Actress and social media mogul Shay Mitchell recently teamed up with fashion brand Quay Eyeware to create a line of celebrity sunglasses inspired by her vintage and eclectic fashion sense. The sunglasses opt for an antiquated cat eye style that is modernized through the use of gilded mirrored frames.
Mitchell has made her name both as an on-screen presence, but also as a fashion expert through her social media accounts such as Instagram where she posts daily outfits and makeup looks. The Shay Mitchell x Quay Eyeware line speaks to Mitchell's personal vintage fashion influences with a hip cat eye style and contemporary mirrored golden lenses coupled with a thick white frame. The glasses are ideal for warm weather as the white hue simultaneously accentuates tanned skin.
Key Themes Behind This Trend
- Celebrity Collaborations in Fashion
- Opportunity for other fashion brands to collaborate with celebrities and create unique product lines.
- Vintage-inspired Sunglasses
- Rising trend in fashion for sunglasses with a vintage aesthetic, offering opportunities for new designs and styles.
- Social Media Influencer Fashion Brands
- Growing market for fashion brands created by social media influencers, providing an avenue for disruptive innovation in the industry.
Where This Applies
- Fashion
- Fashion brands can explore collaborations with celebrities to create exclusive product lines and drive brand awareness.
- Eyewear
- Opportunity for eyewear manufacturers to incorporate vintage-inspired designs into their product offerings and cater to the rising demand.
- Social Media Marketing
- Enterprises can disrupt the fashion industry by leveraging social media influencers to create their own fashion brands and reach a wide audience.
