'Outer Range Brewing,' the popular craft beer manufacturer and distributor based in Frisco, Colorado, has announced a new location in France and plans to expand its consumer base further into Europe. Outer Range Brewing has sought expansion in recent years and has been deliberating on which market would be the brand's optimal location. Following multiple expeditions to Europe, the owners of the brewery made many connections in France and decided that the award-winning craft brewery would perform well in France.
This new French location is slated to open its doors in the summer of 2022, and it will sell its entire craft beer product line in this new market. The taste and flavor is guaranteed to be identical to the Colorado location because the brewery has purchased the identical set of machines and infrastructure.
Image Credit: Outer Range Brewery
What's Driving This Trend
- Craft Beer Industry Expansion in Europe
- Expanding craft beer options in Europe presents a major opportunity for growth and innovation within the industry.
- Localization of Craft Beer Production
- Replicating the production process abroad provides opportunities for localization and customization of craft beer products that cater to diverse regional preferences.
- Cross-cultural Connections in the Craft Beer Industry
- The connections made between American craft beer manufacturers and European markets provide new opportunities for cross-cultural collaboration and innovation.
Who This Affects Most
- Craft Beer Manufacturing
- Craft beer manufacturers have the opportunity to expand their consumer base by entering new international markets.
- Food and Beverage Distribution
- Distribution companies can benefit from the expansion of the craft beer industry by establishing partnerships with emerging craft beer manufacturers.
- Tourism and Hospitality
- The growth of the craft beer industry in new markets presents opportunities for the development of new tourism and hospitality ventures that cater to beer enthusiasts.
