From Star Trek-themed cosmetics to celebrity-branded lipsticks, the May 2016 makeup trends reveal that pop culture remains a popular source of beauty inspiration. Not only are brands capitalizing on current content, but they are also borrowing from the past to create unexpected, nostalgia-inducing collections.
One of the brands best known for borrowing from pop culture is MAC Cosmetics. For instance, the brand recently announced the release of a cosmetics collection inspired by the upcoming Star Trek film. The brand has also looked to older sources of inspiration with a makeup line honoring the late singer Selena Quintanilla, as well as a collection based around the popular Troll Doll toys of the 90s.
Instead of simply borrowing from pop culture, many cosmetics companies are teaming up with celebrities themselves for one-of-a-kind collections. For example, Katy Perry teamed up with COVERGIRL to launch a line of lipsticks, MAC Cosmetics partnered with Brooke Candy for a second collection and Rihanna is set to collaborate with LVMH on a new beauty collection. On the other hand, some celebrities have found success in starting their own beauty brands, as is the case with Kylie Jenner.
Top 25 Makeup Ideas in May
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Colorful Skin Illuminators
Empowering Celebrity Lipsticks
Metallic Eyebrow Decals
Quirky Nail Polish Collections
Starry Face Stickers
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