Celebrities have collaborated to design and create various co-branded products including apparel and cosmetics.
Some celebrities utilize their popularity to launch product lines. The Kardashian-Jenner family has been incredibly successful at utilizing their fame to launch niche consumer goods. Kim Kardashian has released a mobile game version of her life, as well as the Kimoji app that lets fans use emojis she created. Her younger sister Kylie Jenner has been very successful with her cosmetic products like the 'Kylie Lip Kit.'
Cristiano Ronaldo co-owns a soccer-theme hotel in his home town in Portugal. The hotel is filled with soccer memorabilia and some of his own memorabilia. Ronaldo also has a clothing line that includes underwear and shirts. Celebrities can successfully launch product lines by tapping into their fan base to sell the goods easily because of the name association. They are also able to tap into and dominate niche markets thanks to their immense fame and large following.
85 Celebrity-Branded Products
58
Celebrity Sibling Swimwear
Kendall and Kylie Jenner Teamed Up with Topshop for a Swimwear Line
57
Feminine Celebrity Clothing Lines
The 'Ariana Grande X Lipsy' Collection is Set to Launch in March
56
Celebrity-Designed Activewear
'Ivy Park' is a New Athleisure Line Designed by Beyoncé
55
Pop Star Emojis
Justin Bieber is the New Subject of a Series of Custom Emojis
54
Empowering Celebrity Lipsticks
MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic
53
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
52
Ice Cream Fashion Campaigns
This New Moschino Campaign Was a Collaborative Effort with Magnum
51
Ultra-Pigmented Sparkly Lipsticks
These New Kat Von D Lipsticks Come in 11 Shockingly Bright Hues
50
Popstar Sock Collaborations
The Stance Rihanna Collection is Stylishly Sporty
49
Celebrity-Branded Lipstick Collections
The Katy Kat Mattes are Designed by Singer Katy Perry
48
Celebrity Sneaker Pop-Ups
The Under Armour Curry Lux Will Be Featured at a Limited-Time NYC Shop
47
Celebrity MUA Collections
Kardashian Makeup Artist Joyce Bonelli is Launching Her Own Line
46
Athletic Songstress Apparel
'The Warm Up' by Jessica Simpson is a Casual Athleisure Collection
45
Tribute-Paying Makeup Collections
The MAC x Selena Collection Pays Tribute to the Late Singer
44
Metallic Lip Kits
Kylie Jenner Announces Metal Matte Lipsticks in Time for Festival Season
43
Celebrity Chef Food Products
Chef Paula Deen is Set to Release a Line of Gourmet Consumables
42
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
41
Retro Sibling Couture
The Jenner Sisters' Latest Pac Sun Collection Offers 70s Styling
40
Vibrant Celebrity-Designed Sneakers
The 'Hu NMD' Sneakers Come from adidas and Pharrell Williams
39
Celebrity-Designed Nail Laquers
The 'King Kylie x Sinful Shine' Collection Features Playful Shades
38
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
37
Affordable Celebrity Makeup Lines
The ColourPop KaePop Collection is Created by Karrueche Tran
36
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
35
Androgynous Celebrity Fragrances
Katy Perry's New Fragrance 'INDI' Embraces Individuality
34
Humorous Celebrity Sunscreens
This Charitable Sunscreen Brand Supports Victims of Skin Cancer
33
Celebrity Athlete Smartwatches
TAG Heuer's Connected Smartwatch is Fronted by Famous Athletes
32
Personalized Celebrity Marketing
Kylie Jenner Hand-Delivered Her New Eyeshadow Palettes to Fans
31
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
30
Inclusive Model-Designed Clothing
Model Jordyn Woods is Set to Release Two Capsule Collections
29
Feline Celebrity Sunglasses
Shay Mitchell's Quay Eyeware Features a Vintage Aesthetic Designed
28
Rap Lyric Crewneck Sweaters
This Kanye West Crewneck Celebrates 'The Life of Pablo' Album
27
Songstress Smartphone Games
The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
26
Impromptu Rapper Pop-Ups
Drake's New York Pop-Up Store Amassed Tons of Fans Despite Short Notice
25
Anti-Role Model Clothing
Rihanna's ANTI Concert Tour Merchandise Has Been Revealed
24
Form-Fitting Fashion Lines
This New Fashion Line is Designed by Actress Eva Longoria
23
Rapper-Made Baby Shoes
Yeezy Baby Shoes are Going to Be Made Available to the Public
22
Co-Branded Celebrity Lipsticks
The Hot Lips Collection Offers Hues Inspired by Iconic Celebrities
21
Model-Designed Eyewear Collections
Gigi Hadid Has Designed a Special Collection for Vogue Eyewear
20
Exclusive Velour Sneaker Makeovers
The Newest Kanye West Yeezy Boost 750s are Soon to Be Released
19
Simple Rapper Sneakers
The Latest OVO x Air Jordan Collaboration Celebrates Drake's Views Album
18
Nostalgic Celebrity Stickers
These Kim Kardashian Stickers are Inspired by Retro Scrapbook Accents
17
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
16
Matte Nail Polish Collections
The New 'Kylie Jenner x Sinful' Range Features Matte Polishes
15
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
14
Television-Inspired Cosmetics Collections
This Empire-Themed Makeup Line Celebrates the Hit Show
13
Reality Star Nail Stickers
JamJarShop's Kim Kardashian Nail Art Celebrates the Star's Iconic Cry
12
Celebrity Athlete-Branded Hotels
Cristiano Ronaldo's Pestana CR7 is a Soccer-Themed Luxury Hotel
11
Songstress-Branded Pop-Ups
Colette's Fenty Pop-Up is an Homage to Rihanna Style
10
Stardom-Seeking Rapper Games
The 'Nicki Minaj: The Empire' Lets Players Virtually Become Pop Stars
9
Pop Princess Mobile Games
This Game Gives Fans an Opportunity to Play the Role of Britney Spears
8
Celebrity-Branded Workouts
Serena Williams & Kevin Hart Team Up for a Nike App Workout
7
Celebrity-Branded Meal Kits
'Martha & Marley Spoon' Provides Consumers with Pre-Portioned Recipes
6
Celebrity-Branded Chatbots
Katy Perry's Chatbot Has Quizzes to Help Fans Pick Which Perfume To Buy
5
Celebrity Jerky Connoisseur Campaigns
Olivia Munn is a Master Jerky Sommelier for Chef's Cut
4
Emotive Actress Keyboards
Ashley Benzon Lets Fans Express Themselves Using Emojis of Her
3
Bollywood Star Fashion Apps
This Bollywood Actress is Launching Her Own Lifestyle App
2
Casual Sportswear Collaborations
Chrissy Teigen & A.L.C Unveiled a Collection for Intermix
1
Celebrity-Endorsed AIDS Awareness PSAs
Charli XCX Stars in This New Kielh's Ad for amfAR
Related Ideas
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Youth-Focused Luxury Fashion Platforms
&Coach is a New Fashion Platform by Coach, Focused on Gen Z
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Movie Brand Snack Collaborations
Feastables Launched Its Super Mario Galaxy Movie Branded Candy
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Fashion-Focused Novelty Collectibles
KIMMON Collectibles Combine Style with Self-Expression
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Musician-Supported Cosmetic Brands
M•A•C Welcomes Chappell Roan as a Brand Ambassador
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
South Korean Luxury Skincare
THE WHOO Taps Nicky Hilton Rothschild as Brand Ambassador
Beauty Retailer IP Collabs
Olive Young Announced the Expansion of Character-Driven Products
Celebrity Coffee Machines
Ninja Launched Its David Beckham Limited-Edition Luxe Café Pro
Next-Level Corporate Wellness Partnerships
Wellhub and Cristiano Ronaldo's Erakulis App Partner
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Luxury Makeup Artist Partnerships
Charli XCX and YSL Beauty Partnered for a New Campaign
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
AI-Integrated Fragrance Campaigns
Leo Messi Debuts 'MESSI Platinum' in a Global Campaign
Portable Power Banks
SKYLRK Teased a Mobile Power Bank During Festival Season
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Lifestyle Icon-Backed Stores
Martha Stewart is Launching Stores Globally, Starting in Dubai
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Skincare-Inspired Tracksuits
NIVEA x Juicy Couture Merch is Only Available Via a Sweepstakes
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Football Collabs
PUMA and Salehe Bembury Unveiled Their TRVL WEAR collection for 11 Federations
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Collaborative Board Game-Inspired Streetwear
The Shoe Palace Collaborated with Monopoly
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Celeb-Approved Cologne Launches
PAPATUI Debuts the PAPATUI Luxury Cologne Collection
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Beauty Brand-Focused Film Collaborations
L'Oréal Paris Partners with the Devil Wears Prada 2
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Celebrity-Created Complexion Sticks
Olivia Jade Has Introduced o.piccola Bronze & Glow Balm
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Celebrity-Supported Luxury Fragrance Launches
Valentino Beauty Teases an Upcoming Fragrance Launch
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Hip Watchmaker Ambassador Partnerships
Hublot Taps Jung Kook as Its Global Brand Ambassador
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Empowering Celeb-Fronted Fragrance Campaigns
Armani Debuts Power of You with Kendall Jenner
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Sports-Inspired Streetwear
OVO x WWE Collab Capsule Introduces Co-Branded Apparel and Accessories
Football Anniversary Collection
Kith x Adidas Football x Lionel Messi Includes Jerseys & Tailoring
Celebrity Tech Retail Partnerships
Shaquille O'neal Joins the Innovation Retail Platform tm:rw
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Argentine Entrepreneur Brand Ambassadors
Anastasia Beverly Hills Partners with Antonela Roccuzzo
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Global Market Expansions
rhode Has Launched Direct-To-Consumer in Mexico and a European Rollout
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
AI-Generated Voice Marketplaces
ElevenLabs' Iconic Marketplace Supports Celebrity Audio Licensing
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Creator Reality Series
Bikini Island is Part Competition, Part Entrepreneurial Experiment
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Celebrity Game Crossovers
Kim Kardashian Fortnite Collab Adds a Playable Character and Cosmetics
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Character Sporty Collabs
Hello Kitty x Rams Introduces the Nfl’s First Sanrio Partnership
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
Beauty Professional Ambassadors
IMAGE Studios Launches Ambassador Program for Beauty Leaders
Softness-Inspired Branded Apparel Collections
King's Hawaiian Partners with Eli Manning
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Camo Sport Streetwear
The CR7 Life Collection Unites Football Culture with BAPE Streetwear
Curated Back-To-School Collections
The SHEIN x Milania Giudice Capsule Targets College Students
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Luxury Gaming Capsules
The Balenciaga x PUBG Collaboration Delivers Couture for Battlegrounds.
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
AI Celebrity Chats
Celebrity AI Lets Users Flirt, Chat, And Engage With Realistic AI Stars
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Co-Branded QSR Streetwear Lines
Jollibee and KATSEYE Release Co-Branded Apparel and a Contest
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Brazilian Culture Footwear Campaigns
Havaianas 'The Brazilian Flair' Stars Vinicius Junior
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries