Nando’s and BERO have announced a partnership in the UK that will see the casual dining brand stocking the Tom Holland-backed non-alcoholic beer range to offer customers a new refreshment option to pair with their favorite meal.
The partnership will see the BERO Kingston Golden Pils being stocked at more than 450 Nando's locations in the UK for the next 12 months. The announcement of the partnership comes on the heels of the brand's summer menu refresh and is expected to catch the attention of Millennial and Gen Z consumers who are increasing interested in more mindful drinking.
CO-Founder and CEO of BERO John Herman commented on the partnership with Nando's saying, "Nando’s has been part of Tom’s world for a long time, so this one feels pretty special. It’s exactly the kind of moment we created BERO for, bringing people together over big flavours, good company and occasions you want to be fully present for. Nando’s is already part of people’s routines across the UK, so bringing BERO into that mix, just in time for summer, feels like a perfect match.”
What Makes This Trend Stand Out
- Rise of Non-alcoholic Alternatives
- Mainstream availability of sophisticated alcohol-free beers indicates a shift toward beverage portfolios that prioritize flavor complexity and inclusivity.
- Celebrity-backed Beverage Brands
- High-profile endorsements and co-founded labels are elevating consumer trust and visibility for niche drink categories beyond traditional marketing channels.
- Mindful Drinking Among Younger Consumers
- Increasing preference from Millennials and Gen Z for lower-ABV or alcohol-free options signals demand for products that balance social rituals with health-conscious lifestyles.
Sectors Adopting This
- Casual Dining Chains
- Widespread placement of premium non-alcoholic beers in chain restaurants highlights opportunities to diversify beverage menus and capture occasions where alcohol is avoided.
- Beverage Manufacturing
- Craft and mainstream producers expanding into alcohol-free formulations point to room for innovation in brewing techniques, flavor development, and scale economics.
- Hospitality & Events
- Event organizers and hospitality operators offering sophisticated non-alcoholic options reflect a market opening for curated beverage experiences that accommodate sober-curious attendees.
