'HydraForce' is a collection of hydrating skincare products from Lise Watier that are designed to assist in keeping skin looking radiant throughout the year. The range includes a protective gel, a creme, a lip balm, as well as a tinted veil that can be used as a light alternative to traditional makeup foundations.
One of the most potent ingredients that can be found in all of these skincare products is Gaspé algae, which has adapted over time to be able to survive in some of the harshest conditions. Because of this, the algae is able to pass on its protective properties when applied to the skin.
For those who are curious when it comes to their own hydration levels, the HydraForce app and hydration tool can be used to provide a reading on different areas of the skin.
What Makes This Trend Stand Out
- Hydrating Skincare Products
- Incorporating natural ingredients like Gaspé algae in skincare can help in creating year-round face protection.
- Tinted Veils
- Tinted veils can be used as a light alternative to traditional makeup foundations, creating ample opportunity for brands to innovate in this product category.
- Skincare Apps
- Skincare apps and tools can be leveraged to offer suggestions on areas of the skin that need hydration and provide personalized recommendations.
Sectors Adopting This
- Cosmetics
- Incorporating natural ingredients and hydrating properties into new products like tinted veils and lip balms can create opportunities for innovation in the cosmetics industry.
- Health and Wellness
- Skin hydration technology and apps can be used to create new products for health and wellness companies that provide personalized recommendations to help customers maintain healthy skin.
- Technology
- Innovative technology and tools that can measure hydration levels on different areas of the skin can be developed and sold to skincare companies and used in developing new products.
