As immersive brand pop-ups increase in frequency and size, new takes on classic event concepts are emerging to the delight of consumers. From tranquil gin pop-ups in botanic gardens to customer appreciation yoga events in-store, brands are targeting overworked, busy consumers by providing them with unexpected moments of delight.
Often popping up in places where consumers would find themselves during their daily routine, these brand activations serve as a great opportunity for product education and face-to-face interaction with individuals.
A great example of this is the relaxation-focused station Zappos hosted recently at Wanderlust Festival. The yoga-themed 'Escape' booth provided a space to practice yoga, get their hair done, visit the apothecary bar or rejuvenate while enjoying some healthy juice.
23 Relaxing Brand Pop-Ups
From Rejuvenating Festival Stations to Enchanting Garden Pop-Ups:
Rebecca Byers — Jan 20, 2016 — Marketing
23
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
22
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
21
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
20
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
19
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
18
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
17
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
16
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
15
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
14
Boozy Bath Pop-Ups
This Pop-Up Event by 'Bathstore' Brings Champagne Bubble Baths to Consumers
13
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
12
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
11
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
10
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
9
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
8
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
7
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
6
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
5
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
4
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
3
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
2
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
1
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
Related Ideas
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Pop-Up Flower Shops
This Artist Created a Conceptual Store Filled with Gorgeous Floral Displays
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
Kinetic Art Exhibitions
'ADA' is an Interactive Sculpture That Lets Visitors Create Art
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Pop-Up Makeup Boutiques
H&M's Temporary Beauty Space Celebrates Its New Makeup Line
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
Lavish Pop-Up Boutiques
Chanel Opens a New Temporary Store in Rome
Toy-Made Christmas Trees
Disney's Toy Christmas Tree is Made from 2,000 Stuffed Animals
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
Cyclist Yoga Classes
Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
Carbonated Cocktail Bars
This Year's London Cocktail Week Shares SodaStream & Mr Lyan's Drinks
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Boozy Bath Pop-Ups
This Pop-Up Event by 'Bathstore' Brings Champagne Bubble Baths to Consumers
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
Rooftop Restaurant Pop-Ups
The Forest on the Roof is a Dining Experience Atop of Selfridges
Hyper-Relevant Pop-Up Bars
PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
Upcycled Yoga Attire
This Line of Chic Athletic Gear Called 'Stelari' Uses Recycled Materials
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
Soothing Sleep Headphones
This Audio-Playing Eye Mask Blocks Out Noise and Light
Mindful Lifestyle Subscriptions
Yogi Surprise's Monthly Gift Boxes Support the Yoga Lifestyle
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
Luxurious Tasting Rooms
This Portland Distillery Opened a Stylish Tasting Room for Premium Spirits
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
Nose-Ingested Alcohol Clouds
This Bar Combines Meteorology and Mixology for a Boozy Adventure
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Inflatable Yoga Studios
Hot Pod Yoga Supplies a Heated Pop-Up Yoga Station
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
Quirky Traveling Bars
Little Nan's Cocktail Den is an Ever-Changing Pop-Up Bar
Meditation-Enhancing Headbands
The Muse Headband Works to Train and Relax One's Brain
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
Brand-Centric Pop-Ups
The COS Clothing Store Pop-Up Location Reflects the Brand's Minimalism
Potato Chip Tannenbaums
Pringles Created a Food Christmas Tree from Festively Colored Cans
Yoga Jewelry Subscriptions
Yogi Surprise's Boxes Contain Handmade Accessories and Treasures
Peachy Pop-Up Interiors
This Retail Interior Matches the Clothing's Distinct Color Palette
Fashionable Space Suits
The Mars Odyssey Space Suit is What You Need for a Chic Space Adventure
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Anti-Black Friday Campaigns
These Retailers are Celebrating an Alternative Shopping Holiday
Store-Unwrapping Stunts
This Pret A Manger Stunt Generated Publicity for Christmas Sandwich Range
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
Orchestral Yoga Classes
'Moga' is a New Yoga Concept That Pairs Practice with a Live Orchestra
Scented Film Screenings
Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory
Lunar Christmas Lookouts
This Moon-Gazing Station Ties in with John Lewis' Christmas Advert
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
Mobile Pop-Up Shops
Jana Pijak Counts Down Her Favorite Examples of Mobile Retail Innovation
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Pianist Yoga Classes
Schott's Yoga for Musicians Classes Help Pianists Perform Better
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
Pet-Practicing Yoga Guides
The 'Doga' Infographic Outlines Playful Poses for Dogs and Owners
Livestreamed Basketball Games
NextVR is Streaming the First NBA Game Of the Season
Food-Enhancing Visuals
Get a Taste for Stella Artois' Sensorium, an Innovative Dining Event
Social Yoga Retreats
This Instagram Yoga Getaway Celebrates Social Media and Spirituality
Emoji Drink-Ordering Apps
This Pop-Up Bar Offers Guests the Option to Order Via Emoji
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
Festive Breakfast Pastries
These Limited-Edition Toaster Pastries Feature Tasty Holiday Flavors
Child-Friendly Fitness Games
The Flip2BFit Children's Board Game Encourages Kids to Be Active
Problem-Solving Holiday Campaigns
eBay's Gift Concierge Responds to Holiday Troubles on Twitter
Nighttime Yoga Initiatives
Detroit Hosts Classes to Practice Yoga with the Moon Using Batons
Recipe-Laden Auto Campaigns
'Taste of Kia' Aims to Position the Brand Alongside Delicious Food
Multi-Sensory Art Museums
The Tate Sensorium Invites Guests to Experience Art in a New Way