Empowering Female-Focused Apparel

Brunette the Label Drops the 1981 Collection

Brunette the Label, a popular clothing brand known for its cozy and stylish designs, has recently launched its 1981 Collection, just in time for the Spring season. This collection features new prints and colorways, adding a fresh spin to some of its beloved styles.

One of the highlights of the collection is the Big Sister Hoodie, available in two new colors, almond milk and black. This piece has become a staple of the brand and continues to be a fan favorite. In addition, the collection also features oversized boxy tees, crewneck sweatshirts, and peace sign biker shorts to add to your loungewear collection.

Founded in 2014, Brunette the Label has become a household name, with a strong focus on inclusivity and celebrating women of all ages, shapes, and sizes. The brand's commitment to high-quality materials and designs has garnered a dedicated fanbase, making their launches highly anticipated.

The 1981 Collection is available for purchase on the Brunette the Label website, with pieces ranging from $68 to $118

Female Inclusivity in Apparel
Inclusive clothing designs that celebrate women of all ages, shapes, and sizes with a focus on premium quality materials.
Fresh Prints & Colorways
Creating fresh designs using new prints and colorways on established styles to revitalize a brand's image.
Loungewear Staple Pieces
Creating different lounge staple pieces such as boxy tees or oversized sweatshirts to expand the lounge wear market.

Industries Being Reshaped

Fashion
Inclusive clothing that offers premium quality materials and designs that celebrate women of all shapes and sizes.
Apparel and Clothing
Producing unique and fresh prints along with revitalizing staple pieces on established clothing styles.
E-commerce
Expanding the loungewear industry by offering unique and luxe products through e-commerce platforms.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 34%
Freshness 16%