After the doldrums that are the sports world in July, the August 2017 sports trends show that sports are heading back towards excitement. Baseball is past the all star break, and teams are gearing up for the playoffs by acquiring impact players at the trade deadline. The NFL has begun its training camps, and plenty of one-off events are set to take place as well.
One of the most hyped sporting events of the year is set for August: the Mayweather vs. McGregor fight. Though McGregor is almost certain to lose in a boring bout, it hasn't stopped the world from taking notice and making both pugilist and fighter rich beyond the imaginings of any human. The August 2017 sports trends reflect that public interest, with boxing gear for consumers like the Hysko wearable sparring sensor making the list.
Top 55 Sports Trends in August
55
Motorized Levitating Surfboards
This Floating Surfboard Effortlessly Hovers Above the Water
54
Injury-Preventing Sports Wearables
The 'KeenBrace' Enhances Training and Workouts
53
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
52
Infused Glass Surfboards
'Varial Infused Glass' Makes for Lighter, Stronger Surfboards
51
Chic UV Protection Activewear
The SPIRITUS Activewear Clothes Have Permanent Odor Protection
50
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
49
Sports Team-Inspired Sneakers
The Nike Air Presto Dolphins Reflect the Miami Dolphins' Team Colors
48
Intelligent Golf Training Equipment
The Tyche T1 Golf Training Tool Alternates Between Lessons
47
Foldable Pull-Up Bars
The FLEXR Lets You Workout Virtually Anywhere
46
Community-Uniting Yoga Events
The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
45
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
44
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
43
Kid-Friendly Obstacle Courses
The 'Mud Mania' Obstacle Course Lets Kids Get a Bit Dirty
42
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
41
Free-Standing Bike Storage
This Indoor Bicycle Storage Can Hold a Bike and Its Accessories
40
Accessorized Cycling Helmets
The 'Villager Helmet' Comes with Three Changeable Visor Options
39
Architectural Cycling Gear
Norman Foster Joined Forces with Rapha for a New Line of Sportswear
38
DNA-Based Weight Loss Plans
'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
37
Tough Climbing Backpacks
Mountain Hardwear's Multi-Pitch Bags are for Rock Climbers
36
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
35
Dual-Purposed Bike Locks
The Translok is a Solution to Two Common Cycling Problems
34
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
33
Sustainable Stand-Up Paddle Boards
This 'Surftech' Paddle Board Uses Eco-Friendy 'BLOOM' Foam
32
Rampant Lioness Logos
The National Dutch Women's Soccer Team Recently Received a Logo Redesign
31
Arcade-Inspired Golf Games
The 'PuttSkee' Skee Ball Golf Game Can be Played Anywhere You Want
30
Protective Communication Helmets
The 'Triumph' Helmet Incorporates a Two-Way Radio into the Design
29
Water Sports Walkie-Talkies
The SeaTalkie Can Keep You Safe and Connected Even in the Water
28
Cold Brew Coffee Shots
Bizzy Coffee Shots Deliver a Burst of Energy Without the Addititves
27
Basketball Training Nets
The Dr. Dish iC3 Basketball Shot Trainer Helps Improve Your Game
26
Aquatic Board Carriers
The 'Shore Ride' Board Carrier Can be Pulled or Attached to Your Bike
25
Eco Sports Team Diapers
The Honest Company MLB Team Diapers Celebrate America's Favorite Pastime
24
In-Bar Ice Baths
Amstel's 'Cold Tub Pub' Will Refresh Cyclists After the Prudential Ride London
23
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
22
Senior Endorsement Deals
For Miracle Whip's 84th Birthday, It Endorsed a Senior's Basketball Team
21
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
20
Record-Breaking Helmet Designs
Team GB's Rio 2016 Helmet is the World's Fastest Cycling Helmet
19
Shareable Olympic Medals
The Paris 2024 Olympic Medals were Designed by Philippe Starck
18
Glass Pool Tables
This 'X1 Everest' Pool Table Features a Special Coating That Mimics Fabric
17
Caryall Water Bottles
'Sweat Rush' is the a Water Bottle That Carries Your Essentials
16
Open-Source Sport Robots
The 'BADDY' Badminton Robot is Suitable for Players of All Skill Levels
15
Folding Children's Helmets
Closca's Collapsible Helmet for Kids Comes with Decorative Stickers
14
Strong Sparring Sensors
Hysko is a Wearable Punch Tracker for Training Pugilists
13
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
12
Warm Lightweight Sleeping Bags
Mountain Hardwear's Ghost Whisperer Bag is Inspired by a Jacket
11
Inflatable Training Slopes
The Progression Airbag Mimics a Slope to Help Athletes Train in Summer
10
Modular Dart Defense Systems
'Blaster Boards' Click Together to Make a Custom Nerf War Bunker
9
Laser-Engraved Bicycle Toolkits
'ToolB' Makes Trail-Side Repairs Quickly, Easily and in Style
8
Extreme Sports Drones
The Airdog 2 is Designed for Photographing and Filming Extreme Sports
7
Individuality-Focused Sportswear Campaigns
This New Under Armour Campaign Was Dubbed 'Unlike Any'
6
Tech-Infused Hula Hoops
The VHOOP Fitness Device is an App-Enabled Hula Hoop
5
Marshmallow-Flavored Energy Gels
GU Energy Labs' Newest Product Boasts a Toasted Marshmallow Taste
4
Urban eSports Leagues
Overwatch League Will be a City-Based Professional eSports League
3
Smart Baseball Swing Sensors
'Blast Baseball' Gives Players and Coaches Advanced Swing Metrics
2
Pro Sports Rewards Apps
'My One Buffalo' Gives Sabres and Bills Fans Integrated Features
1
Biometric Stadium Security Systems
StadiumGuard Uses Vein Scanners to Prevent Rowdy Crowds
Related Ideas
Tennis-Themed Activations
The LALO Clubhouse Serves Up Tennis and Tequila at Thompson Central Park
Motorsport-Style Joint Apparel
Carnival x Toyota Gazoo Racing Injects Racing into Its Streetwear
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
UFC Athlete Brand Ambassador Deals
Total Wireless Named Justin Gaethje as Its UFC Brand Ambassador
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
FIFA Collectibles Licensing Deals
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Soccer-Inspired Watch Collections
AXIA Time Debuts FIFA World Cup 2026 Official Licensed Watches
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Fitted Cap Capsule
New Era 59FIFTY Day Yankees Set with Spike Lee Introduces Exclusive Colorways
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
creator-led football competitions
Adidas expands partnership with kings league through 2028
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Heritage Countryside Sportswear
PAL Sporting Goods FW25 Honors British Sporting Through Modernity
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
MMA Fighter Brand Sponsorships
Kalshi Has Sponsored Nate Diaz for His MMA Fight at the Intuit Dome
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Athlete Sports Heritage Capsules
Siegelman Stable X New York Yankees Collaborates with Aaron Judge
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Appliance Brand-Supported Tennis Events
Haier Continues Its Support for the 2026 Australian Open
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Sports Venue Sponsorships
Kalshi Has Landed a Partnership with Madison Square Garden
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Grocer Jersey Exchange Initiatives
The ASDA Football Shirt Exchange Sports Fair Weather Fans
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Baseball Player-Focused Athletic Partnerships
BRUCE BOLT Joins Forces with Fernando Tatis Jr.
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub