Coastal Personal Fragrances

Sea Moss Eau De Parfum Captures the Essense of a Morning Beach Walk

The Sea Moss Eau De Parfum by Sunspel is a crisp, clean and calming scent inspired by the sensorial beauty of the British coast. This third fragrance by Sunspel was created with leading London perfumer Lyn Harris and it reminds of salty sea breezes and woody cedar with wafts of rose and lavender.

Mossy notes in fragrances are often associated with a sense of earthiness, freshness and nature. They provide a unique and intriguing depth to fragrances, making them an alluring and captivating addition to unisex scents. Heightened interest in natural, earthy scents, as well as a desire for unique and complex fragrances, is driving perfumers to create perfumes with distinctive mossy notes.

This new Sunspel eau de parfum joins two others with natural influences: Oak Wood and Neroli Sun.

Mossy Fragrances
Mossy notes in fragrances are becoming increasingly popular, creating a disruption in the perfume industry.
Earthy Scents
The increased interest in natural, earthy scents is driving the creation of unique and complex fragrances.
Unisex Scents
The use of mossy notes in unisex scents is a trend that is capturing the attention of the fragrance market.

Sectors Adopting This

Perfume
Perfume companies have an opportunity to create distinctive mossy fragrances to meet the demand for natural and unique scents.
Beauty
The beauty industry can incorporate the trend of mossy notes in their products to appeal to consumers interested in natural scents.
Fashion
Brands in the fashion industry can partner with perfumers to create custom fragrances that align with their brand's aesthetics and target market.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 35%
Freshness 17%

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