Binging with Babish Recipes Explore Food Through Improvisation
Flavor-Fused Whiskys
The Glenlivet Rum and Bourbon Fusion Cask Selection is a Category-First
Savory Stout Beer Pies
Higgidy Slow-Cooked Steak & Guinness Pie is Topped with Rosemary
Actor-Led Beer Collaborations
1664 Has Initiated a Collaboration with Actor Robert Pattinson
Brewery Menu Expansions
Lakewood Brewing Company is Now Offering Lunch at Its Location
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Fermented Vegetable Meat Alternatives
GRUBBY and Symplicity Collaborated on Limited-Edition Dishes
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update
Parisian Charcuterie Boards
la Madeleine Debuts Parisian Charcuterie Board With Louis Jadot