For all the talk about gender equality, there has still and will still be an inordinate amount of female-targeted branding. It seems that unlike with male branding, female branding is either aggressively non-aggressive or purposefully fierce.
There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.
Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is.
41 Examples of Feminine Branding
41
Burlesque Water Bottles
The Dita Von Teese Perrier Water Bottles are Sexy & Stylish
40
Beach Bum Branding
Mikasa Continental Cup Ball Packaging is Engaging from Many Angles
39
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
38
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
37
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
36
Seductive Booze Branding
The Femme Fatale Wine Bottle Features a Tantalizing Design
35
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
34
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
33
Organic Hairbrush Branding
All Natural Brushes Packaging Includes Fruit-Inspired Tress Treatments
32
Stylish Bobby Pin Packaging
St. Stephen Color Collection Playfully Displays the Product's Purpose
31
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
30
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
29
Pastel-Infused Boutique Branding
The Delicate Branding Used for Novelty is Both Soft and Eclectic
28
Awesome Aquatic Packaging
The Eyeko Branding Design Presents a Blue Hue
27
Fashionable Feminine Hygiene
U by Kotex Limited Edition Designer Series Offers Stylish Protection
26
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
25
Clutch-Style Beverage Branding
Tea Bar Packaging Channels the Elegance and Portability of Handbags
24
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
23
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
22
Sleek Geometric Makeup
Aschen and Voss Cosmetics Line Stands Out in Clean & Sharp Packaging
21
Premium Pink Spirits
Chambord Flavored Vodka Will Attract Young Women
20
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
19
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
18
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
17
Symbolic Polka Dot Packaging
This Polka Dot Packaging Abstracts Wine-Soaked Fruit
16
Sweet Feminine Packaging
Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns
15
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
14
Couture Christmas Tables
Lanvin Dresses a Lavish Christmas Table for ELLE International
13
Frilly Underwear Packaging
The Victoria's Secret Attractions Bodycare Line has Some Fun Packaging
12
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
11
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
10
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
9
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
8
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
7
Blossoming Springtime Scents
Crabtree & Evelyn's Floral Fragrance Collection is Luscious
6
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
5
Fairy Fragrance Lines
Spray Yourself With a Pixie Dusted Scent by The Feerie Perfume
4
Voluptuous Vino Branding
Wild Dream Liqueur Packaging Features Sultry Corsets as Labels
3
Poetic Heritage Packaging
The Gazelli Cosmetics Brand is Lyrical and Feminine
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Gender-Targeted Breath Mints
The Xylish Gender-Specific Gum is Designed for Men and Women
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Genderless Post-Streetwear Apparel
Italian Knitwear Scion Margherita Missoni Launches 'Maccapani'
Female-Focused Sneaker Collabs
The PF Flyers x Chillhouse Collab Has Prints Inspired by Press-Ons
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Empowering Women-Inspired Sneakers
21SEEDS Infused Tequila and Birdies Launch Exclusive Sneakers
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Hyper-Feminine Fragrances
The First LoveShackFancy Fragrances are Whimsical and Romantic
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Silver Hair-Inspired Brands
SILVERING is a New Women-Owned Canadian Beauty Brand
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bold Unisex Fragrances
The D by Diesel Eau De Parfum is an Iconic Scent
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Colorful Feminine Capsules
Resa & Bachelorette Star Jojo Fletcher Launch a Spring Collection
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Woman-Focused Workwear Collections
The Carhartt Women's Workwear Capsule Collection is Comfy
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Femininity-Exploring Boutique Hotels
Estudio Carroll Designs the Xique Boutique Hotel
Lightweight Genderless Body Mists
Henry Rose's New Fine Fragrances are Lightweight & Refreshing
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Floral Hard Ciders
This Refreshing Cider is Made With 'Pink Lady' Apples and Botanicals
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Empowering Female-Focused Apparel
Brunette the Label Drops the 1981 Collection
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Women's Workwear Capsules
Carhartt Launches a New Workwear Capsule for Women in Skilled Trades
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Empowering Women's Loungewear
Protect Your Peace With Brunette the Label's Newest Collection