These examples of branded crowd participation range from snack flavor contests to crowdsourced beauty ads. When it comes to tv commercials and print ads, standouts include a live-created beauty campaign for Rihanna's Fenty Beauty brand along with Visa India's #ReimagineIndia campaign. While singer Rihanna and beauty retailer Sephora created an ad campaign from images of fans at Fenty's Playground brand activation, Visa India's campaign targeted a Millennial audience and was created in collaboration with social media influencers.
When it comes to other unique marketing strategies, streaming service Netflix stands out. Its newest venture is a partnership with California-based interactive entertainment brand Los Gatos and hopes to offer more immersive forms of entertainment for its viewers -- from content that merges video game and television programming to series that let subscribers "choose their own adventure."
Other examples of branded crowd participation include eBay's 'The Art of Shopping' event which fused retail with brain signal readings for visitors, ultimately aiming to help consumers make better and more intuitive purchasing decisions.
35 Examples of Branded Crowd Participation
35
Body Positive Underwear Collections
FranciePants Aims to Empower Women With Its Collections
34
Kid-Curated Toy Collections
Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids
33
Youth Sneaker Design Contests
Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
32
Custom Luxury Driving Shoes
Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes
31
User-Generated Online Gaming Platforms
Roblox Can Be Accessed from a Large Number of Devices
30
Subconscious Shopping Experiences
The Art of Shopping Presented by eBay Measures Brain Signals
29
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
28
Collaborative Rapper Campaigns
Axe & SoundCloud Introduced Axe The Label to Help Emerging Artists
27
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
26
Viral Candy Launch Campaigns
'I < 3 Reese’s Day' Celebrates the Release of Reese's Outrageous Bars
25
Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
24
Crowdsourced Skincare Solutions
Johnson & Johnson's QuickFire Challenge Addresses Skin Health
23
Crowd-Sourced Collectible LEGO Toys
LEGO's Voltron: Legendary Defender Set Boasts 2,321 Pieces
22
Crowdsourced Inclusive Tights
Heist Studios Took on 'The Nude Project' to Collect Skin Tone Data
21
Crowdsourced Couch Designs
Floyd has Created a Couch Based on the Needs of Its Fans
20
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
19
Digital-First Makeup Campaigns
The Makeup Brand NYX Infuses Crowd Sourcing into its Campaigns
18
Drag Queen Chatbots
VH1's 'Sissy That Bot' Engages & Entertains RuPaul's Drag Race Fans
17
Choose-Your-Own-Adventure TV Shows
Netflix is Planning to Offer Deeper TV Immersion for Audiences
16
Visual Content-Discovering Platforms
Scopio Provides More Captivating User-Generated Images
15
Crowd-Sourced Cookie Contests
3 finalists have been selected for Oreo's #MyOreoCreation Contest
14
Social Media-Made Music Videos
Bacardi Will Be Crowd-Sourcing a Music Video on Instagram
13
Crowdsourced Shuttle Services
Chariot is Launching Its First-Ever Crowdsourced Route in NYC
12
Superbowl Car Contests
The Last Fan Standing Will Be a Grueling Contest Run by Mercedes-Benz
11
Animated Movie Sing-Alongs
The Moana Sing-Along Version Will Launch in Theaters Nation-Wide
10
Mystery Candy Bar Contests
Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor
9
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
8
Crowdsourced Social Media Campaigns
#ReimagineIndia is a Campaign from Visa India
7
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
6
Crowdsourced Olympic Art Campaigns
Coke and Adobe are Searching for Art for the Special Olympics
5
Fan-Demanded Sodas
Mountain Dew Baja Blast is Back Thanks to the #BringBajaBlastBack Campaign
4
Sports Fan Cryptocurrencies
Havas Blockchain Launched a Cryptocurrency-Based Fan Loyalty Program
3
Fiery Limited-Edition Pretzels
The Auntie Anne's Sriracha Pretzel was Voted the 2017 Fan Favorite
2
Branded Donut Fan Competitions
Entenmann’s is Crowning a Chief Donut Officer on National Donut Day
1
Peer-to-Peer Music Libraries
'Thematic' Lets Creators Use Great Music for Free
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Y2K Shopping Campaigns
Klarna's That's Smoooth Campaign Stars Paris Hilton
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic