The Buffalo Wild Wings Boozy Dunkin’ Cold Brew has been announced through a partnership between Buffalo Wild Wings and Dunkin' as a new drink perfect for avid fans to try out this season. The alcoholic drink is positioned as the perfect option to enjoy on its own or as a dessert and starts off with Dunkin' Cold Brew that's elevated with Jameson Irish Whiskey, Kahlua, Baileys Irish Cream and vanilla. The drink is finished with whipped cream, chocolate drizzle and Dunkin’ sprinkles to make it a great dessert beverage option.
The Buffalo Wild Wings Boozy Dunkin’ Cold Brew is positioned as rich and indulgent, and is made with the Dunkin' Cold Brew Concentrate that's made through a partnership with The J.M. Smucker Company.
What Makes This Trend Stand Out
- Alcohol-infused Coffee Collaborations
- Blended spirit-and-coffee beverages combining iconic brands that create new adult-focused menu categories and extended daypart revenue potential.
- Restaurant-branded Concentrate Partnerships
- Co-branded concentrate products developed with large food manufacturers that enable consistent premium flavors across locations and retail channels.
- Dessert Beverage Elevation
- Indulgent, dessert-style drinks featuring theatrical toppings and confectionary garnishes that shift consumer expectations for beverages as standalone desserts.
Sectors Adopting This
- Quick-service Restaurants
- Chains experimenting with alcohol-forward menu items that could disrupt traditional QSR dayparts and licensing models.
- Beverage Manufacturing
- Ingredient and concentrate producers positioned to supply ready-to-mix adult beverage bases that alter production and distribution partnerships.
- Hospitality and Events
- Bars and experiential venues leveraging branded hybrid drinks to create themed programming and premium ticketed experiences.
