These female-centric media innovations range from feminine streaming services to model-hosted web channels like those by stars Jourdan Dunn and Karlie Kloss. Appealing to Millennial audiences, the supersmodels' vlogs zone into topics that are close to their hearts and the hearts of their fans. While Dunn's food-focused web series celebrates the model's love of international cuisines, Kloss's channel is more personal, chronicling her daily life and her coding initiatives for young girls.
Other notable examples in this realm include feminist rage video games -- a humorous take on stereotypes and misconceptions that plague modern women -- along with niche lifestyle platforms like Latina fashion blogs and beauty platforms that spotlight African American influencers who celebrate their natural hair. Other female-centric media innovations range from gender-bending fitness editorials to feminist social media logos like a recent initiative by tech giant Facebook.
60 Female-Centric Media Innovations
From Female-Focused Streaming Services to Model-Hosted Vlogs:
Jana Pijak — Apr 27, 2016 — Pop Culture
58
Female-Empowering Platforms
WIE Network Features Insights & Inspiration from World-Changing Women
57
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
56
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
55
Empowering Shoe Campaigns
Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
54
Fashion-Forward Superhero Comics
This Comic Book Tells the Story of a Stylish Young Superhero
53
Star-Studded Feminist Editorials
Paper Magazine Has Amber Rose Dress as Feminist Icons and Leaders
52
Superhero Model Covers
The Tenth Issue of Garage Magazine Features Models as Heroes
51
Studly Equality Calenders
Emma Watson's HeForShe Movement Has Some Handsome Supporters
50
Cultured Movie Tumblrs
'Art in Film' Celebrates Artistic Works in Backgrounds of Movies and Shows
49
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
48
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
47
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
46
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
45
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
44
Female Friendship Platforms
Yes New Friends is a Toronto-Based Matchmaking Service for Women
43
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
42
Teen Flick Mobile Games
The Mean Girls App Expands the Movie Universe with Story-Centric Game
41
First Lady-Curated Playlists
This Michelle Obama Playlist Supports Her 62 Million Girls Campaign
40
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
39
Female-Empowering Fitness Campaigns
This Girl Can is a Powerful Campaign by Sport England
38
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
37
Celebrity Contact Apps
The TipTalk App Helps Facilitate Celebrity-Fan Interactions
36
Anti-Bullying Deodorant Scholarships
The Secret Mean Stinks Campaign Combats Girl-to-Girl Bullying
35
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
34
Comedic Yoga Webseries
'Namaste, Bitches' Pokes Fun at LA's "Spiritually Unpure" Yoga Culture
33
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
32
Female-Focused Festival Lounges
The Ipsos Girls' Lounge Celebrates Beauty and Pampering
31
Spanish-Language Beauty Vlogs
This Latina Beauty Blogger Post Videos in Both English and Spanish
30
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
29
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
28
Gendered Athletic Interviews
This Funny Cover the Athlete Video Exposes Inequality in Sports
27
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
26
Humorous Menstruation Webisodes
'Period Piece' Explores the Evolution of Menstruation Over Time
25
Comical Presidential Mockumentaries
Comedian Fawzia Mirza Imagines Trump Has a Muslim Daughter
24
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
23
LGBT Travel Shows
This Viceland Program Explores LGBT Issues in Different Countries
22
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
21
Cry-Proof Mascara Ads
L'Oreal Waterproof Mascara was Tested on a Theater of Crying Women
20
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
19
Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series
18
Female-Focused TV Channels
This New Women's Interest Channel from Vice Focuses on Female Content
17
Female-Empowering Messaging Apps
The Bumble App for Dating Only Lets Women Start Conversations
16
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
15
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
14
Emotional Workplace Webseries
'The Crying Room' Introduces an Office with a Safe Place for Tears
13
Disney Villainess Musicals
This Musical Shows That Disney's Baddies Have Feelings Too
12
Hispanic Actress Cosmetic Ads
The L'Oréal Paris Revitalift Firming Cream Ad Features Eva Longoria
11
Livestreamed Cooking Classes
Dairy Farmers of Canada Set Up a Virtual YouTube Cooking Session
10
Female-Focused Comedic Platforms
The 'WhoHaha' Platform Gives Female Comedians a New Outlet
9
All-Encompassing Songstress Communities
Rihanna Daily Shares News, Photos, Tour Updates and More
8
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
7
Feminist Rage Video Games
In This Riot Grrrl-Inspired Game, Players Jump, Dance and Smash Things
6
Celebrity Carpool Interviews
BBC Radio 1's Demi Lovato Interview Involved a Surprise School Run
5
Satirical Feminist Series
'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
4
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
3
Action Film Music Videos
Taylor Swift's 'Bad Blood' Video is Inspired by Iconic Action Films
2
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
1
24/7 Celebratory Celebrity Streams
For Beyonce's Birthday Pluto.tv is Dedicating a Channel to Her
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Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Female-Focused Luxury Boxes
HEAT's New Mugler Mystery Box Explores the Feminine Form
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Female-Focused Sports Purees
Levelle Nutrition Debuts Two Purees Formulated for Female Athletes
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Female-Centered Restaurant Concepts
Trust Bae Showcases the Culinary Perspectives of Female Chefs
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Integrated Merchandise Media Platforms
OnlyFans Integrates Merchandise Shopping on its Platform
Creative Gaming Studios
Tundra Esports’ Danny Lopez Launches a New Studio for Gaming Creators
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Esports-Backed Media Companies
Astralis, Keld Reinicke, and Henrik Juul Launch Blackbox Media
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More