It's incredible what a blend of smart outdoor screens and clever advertisers can do for digital billboard campaigns these days. What used to be considered a static print ad on a large scale, now has the potential to be constantly changing to target different consumers.
These clever billboards have no limits, as seen by Samsung's latest advertisement for the Galaxy 6s Edge smartphone. Like the phone's design, the billboard wraps around the corner of a building, flashing different sentences to a passerby based on what's happening around the corner. Another ingenious campaign was put on by BMW, building lights that mimic the cars' new pedestrian-warning headlights into the billboard.
These digital billboard campaigns not only intelligently interact with consumers, but provide a memorable brand experience that they will not leave behind when they simply aren't looking at the ad anymore.
18 Digital Billboard Campaigns
From Wrap-Around Alert Billboards to Face-Mimicking Billboards:
Cadhla Gray — Oct 24, 2015 — Marketing
18
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
17
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
16
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
15
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
14
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
13
Traffic-Sensing Billboards
INRIX Billboards are Able to Change Ads Based on Traffic Speed
12
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
11
Giant Smartphone Billboards
The Samsung Galaxy S7 Edge Billboard Takes Over an Entire Building
10
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
9
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
8
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
7
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
6
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
5
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
4
Headlight-Shining Billboards
This Audi Billboard Spotlights Pedestrians at Night to Keep Them Safe
3
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
2
Eye-Shutting Billboards
This Car Insurance Ad Shuts Its Eyes to Mimic a Good Night's Sleep
1
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Malleable Wearable Smartphones
The Motorola Adaptive Display Concept Bends to Sit on the Wrist
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Connected Touchscreen TV Tables
The TCL Telly Table Has a Shifting 43-Inch Display
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Sleek Vertical Digital Displays
The New LG WITTY Boasts an Adjustable Design Language
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
EV-Matching Mobile Projectors
The Samsung Freestyle EV9 Edition Comes in Ocean Matte Blue
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Transparent Television Screens
Samsung Revealed a Transparent Microled Display at CES 2024
E-Ink Digital Wall Displays
Chester Chen Designs the Fusion to Maximize Productivity
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Seoul-Themed Immersive Digital Exhibitions
London Opens the New Digital Delight Installation
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Briefcase-Bound Smart Displays
The 'StanbyME Go' Offers Versatile Viewing On the Go
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Malleable Furniture-Like TVs
This TCL Flexible OLED Display Offers a Smooth Visual Experience
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Smart 3D Home Maps
SamSung's Map View Creates a Seamless Smart Home Ecosystem
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Power-Free Retail Displays
The Philips Tableaux 5150I Uses E Ink Spectra 6 Technology
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Environment-Sensing Home Displays
The 'Livegrid' Digital Canvas Shows Artfully Shows Conditions
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Collaboration Artistic Smartphone Cases
These Samsung Galaxy Accessories Showcase Emerging Artists
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Smart TV Museum Partnerships
The Samsung Art Store Has Collaborated with a New York Museum
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Chromatic E-Ink Marketing Posters
The Sharp ePosters Use E Ink Gallery Plus ACeP Technology
Recipe-Recommending Smart Fridges
Samsung's Bespoke 4-Door Flex Refrigerator Offers "AI Vision"
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Subscription-Based Signage Services
The 'DSaaS' Service Simplifies Digital Displays For Businesses
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Digital Production Displays
Samsung The Wall for Virtual Production Has a Modular Form
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Outdoor-Centric Smart Televisions
Samsung Presents the Terrace Full Sun Television
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Film-Type Vehicle Antennas
LG Electronics Launches an In-Vehicle Antenna for Easy Connectivity
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Digital Distraction Barriers
WallHabit Will Block Digital Distraction and Promote Focus
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Wall-Sized Premium 4K Televisions
Samsung Presents a New 4K QLED TV Measuring 98 Inches
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic