Nautical branding is a great way to use imagery to align any product with the positive connotations associated with the ocean, such as purity and of cleansing, as seen in the marketing of fish shops and otherwise. Additionally, images of sailing, the beach and of general ocean frolicking provide a relaxing means of marketing a product as a summertime accessory.
While nautical fashions continually make appearances in mainstream and luxury fashions, maritime themes can go a long way for seafood restaurants, brands and fresh fish purveyors looking to align their product with ideas around freshness. Rustic-inspired packaging that replicates the old-fashioned wrapping when one purchases fish from an fresh farmer's market. This falls in line with the consumer desire for sustainably produced food that is as local as possible.
42 Examples of Nautical Branding
From Coastal Craft Brew Designs to Marina-Inspired Fish Shops:
Rebecca Byers — Jun 19, 2015 — Marketing
42
Revealing Sandwich Packaging
This Sandwich Container Has Cutouts to Show the Meat Inside
41
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
40
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
39
Enchanting Nautical Branding
Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
38
Fishing Shack Beer Displays
This Retail Display Plays Up Streetwater Brewing's Beach Branding
37
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
36
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
35
Old World Delicatessan Interiors
This Helsinki Cafe and Deli Exudes a Rustic, Maritime Charm
34
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
33
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
32
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
31
Marina-Inspired Seafood Shops
This Seafood Shop in Shanghai Boasts Intricate Design Details
30
Salty Brew Branding
Labels for Er Boqueron's Sea Water Beer Convey the Cool Refreshment of the Sea
29
Fish-Like Chocolate Branding
Laura Beretti Designs the Chocolate Fish
28
Fish Skin Accessories
Fisk Creates Products Made with a More Sustainable Material Than Leather
27
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
26
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
25
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
24
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
23
Gourmet Seafood Packaging
MOIRAI's Designs Carry Decadent At-Home Meals
22
Watercolor Fish Food Labels
These Fish Food Packs use Minimalist Watercolor Branding
21
Canned Seafood Restaurants
The Tincan Restaurant Seeks to be the Best Provider of Tinned Seafood
20
Canned Seafood Paper Clips
Sardine Paper Clips are Shaped and Packaged Like Seafood
19
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
18
Whale Tail Vodka Branding
The Syrena Design by Luks Piekut Takes Inspiration from the Ocean
17
Coastal Craft Brew Designs
These Lighthouse Brewing IPA Bottle Designs Exude Coastal Elegance
16
Sustainable Sashimi Deliveries
Two Fish Provides People with Options Half the Cost of Restaurants
15
Pirate Card Decks
These Nautical Playing Cards are Hand-Drawn and Visually Appealing
14
Surreally Mouthed Fish Ads
The Saila Breath Mint Campaign Centers Around Hilarious Hybrids
13
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
12
Seafaring Face Mask Packaging
Atrifact Skin Co.'s Natural Face Mask Packaging is Exploratory
11
Witty Food Packaging
Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA
10
Seafood Diner Branding
Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
9
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
8
Newspaper Snack Packaging
Burton's Snack Pouch Packaging is Styled Like a Fresh News Delivery
7
Food-Like Pill Packaging
MouseGraphics Uses Literal Representation for Salmon Oil Pills
6
Beach-Inspired Branding
The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
5
Stripey Beverage Branding
Blue Fin Champagne Packaging Dons a Playful Nautical Skin
4
Pre-Cooked Salmon Packaging
Patagonia Provisions' Food Packaging Design Makes Eating Fish Easy
3
Sustainable Seafood Rebrands
This New Brand Identity for Blue Circle Foods is Educational
2
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
1
Nautical Fragrance Branding
These Jean Paul Gaultier Holiday Offerings are Fashionably Festive
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ocean-Inspired Jewelry Lines
FTJCo Fine Jewellery Launches the Parliament Line
Vibrant Fish-Inspired Footwear
Nike Unveils the Rainbow Trout Colorway of the Dunk Low Sneaker
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Modern Fish Oil Packaging
Sports Research's Omega-3 Fish Oil Comes in Slick Packaging
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Contemporary Collaboration Boat Shoes
The Drake's x Sebago Dockside Boat Shoe Comes in Two Colors
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Fishing-Themed Dating App Badges
Busch Light and Plenty of Fish Introduced a Fish Pic Badge
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Soothing Oceanic Scrubs
Chillhouse's Under the Sea Body Scrub Features Spirulina & Hawaiian Sand
Submarine-Inspired Watches
The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Coastal Autumn-Ready Clothing Collections
The Taylor Stitch Breakwater Collection is Ruggedly Chic
Multipurpose Creative Living Spaces
Ab Rogers Design Completes the Fishmarket Studio in Japan
Snacking-Friendly Fish Fillets
Young's Chip Shop Mini Fish Fillets are Crispy and Satisfying
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
Fish Lover Snacking Sets
The Tinned Fish Serving Set from Fishwife Blends Snacks and Accessories
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Chef-Inspired Seafood Snacks
Scout's Bold Flavors & Packaging Makes Fish a Take-Anywhere Snack
Innovative Seaweed Fabrics
PhycoLabs Harnesses the Potential of Seaweed in Textile Production
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Sophisticated Tokyo Flagship Stores
WIND AND SEA TOKYO Features Glass and a Clean Aesthetic
Reimagined Classic Boat Shoes
Drake's and Sebago Join on the New Dockside Boat Shoes
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Ocean Plastic Bag Collections
Out of the Oceans Boasts Stunning Designs & a Sustainable Mission
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Plant-Based Raw Seafoods
Green Surf Future Fish Comes in Three Varieties
Flavor-Focused Tinned Sardines
Fishwife's Sustainable Tinned Sardines Appeal to a New Generation
Deep Ocean-Inspired Statement Jewelry
Maria Nilsdotter Launches the Siren Collection
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Ready-to-Eat Seafood Tenders
Aquamar's Seafood Tenders are the Only Kind in Their Category
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Coastal-Inspired Blue Sneakers
BornxRaised Launch its Own Iteration of the SB Dunk Sneakers
Plant-Based Tinned Fish
Seed to Surf is Sustainably Reimagining the Seafood Experience
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Sea-Inspired Dynamic Fall Fashion
Holzweiler Launches a new DEEP SEA Collection for FW23
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Fish Scale-Resembling Facades
Renzo Piano Building Workshop Designs the Istanbul Modern
Maritime-Inspired Bright Restaurants
Home Studios Revamps a Restaurant Series in Nantucket
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Ocean-Friendly Plant-Based Seafood
Hooked Plant-Based Seafood is Arriving at German Retailers
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Convenient Seafood Packets
Chicken of the Sea and McCormick Collaborate on Tuna and Salmon Packets
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
High-End Seafood Restaurants
N’amo Seafood & Raw Bar is a Brand-New Culinary Venture
Chic Nautical-Inspired Apartments
TENKA ARKITEKTURA Designs a Stylish and Textured Apartment
Alt Seafood Scallops
AQUA Cultured Foods & Ginkgo are Advancing Fish-Free Seafood Production
Water-Inspired Sales Building
CIFI Group's New Office Reflects a Frozen Fluid Aesthetic
Boat-Inspired Community Center
Snøhetta & WERK Architecture Design the Esbjerg Maritime Center
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Aromatic Woodsy Grooming Products
The Nautica Grooming Collection Includes Three Products
Mini Hot Sauces
Fishwife's Miniaturized Hot Sauce Enhances Its Tinned Fish Range
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Marine Ingredient Cosmetics
The Spascriptions Marine Moisture Collection Has Five Products
Canned Complete Seafood Meals
Cole's Seafood Open & Eat Patagonian Smoked Fish is Convenient
Plant-Based Seafood Brands
Boldly is Launching Calamari, Salmon, Tuna, Sashimi & Shrimp
3D-Woven Textile Lighting Collections
Aleksandra Gaca Unveils the Coastal Breeze Collection
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Online Seafood Marketplaces
Sizzlefish Makes Premium Seafood Effortlessly Available to Consumers
Plant-Based QSR Seafoods
OmniFoods and Neat Burger Partnered for a Plant-Based Seafood Menu
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Sicilian Sea Salt Beers
Birra Moretti Launches the 'Sale di Mare' Lager Across the UK
Cultivated Cat Treats
Marina Cat Makes Cat Treats with Cell-Cultivated Fish
Asian Cuisine Seafood Products
Young's Seafood Taste of Asia Range Includes Four Options
Chic Seafaring Timepieces
The Shinola Mackinac 40mm Yacht Timer is Ready for the Regatta
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Southern-Style Seafood Sauces
Duke's Newest Sauces Were Inspired by Southern Bodies of Water
Tinned Fish Boards
This "Sharkuterie" Board Spotlights Trader Joe's Products
Sustainable Canned Seafood Products
Wild Planet Foods is Introducing Five New Products
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Coastal Personal Fragrances
Sea Moss Eau De Parfum Captures the Essense of a Morning Beach Walk
Renovated Contemporary Industrial Apartments
TENKA ARKITEKTURA Designs the Burgatoi Project
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Plant-Based Foodservice Sashimis
NH Foods is Launching Plant-Based Tuna Sashimi in Japan
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Fresh Seafood Boxes
Rockfish's 'Seafood Grill Box' is the Perfect Main Course for Social Events
Highly Customizable Marketplace Platforms
McFadyen Digital Partners with Nautical Commerce
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Luxe Canned Sardines
The French Farm's Sardines with Lobster Oil Elevate Everyday Tinned Fish
Canned Fish Dinner Dates
Ali Hooke's Tin Fish Date Night is an Unexpected, Now-Viral Idea
Seasonal Tonal Acoustic Products
Woven Image Presents a Slew of New Colorway Palettes
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Frozen Seafood Products
The Young's Seafood Gastro Range Now Includes Two New Products