Keeping up with the growing demand for matte lipsticks, Katy Perry teamed up with COVERGIRL to launch the Katy Kat Mattes collection. While Perry has been the face of the cosmetics brand for many years, now she is giving fans a new way to interact with the brand through her own line of lipsticks.
The Katy Kat Mattes collection is a line of color-rich lipsticks that leave a matte finish. Unlike other matte lipsticks, the COVERGIRL lippies come in stick form, making them quick and easy to apply. There are 11 wearable shades to choose from, each of which has a fun, feline-centric name such as Pink Paws, Catoure and Cosmo Kitty.
While the lipsticks will not be available in stores until May, fans can pre-order their favorite shades online from Walmart.
Image Credit: Katy Perry Instagram, CoverGirl Instagram
What's Driving This Trend
- Celebrity-branded Products
- Opportunity for other celebrities to collaborate with brands and create their own product lines.
- Matte Lipstick Trend
- Potential for other cosmetics companies to develop their own matte lipstick collections to meet the growing demand.
- Convenient Application
- Possibility for brands to explore stick-form products that offer quick and easy application, catering to consumers' desire for convenience.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunities for cosmetics brands to collaborate with celebrities and launch co-branded product lines.
- Retail
- Opportunity for retailers to explore pre-order options for products to increase customer engagement and anticipation.
- Fashion
- Possibility for fashion brands to expand their product offering by incorporating celebrity-branded makeup collections into their portfolios.
