With the rise of the foodie movement and consumers always craving a taste for the latest and greatest products, brands have stepped up with a myriad of inventive edible advertising experiences—including top food and beverage companies, as well as a few other unexpected brands looking to provide a rich sensory experience.
To awaken the taste buds of consumers and tap into a desire for nostalgia, Kellogg's, Peter’s Cold Brew and Oreo all created fully edible vinyl records with cereal, coffee and cookies, respectively.
As well as creating fun products for consumers to get their hands on, brands are also developing elaborate billboards, art installations and interactive, edible galleries. Both Pringles and Bombay Sapphire created a unique flavor experience in the form of vapour clouds that provided just the scent, flavor and essence of their products.
25 Edible Advertising Experiments
25
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
24
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
23
Edible Sandwich Wrappers
KFC is Embracing the Zero Waste Movement with Edible Wrappers
22
Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy
21
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
20
Edible Vinyl Records
'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
19
Vapor-Tasting Experiences
Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets
18
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
17
Logo-Shaped Street Snacks
SEGA Spent Months Developing a Vanilla-Flavored Edible Logo Cake
16
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
15
Naturally Branded Produce
Supermarkets in Sweden are Opting to Laser-Brand Produce to Reduce Waste
14
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
13
Edible Art Exhibits
The Museum of Childhood Displayed an Entirely Edible Art Show
12
Edible Flavor Clouds
Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips
11
Automotive Ice Creams
The Ford Mustang Ice Cream Sandwich Celebrates the New Muscle Car
10
Promotional Candy Walls
O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans
9
Oversized Tortilla Chips
Doritos Created Giant Chips to Celebrate Jurassic World: Fallen Kingdom
8
English Cookie Cakes
Jaffa Cakes Created a Special Cookie Wedding Cake for a Couple
7
Collaborative Cereal Meals
Duff Goldman and Kellogg's are Offering an Exclusive Dining Experience
6
Encapsulated Beer Pearls
Carlsberg is Sharing 'Beer Caviar' This Year During the World Cup
5
Pressed Coffee Records
Peter’s Cold Brew's Functional Vinyl Can Also Be Consumed as a Cold Brew
4
Edible Chocolate Websites
Hershey’s Brazil Created a Viral Campaign to Promote Its Chocolate
3
Branded Bacon Strips
Heinz Created Edible Ads to Promote Its Newest Ketchup Product in Brazil
2
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
1
Cereal-Crafted Records
Kellogg's Recently Created a Chocolate Frosted Flakes Record
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Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Cooling Slushie-Inspired Cereals
Kellogg's ICEE Cereal Shares Cherry & Blue Raspberry Flavors
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Chewable Terpene Ranges
Curio Wellness Embraces the Terpene Edible Category
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Ketchup-Flavored Candy Floss
French's and Treats for Us Collaborated on Ketchup Cotton Candy
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Cereal-Flavored Milk Drinks
Nestlé Sensations Come in Two Familiar Flavors
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Whimsical Dessert Drinks
Wonka Inspired Candy Can's Caramel Fudge and Toffee Apple Flavors
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Chocolate-Flavored Corn Cereals
Kellogg's Debuts a New Chocolate Flavor for the Corn Flakes Cereal
Candy-Flavored QSR Beverages
Burger King Celebrates Spring with a New Frozen Cotton Candy Beverage
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Cereal-Inspired Ice Creams
Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Dipped Cookie Sandwiches
Sundae Shoppe Adds a Layer of Indulgence to Classic Ice Cream Sandwiches
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Chip-Flavored Alcoholic Beverages
Doritos Teams Up with Empirical on a New Nacho Cheese Spirit
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Licorice Pop-Up Shops
Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat
Unconventional Ice Cream Flavors
Van Leeuwen Partners with the Idaho Potato Commission
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Remixed Snack Chip Flavors
These Walkers Limited-Edition Crisps Play on Other Snack Flavors
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Mysterious Ice Cream Packs
Graeter's Mystery Tasting Pack Offers an Interactive Challenge
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Sensory Multi-Flavor Lollipops
Chupa Chups Flavour Playlist XXL Lollipop Has Five Flavors in One
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Cereal-Inspired Frozen Waffles
Post Pebbles Waffles Come in Fruity and Cocoa Flavors
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Freeze-Dried Ice Creams
Super Garden Creates "Ice Cream That Doesn't Melt"
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Consumer-Driven Confectionery Products
These New Nature’s Garden Products Come in Two Varieties
Cereal-Inspired Greek Yogurt Bars
Snoop Cereal Inspired Sweetkiwi's Frozen Greek Yogurt Bars
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Cereal-Inspired Ice Creams
Salt & Straw Just Unveiled Its 2024 Cereal-sly Delicious Ice Cream
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Pickle-Flavored Candy Floss
There's Pickle Cotton Candy at the CNE 2023
Overstuffed S'mores Sandwiches
Blue Bunny & Stuffed Puffs Teamed Up to Reinvent a Campfire Classic
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Extra Indulgent Ice Cream Bars
Perry's Ice Cream Makes Super-Premium, Portion-Controlled Treats
Whimsical Chocolatier Cookies
Crumbl is Celebrating the Release of a New Film with a Wonka Cookie
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Artisan-Inspired Snack Cakes
These New Premier Foods Cakes Come in Three Options
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Sweet-and-Sour Ice Pops
Bomb Pop Launches the 'Extremes' Line Starring Three Fruity Flavors
Candy Bar-Infused Cookies
These Baked by Rich’s Cookies are Made with Nestlé
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Textural Ice Cream Treats
The Cadbury Ice Cream Range Now Features Two New Options
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Lifestyle-Conscious Ice Cream Products
These Oppo Brothers Products Have Fewer Calories and Sugar
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Candy Bar-Themed Frozen Treats
The Cold Stone Creamery Spring Menu Includes Familiar Mix-Ins
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Crispy Caramel Pastries
The Delicious Desserts Company Caramelised Biscuit Yum Yums are Flavorful
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Sundae-Flavored Breakfast Cereals
This Crispy Rice Cereal Has a Tantalizing Strawberry Flavor
Marshmallow-Flavored Candy Bars
Kellogg's Rice Krispies Created Two New King-Size Bars for Spring
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Limited-Edition Breakfast Cereals
These Disney Cereals Come in Two Themed Varieties
Easily Enjoyed Pudding Products
These New Premier Foods Products are Flavor-Forward
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Chocolatey Flavor-Infused Snack Cakes
Cadbury Mini Rolls Now Come in Two New Flavors
Savory Ice Cream Treats
Milk Bar’s Seasonal Summer Offerings are Available at Bakeries Nationwide
Branded Collaboration Candy Gifts
Edible Arrangements and M&M's Partnered for New Products
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes