Le chocolat des Francais Boasts Illustrated Branding and Web Design
Jana Pijak — January 12, 2015 — Business
References: lechocolatdesfrancais.fr & behance.net
Le chocolat des Francais is an authentic confectioner selling French-made snacks that are 100% organic. In addition to featuring all natural cocoa butter ingredients and no added preservatives, the chocolate e-retailer also boasts artfully illustrated packaging that is almost too beautiful to open.
Designed by Paul-Henri Masson, Le chocolat des Francais' website and packaging will appeal to graphic design lovers with a sweet tooth. The confectioner's shop interiors and website both mirror one another and are all about showcasing the art behind each of its packages.
These packages are displayed in a way art would be within a gallery, an aesthetic that is repeated both on the snack manufacturer's web platform and inside of their physical stores. In addition, each of the company's individual products doubles as a keepsake or edible art piece.
Designed by Paul-Henri Masson, Le chocolat des Francais' website and packaging will appeal to graphic design lovers with a sweet tooth. The confectioner's shop interiors and website both mirror one another and are all about showcasing the art behind each of its packages.
These packages are displayed in a way art would be within a gallery, an aesthetic that is repeated both on the snack manufacturer's web platform and inside of their physical stores. In addition, each of the company's individual products doubles as a keepsake or edible art piece.
Trend Themes
1. Artsy Chocolate Packaging - Opportunity for illustrators and designers to create unique packaging designs for chocolate makers
2. Organic Chocolate E-retailers - Demand for all natural and organic chocolates via e-commerce platforms
3. Chocolatier as Artisan - The craft and expertise in chocolate making could garner recognition as an art form
Industry Implications
1. Food and Beverage - Innovative opportunities to create natural and organic chocolate confectionery for e-commerce
2. Graphic Design - Opportunities for collaboration with chocolatiers for creating artful packaging
3. Luxury Retail - Higher end brands could offer artisanal chocolate products as specialized gifts for their consumers
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