The new 'Kylie Jenner x Sinful' collection features matte polishes in a variety of fun, summer-appropriate shades. While this is not the reality star's first nail polish collection, the new range offers fans even more hues to choose from than before.
The new Kylie Jenner x Sinful collection is titled 'Trend Matters' and it consists of three different ranges: Pure Satin Mattes, Velvety Demi Mattes and Shimmer Mattes. Unlike her first nail polish collection, the new lacquers boast the same texture as Jenner's sold-out Kylie Lip Kits. With colors ranging from a pastel green called 'Kool as a Kukumber' to a bright coral called 'Holly-Wood' there is likely to be a shade for every occasion.
While fans may not be able to get their hands on one of the Kylie Lip Kits, they can experiment with the same matte texture on their nail thanks to the star's new polish collection.
Image Credit: Sinful Colors
What's Driving This Trend
- Matte Nail Polish Trends
- As the popularity of matte finishes continues to grow, there is an opportunity for other beauty brands to release similar matte nail polish collections.
- Celebrity-inspired Collections
- With the success of Kylie Jenner's nail polish collections, there is an opportunity for other celebrities to partner with beauty brands to release their own collections.
- Texture-matching Products
- As Kylie Jenner's nail polish collection offers the same texture as her popular lip kits, there is an opportunity for other beauty brands to release matching products for a cohesive makeup look.
Who This Affects Most
- Beauty
- With the success of Kylie Jenner's nail polish collections, there is an opportunity for other beauty brands to release similar matte collections and continue to innovate with new formulas and textures.
- Celebrity Endorsements
- As Kylie Jenner's partnership with Sinful Colors has shown success, there is an opportunity for other beauty brands to work with various celebrity influencers to release their own collections.
- Fashion
- As matte nail polish trends continue to grow, there is an opportunity for fashion brands to create cohesive looks and accessory lines that complement the popular texture.
