Vail Resorts has announced a series of food and beverage expansions that are slated to take place at its various locations in Colorado this season to provide skiers, snowboarders and visitors alike with a new refreshment experience.
The hospitality expansion will see new dining concepts alongside limited-time experiences and even a partnership with the Outer Range Brewing Co. to bring craft beer to visitors. Travelers heading to the Breckenridge Ski Resort will experience the most updates, which includes the Maggie Waffle Shop, Maggie Kitchen & Taphouse, Overlook on Peak 9, Ski Hill Grill and TBar.
The hospitality expansions at Vail Resorts will be of particular interest to 2025/26 Epic Pass holders who will enjoy 20% off foods and drinks through Epic Mountain Rewards.
Image Credit: Vail Resorts
Key Themes Behind This Trend
- Gourmet Ski Dining
- Resorts integrating upscale dining concepts and partnerships with local craft breweries create unique culinary experiences, elevating the ski resort visit beyond traditional sports activities.
- Epic Pass Rewards
- Loyalty programs offering substantial discounts on dining create personalized experiences for pass holders, fostering customer retention in the competitive hospitality industry.
- Seasonal Dining Experiences
- Introducing limited-time culinary events at resorts attracts both tourists and locals, offering a reason to visit outside of peak skiing periods.
Where This Applies
- Hospitality
- Ski resorts expanding their dining options signify a growing intersection between adventure tourism and upscale hospitality services.
- Craft Brewing
- Local craft breweries entering partnerships with ski resorts highlight opportunities for regional brewers to enhance brand visibility within the tourism sector.
- Loyalty Programs
- By integrating food and beverage discounts into passholder rewards, the industry illustrates the adaptability of loyalty programs in driving consumer engagement.
