These unique chocolate bar wrappers highlight the importance of appealing to adult consumers, rather than sugar-hungry kids. There are many ways to appeal to children using graphics, iconic characters and the idea of chocolate alone will draw them in.
Adults on the other hand are more attracted to simple styles. The elegance of the packaging is a huge marketing strategy for chocolate makers. There are beautiful chocolate bar wrappers that use soft colors and simple designs.
When chocolate makers want to promote their organic recipes, they will use natural packaging with wholesome colors. Other designs use pops of color that are attractive without being overwhelming to the consumers. There are also a lot of designers who embrace white space in chocolate bar branding as well.
25 Unique Chocolate Bar Wrappers
From Vibrant Cocoa Branding to Whimsical Chocolate Packaging:
Ady Floyd — Jul 23, 2015 — Art & Design
25
Tasteful Treat Packaging
This Sophisticated Chocolate Wrapper Caters to a Mature Chocolate Lover
24
Cheery Chocolate Packaging
Kommunarka's Chocolate Bar Wrapping is Designed to Brighten Days
23
Whimsical Chocolate Packaging
Leon's Chocolate Bars Feature a Dizzying Package Design
22
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
21
Vivid Color Chocolate Branding
Droga Chocolates Uses Various Sources of Inspiration for Packaging
20
Minimalist Milk Chocolate Branding
Dark Choco Milk is Designed in a Simple and Eco-Friendly Manner
19
Whitespace Chocolate Bar Labels
This Simple Chocolate Bar Brand Combines Whitespace & Bold Print
18
Biblical Confection Branding
Believe In's Three Kings Chocolate Bars Reference the First Christmas
17
Possessive Chocolate Packaging
Hands Off My Chocolate Wrappers Don't Want You to Share
16
Vibrant Cocoa Branding
Antidote Chocolate's Raw and Roasted Products Feature Colorful Packaging
15
Mazed Confection Branding
This Illustrated Chocolate Packaging Differentiates Flavors by Color
14
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
13
Postcard Chocolate Branding
Lapp & Fao Send Out Greetings for Those with a Sweet Tooth
12
Artsy Chocolate E-Retailers
Le chocolat des Francais Boasts Illustrated Branding and Web Design
11
Colorful Bon Bon Bags
Packaging for Petit Bon Bon is Straightforward and Color-Coded
10
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
9
Finger Print Packaging
Innato Chocolate Branding Takes the Notion of Visual Identity Literally
8
Punchy Chocolate Packaging
Vibrant Fudge Branding Jumps Off the Wrapper with Every Visual Element
7
Typographic Chocolate Bars
Berlin University Students Have Created a Textual Snack Range
6
Artisan Chocolate Creations
Compartes Stuns with Gourmet Flavors and Visually Vivid Branding
5
Iconic Holiday Chocolate Concepts
This Concept for a Holiday Edition of the Wonka Bar is Genius
4
Treasure Map Chocolate Branding
Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot
3
Energizing Chocolate Bars
These Superfood Chocolate Bars are Packed with Hemp & Chia Seeds
2
Paint-Splattered Chocolate Bars
Unelefante Designs Artistic Treats that Look Like Melted Crayons
1
Gummy Candy Chocolates
The Monchie Bar Mixes Chocolate, Gummy Bears and Sour Candies
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Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Ethical Filled Chocolate Bars
Filled Tony's Chocolonely Bars Challenge an Unsustainable Industry
Summer-Celebrating Chocolate Bars
The Cadbury Dairy Milk Summer Edition Bars Embrace Warm Weather
Branded Race Car Chocolates
The KitKat F1 Chocolate Car is Delicious and Detailed
Functional Clean-Label Chocolates
Muze Cacao's Chocolate Supports Calm, Focus, Sleep & More
Crispy White Chocolate Bars
CRUNCH White Reinvents a Fan-Favorite Flavor with White Chocolate
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Child-Friendly Soft Snack Bars
Nature Valley Soft Baked Bars Come in Two Format Options
Grown-Up Chocolate Bars
Gigantic Candy Deluxe are Decadent Bars Made for Adult Palates
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Premium Dark Chocolate Bars
Kinder Bueno Dark Targets Gen Z Shoppers
Thoughtfully-Designed Chocolate Advents
Purdy's Advent Calendars Feature Milk Chocolate Delights
Popcorn-Infused Chocolate Bars
Tony's Chocolonely Popcorn Crunch Bar Embraces Sweet and Salty
Texture-Forward Branded Ice Creams
Wells Enterprises and Ferrero Debut Three Branded Frozen Treats
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Playful Tea Packaging
The OneToTea Packaging Turns Tea Pearls into a Playful Puzzle
Industrial-Strength Lollipop Packaging
Chupa Chups Impossible Promotes a New, Easy-to-Open Wrapper
Inaugural Festive Chocolate Ranges
Hammond's Holiday Chocolate Bar Collection is the Brand's First
Branded Chocolate Protein Bars
ONE Hershey's Double Chocolate Protein Bar is Low in Sugar
Layered Dual-Chocolate Treats
Twirl White Dipped is Made with Milk and White Chocolate
Artisanal Summertime Chocolate Bars
These New Chocolat Stella Bars Come in Two Varieties
Expressive Meal Boxes
The McDonald's Blank Happy Meal Box Lets Kids Draw How They Feel
Sustainable Cocoa Cell Chocolates
This Cell-Cultured Chocolate Bar Was Made by Mondelēz
Caffeinated Chocolate Bites
AWAKE Chocolate Seeks to Energize Consumers with a Sweet Treat
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Treat-Like Protein Bars
Weena's Delicious Protein Bar Features Chocolate Coating & Crisps
Heritage-Driven Chocolate Branding
The New GODIVA Brand Identity is Launching Now
Dubai-Style Chocolate Barks
Purdys' Dubai Bark Shares a Thin, Crispy Experience
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Mailable Chocolate Bars
Postie Crafts Ready-to-Send, Postcard-Sized Chocolates
Biscuit Brand Chocolate Bars
McVitie’s Club Layers Orange Has Chocolate, Wafers and Cream Filling
Functional Kids Snacking
Zbar Expands Portable Snacks with Protein Bars and Organic Oat Bites
Chocolate-Covered Gummies
Strawberry Moochies are Multi-Textured, Fruity and Rich
Vibe-Themed Chocolate Ranges
The Ritter Sport Tasty Vibes Range Takes a Creative Approach
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Multisensory Chocolate Bars
Fortnum & Mason and Otherway Created Original Scores to Accompany Bars
Indulgent Festive Snack Lines
Gnaw Chocolate Taps Festive Characters for Its Christmas Offerings
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Cocoa-Free Chocolate Alternatives
Win-Win is Bringing Ethical Cocoa-Free Products to Market
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Bubbled White Chocolate Bars
Nestlé's New Aero Milkybar Range Brings Together Two Brands
Chocolate Egg White Wraps
egglife's New Egg White Wrap Flavor Features No Flour and Real Cocoa
Sensorial Summertime Dessert Drinks
The Hotel Chocolat Summer Coolers are Visually Striking
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Martinique Cacao Chocolates
The Island of Flowers: Martinique Cacao Library Has Three Bars
Satiating Cashew Butter Chocolates
These Hu Dark Chocolate Bites are Made with Simple Ingredients
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Extra-Chocolatey Mini Protein Bars
The Perfect Bar Double Chocolate Mini Has Over 20 Superfoods
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Fiber-Rich Fruit Bars
Eat Natural Soft Fruit Bars Have Edible Wafer Paper for Clean Snacking
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Chocolate-Based Product Lines
Ferrero Unveils New Products at its Dedicated Innovation Day
Decadent High-Quality Chocolate Bars
These New Lindt Chocolate Bars Come in Several Options
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Stylish Artistic Christmas Chocolates
After Eight The Design Edition by Walala is Gifting-Ready
Cola-Spiced Chocolates
Raaka Chocolate's Vanilla Cola Chocolate Bar Plays Up Cinnamon & Nutmeg
Chocolate-Forward Protein Snack Bars
KIND Snacks Protein Max Bars are Rolling Out Two New Flavors
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Dedicated Gifting Chocolate Products
Hotel Chocolat Boxed Selections Revamp the Brand's Gift Range
Chemically Recycled Wrappers
Mondelēz Introduced Its 75% Chemically Recycled Content Packaging
Artisanal Bar-Style Chocolates
The Ghirardelli Premium Milk Chocolate Bar Range Has Three Options
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Bite-Sized Dubai Chocolates
Ghirardelli Dubai Style Chocolate Comes Individually Wrapped
Bite-Sized Candy Bars
toby bar Makes "Right-Sized" Milk Chocolate-Peanut Butter Bars
80s Era Chocolate Products
St Michael Chocolate Has Been Revived by Marks & Spencer
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Nostalgic Packed Lunches
M&M's PB&J Packed Lunch Specials Treat Adults to Simpler Times
Fig-Filled Cookie Bar Packaging
Mondelēz International Boasts New NEWTONS Packaging
Romantically Colored Candy Ranges
M&M's Cupid's Blend Comes in a Variety of Options
Industrial Candy Shells
The Chupa Chups Impossible Lollipop Arrives in an Industrial-Strength Case
Refined Regional Cuisine Chocolates
These Twix Candy Bars are Arriving in Brazil
Nuanced Dubai-Style Chocolates
Lindt Dubai Style Chocolate Now Comes in White and Dark Varieties
Eco-Friendly Chocolate Advent Calendars
Alter Eco Advent Calendar is Sustainably Packaged
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Botanical Woodland Chocolate Ranges
Wildwood The Woodland Collection Will Arrive for the Autumn
Cocktail-Inspired Dark Chocolates
Classic Serves Inspired Raaka's New Micro-Batch Chocolate Bars
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Rainbow Doodle Wine Labels
Vi Negre's Black Packaging Can Be Scratched and Personalized
Regal Celebratory Chocolate Packaging
Esther Price Candies Anniversary Box Celebrates 100 Years
Fair Food-Inspired Chocolate Ranges
Maeve Debut the Fantastical Fair Foods Capsule This Summer
Modernized Protein Supplement Ranges
The Protein Works Brand Refresh Introduced New Packaging
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Chocolate-Coated Popcorn Bars
Popcorn Kitchen is Expanding Its Premium Confectionery Line
Joyful Oral Care Brands
Cocolab's Refreshed Look and Feel Delivers "Dental Dopamine"
Opulent Minimalist Easter Chocolates
The Ethel M Chocolates Easter Collection Has Four New Flavors
Decadent Eco-Conscious Truffle Bars
Magic Chocolate Truffle Bars Will Come in Four Flavors
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Adult Easter Perception Surveys
Ferrero North America Reveals That Adults Deserve an Easter Basket
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Nutty Dual-Chocolate Snack Bars
KIND Snacks Milk & White Chocolate Nut Bar is High in Fiber
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Edible Corporate Gift Ranges
These Chocolate Shipped Cookies Corporate Gifts are Here for Summer
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Refreshed Classic Cereal Bars
Nutri-Grain Bars Now Feature a New Recipe and Branding
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Christmas Baked Good Chocolates
These New Gnaw Chocolate Bar Flavors are Festive Season-Ready
Artful Limited Chocolates
The Ed Ruscha x andSons Chocolate Bar Highlights West Coast Art
Ethical Hot Cocoa Mixes
The Divine Chocolate Luxury Hot Chocolate Collection Has Three Options
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Textural Artisan Chocolate Bars
These New GNAW Chocolate Bars Come in Four Flavors
Adult-Friendly Chocolate Advent Calendars
MALTESERS® Assorted Truffles Advent Calendar is Tasty
Crispy Cereal Chocolate Treats
Milkybar Crunchy Pops White Chocolate Have No Artificial Flavors
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Value-Minded Retailer Chocolate Products
The Kinder Bueno Multipack is Arriving in the UK
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Organic Fruit-Sweetened Chocolates
Wild West Chocolate is Introducing Three New Treats
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Bold Geometric Coffee Packs
3rd Floor Unveiled Its ORO Conceptual Coffee Packaging
Artisan Bakery-Ready Chocolates
The New HERZA Organic Chocolate Pieces Come in Six Varieties
Portioned Indulgence Artisan Chocolates
The Ritual Chocolate Mini Bar Range Has Four Flavors
Snacking-Friendly Viral Chocolates
Galerie Dubai Style Truffles Come in White and Milk Chocolate
Rich Chocolate-Enrobed Macarons
Vosges Haut-Chocolat Chocolate Dipped Macarons are Luxurious
Cinema-Inspired Chocolate Bars
Concession Snacks Inspired Raaka's New Micro-Batch Chocolate Bars
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Tulip-Themed Chocolate Bars
Trader Joe's Has a New Dark Chocolate Bar with a White Chocolate Tulip
Luxury Everyday Chocolate Treats
The Godiva Masterpiece Collection Features Three Flavors
Tiered Pricing Chocolate Gifts
The Vosges Haut-Chocolat Holiday Treat Collection is Expansive
Butterfly-Themed Chocolate Ranges
Vosges Haut-Chocolat Love Aflutter is Here for Valentine's Day
Fruit-Forward Candy Chews
Swizzles Launches a New Refreshers Tropical Chew Bar for its Anniversary
Dairy-Free White Chocolate Treats
The Ombar Blonde Bar is Launching into Tesco in the UK
Minty Festive Chocolate Products
Terry’s Chocolate Mint Products Come in Two Varieties
Classic Chocolate Recipe Returns
The Hershey Company Restored Reese’s Original Recipe
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging