After the doldrums that are the sports world in July, the August 2017 sports trends show that sports are heading back towards excitement. Baseball is past the all star break, and teams are gearing up for the playoffs by acquiring impact players at the trade deadline. The NFL has begun its training camps, and plenty of one-off events are set to take place as well.
One of the most hyped sporting events of the year is set for August: the Mayweather vs. McGregor fight. Though McGregor is almost certain to lose in a boring bout, it hasn't stopped the world from taking notice and making both pugilist and fighter rich beyond the imaginings of any human. The August 2017 sports trends reflect that public interest, with boxing gear for consumers like the Hysko wearable sparring sensor making the list.
Top 55 Sports Trends in August
55
Motorized Levitating Surfboards
This Floating Surfboard Effortlessly Hovers Above the Water
54
Injury-Preventing Sports Wearables
The 'KeenBrace' Enhances Training and Workouts
53
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
52
Infused Glass Surfboards
'Varial Infused Glass' Makes for Lighter, Stronger Surfboards
51
Chic UV Protection Activewear
The SPIRITUS Activewear Clothes Have Permanent Odor Protection
50
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
49
Sports Team-Inspired Sneakers
The Nike Air Presto Dolphins Reflect the Miami Dolphins' Team Colors
48
Intelligent Golf Training Equipment
The Tyche T1 Golf Training Tool Alternates Between Lessons
47
Foldable Pull-Up Bars
The FLEXR Lets You Workout Virtually Anywhere
46
Community-Uniting Yoga Events
The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
45
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
44
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
43
Kid-Friendly Obstacle Courses
The 'Mud Mania' Obstacle Course Lets Kids Get a Bit Dirty
42
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
41
Free-Standing Bike Storage
This Indoor Bicycle Storage Can Hold a Bike and Its Accessories
40
Accessorized Cycling Helmets
The 'Villager Helmet' Comes with Three Changeable Visor Options
39
Architectural Cycling Gear
Norman Foster Joined Forces with Rapha for a New Line of Sportswear
38
DNA-Based Weight Loss Plans
'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
37
Tough Climbing Backpacks
Mountain Hardwear's Multi-Pitch Bags are for Rock Climbers
36
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
35
Dual-Purposed Bike Locks
The Translok is a Solution to Two Common Cycling Problems
34
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
33
Sustainable Stand-Up Paddle Boards
This 'Surftech' Paddle Board Uses Eco-Friendy 'BLOOM' Foam
32
Rampant Lioness Logos
The National Dutch Women's Soccer Team Recently Received a Logo Redesign
31
Arcade-Inspired Golf Games
The 'PuttSkee' Skee Ball Golf Game Can be Played Anywhere You Want
30
Protective Communication Helmets
The 'Triumph' Helmet Incorporates a Two-Way Radio into the Design
29
Water Sports Walkie-Talkies
The SeaTalkie Can Keep You Safe and Connected Even in the Water
28
Cold Brew Coffee Shots
Bizzy Coffee Shots Deliver a Burst of Energy Without the Addititves
27
Basketball Training Nets
The Dr. Dish iC3 Basketball Shot Trainer Helps Improve Your Game
26
Aquatic Board Carriers
The 'Shore Ride' Board Carrier Can be Pulled or Attached to Your Bike
25
Eco Sports Team Diapers
The Honest Company MLB Team Diapers Celebrate America's Favorite Pastime
24
In-Bar Ice Baths
Amstel's 'Cold Tub Pub' Will Refresh Cyclists After the Prudential Ride London
23
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
22
Senior Endorsement Deals
For Miracle Whip's 84th Birthday, It Endorsed a Senior's Basketball Team
21
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
20
Record-Breaking Helmet Designs
Team GB's Rio 2016 Helmet is the World's Fastest Cycling Helmet
19
Shareable Olympic Medals
The Paris 2024 Olympic Medals were Designed by Philippe Starck
18
Glass Pool Tables
This 'X1 Everest' Pool Table Features a Special Coating That Mimics Fabric
17
Caryall Water Bottles
'Sweat Rush' is the a Water Bottle That Carries Your Essentials
16
Open-Source Sport Robots
The 'BADDY' Badminton Robot is Suitable for Players of All Skill Levels
15
Folding Children's Helmets
Closca's Collapsible Helmet for Kids Comes with Decorative Stickers
14
Strong Sparring Sensors
Hysko is a Wearable Punch Tracker for Training Pugilists
13
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
12
Warm Lightweight Sleeping Bags
Mountain Hardwear's Ghost Whisperer Bag is Inspired by a Jacket
11
Inflatable Training Slopes
The Progression Airbag Mimics a Slope to Help Athletes Train in Summer
10
Modular Dart Defense Systems
'Blaster Boards' Click Together to Make a Custom Nerf War Bunker
9
Laser-Engraved Bicycle Toolkits
'ToolB' Makes Trail-Side Repairs Quickly, Easily and in Style
8
Extreme Sports Drones
The Airdog 2 is Designed for Photographing and Filming Extreme Sports
7
Individuality-Focused Sportswear Campaigns
This New Under Armour Campaign Was Dubbed 'Unlike Any'
6
Tech-Infused Hula Hoops
The VHOOP Fitness Device is an App-Enabled Hula Hoop
5
Marshmallow-Flavored Energy Gels
GU Energy Labs' Newest Product Boasts a Toasted Marshmallow Taste
4
Urban eSports Leagues
Overwatch League Will be a City-Based Professional eSports League
3
Smart Baseball Swing Sensors
'Blast Baseball' Gives Players and Coaches Advanced Swing Metrics
2
Pro Sports Rewards Apps
'My One Buffalo' Gives Sabres and Bills Fans Integrated Features
1
Biometric Stadium Security Systems
StadiumGuard Uses Vein Scanners to Prevent Rowdy Crowds
Related Ideas
Sport-Detailed Monogram Wallets
Louis Vuitton Presentsa New Golf-Themed Wallet Collection
Tennis-Themed Activations
The LALO Clubhouse Serves Up Tennis and Tequila at Thompson Central Park
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Anime-Inspired Sports Collaborations
Los Angeles Lakers Introduce a One Piece Collaboration
Motorsport-Style Joint Apparel
Carnival x Toyota Gazoo Racing Injects Racing into Its Streetwear
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Sportswear Retailer Partnerships
Target and Champion Announced a Multi-Year Partnership
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
creator-led football competitions
Adidas expands partnership with kings league through 2028
Inclusive MOBA Tournament Series
The Equal Esports Cup Returns for a League of Legends Event
Exclusive Tennis Championship Experiences
American Express is Treating Cardholders & Tennis Fans
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Heritage Countryside Sportswear
PAL Sporting Goods FW25 Honors British Sporting Through Modernity
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Artist-Collaborated Sporty Apparel
MLB and Takashi Murakami Join on the Tokyo Series Capsule
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Soccer-Focused Tech Campaigns
Hisense Has Launched Its Own the Moment Campaign for FIFA 2025
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Athlete Sports Heritage Capsules
Siegelman Stable X New York Yankees Collaborates with Aaron Judge
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Appliance Brand-Supported Tennis Events
Haier Continues Its Support for the 2026 Australian Open
Multi-Brand Apparel Lines
Target Taps Champion for an Expansive Apparel and Accessories Collection
Collaborative Racing Headwear Ranges
New Era and 24 Hours of Le Mans Partnered for New Hats
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
AI Sports Writers
AI Sports Writer Generates Engaging Match Articles From Data
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Collectible Sports Canvases
UFC Collectibles Offers Limited-Edition, Hand-Cut Canvases
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Baseball Player-Focused Athletic Partnerships
BRUCE BOLT Joins Forces with Fernando Tatis Jr.
Affordability-Focused Sports Partnerships
USA Triathlon & Buycycle Make the Sport More Accessible
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Energetic Gel Drink Events
Chargel Announced its 'June Athletic Race Station Lineup'
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection
Fantasy Sports Searches
GiddyUp Sports Simplifies Fantasy Sports with Fast, Easy Searching