After the doldrums that are the sports world in July, the August 2017 sports trends show that sports are heading back towards excitement. Baseball is past the all star break, and teams are gearing up for the playoffs by acquiring impact players at the trade deadline. The NFL has begun its training camps, and plenty of one-off events are set to take place as well.
One of the most hyped sporting events of the year is set for August: the Mayweather vs. McGregor fight. Though McGregor is almost certain to lose in a boring bout, it hasn't stopped the world from taking notice and making both pugilist and fighter rich beyond the imaginings of any human. The August 2017 sports trends reflect that public interest, with boxing gear for consumers like the Hysko wearable sparring sensor making the list.
Top 55 Sports Trends in August
55
Motorized Levitating Surfboards
This Floating Surfboard Effortlessly Hovers Above the Water
54
Injury-Preventing Sports Wearables
The 'KeenBrace' Enhances Training and Workouts
53
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
52
Infused Glass Surfboards
'Varial Infused Glass' Makes for Lighter, Stronger Surfboards
51
Chic UV Protection Activewear
The SPIRITUS Activewear Clothes Have Permanent Odor Protection
50
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
49
Sports Team-Inspired Sneakers
The Nike Air Presto Dolphins Reflect the Miami Dolphins' Team Colors
48
Intelligent Golf Training Equipment
The Tyche T1 Golf Training Tool Alternates Between Lessons
47
Foldable Pull-Up Bars
The FLEXR Lets You Workout Virtually Anywhere
46
Community-Uniting Yoga Events
The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
45
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
44
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
43
Kid-Friendly Obstacle Courses
The 'Mud Mania' Obstacle Course Lets Kids Get a Bit Dirty
42
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
41
Free-Standing Bike Storage
This Indoor Bicycle Storage Can Hold a Bike and Its Accessories
40
Accessorized Cycling Helmets
The 'Villager Helmet' Comes with Three Changeable Visor Options
39
Architectural Cycling Gear
Norman Foster Joined Forces with Rapha for a New Line of Sportswear
38
DNA-Based Weight Loss Plans
'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
37
Tough Climbing Backpacks
Mountain Hardwear's Multi-Pitch Bags are for Rock Climbers
36
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
35
Dual-Purposed Bike Locks
The Translok is a Solution to Two Common Cycling Problems
34
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
33
Sustainable Stand-Up Paddle Boards
This 'Surftech' Paddle Board Uses Eco-Friendy 'BLOOM' Foam
32
Rampant Lioness Logos
The National Dutch Women's Soccer Team Recently Received a Logo Redesign
31
Arcade-Inspired Golf Games
The 'PuttSkee' Skee Ball Golf Game Can be Played Anywhere You Want
30
Protective Communication Helmets
The 'Triumph' Helmet Incorporates a Two-Way Radio into the Design
29
Water Sports Walkie-Talkies
The SeaTalkie Can Keep You Safe and Connected Even in the Water
28
Cold Brew Coffee Shots
Bizzy Coffee Shots Deliver a Burst of Energy Without the Addititves
27
Basketball Training Nets
The Dr. Dish iC3 Basketball Shot Trainer Helps Improve Your Game
26
Aquatic Board Carriers
The 'Shore Ride' Board Carrier Can be Pulled or Attached to Your Bike
25
Eco Sports Team Diapers
The Honest Company MLB Team Diapers Celebrate America's Favorite Pastime
24
In-Bar Ice Baths
Amstel's 'Cold Tub Pub' Will Refresh Cyclists After the Prudential Ride London
23
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
22
Senior Endorsement Deals
For Miracle Whip's 84th Birthday, It Endorsed a Senior's Basketball Team
21
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
20
Record-Breaking Helmet Designs
Team GB's Rio 2016 Helmet is the World's Fastest Cycling Helmet
19
Shareable Olympic Medals
The Paris 2024 Olympic Medals were Designed by Philippe Starck
18
Glass Pool Tables
This 'X1 Everest' Pool Table Features a Special Coating That Mimics Fabric
17
Caryall Water Bottles
'Sweat Rush' is the a Water Bottle That Carries Your Essentials
16
Open-Source Sport Robots
The 'BADDY' Badminton Robot is Suitable for Players of All Skill Levels
15
Folding Children's Helmets
Closca's Collapsible Helmet for Kids Comes with Decorative Stickers
14
Strong Sparring Sensors
Hysko is a Wearable Punch Tracker for Training Pugilists
13
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
12
Warm Lightweight Sleeping Bags
Mountain Hardwear's Ghost Whisperer Bag is Inspired by a Jacket
11
Inflatable Training Slopes
The Progression Airbag Mimics a Slope to Help Athletes Train in Summer
10
Modular Dart Defense Systems
'Blaster Boards' Click Together to Make a Custom Nerf War Bunker
9
Laser-Engraved Bicycle Toolkits
'ToolB' Makes Trail-Side Repairs Quickly, Easily and in Style
8
Extreme Sports Drones
The Airdog 2 is Designed for Photographing and Filming Extreme Sports
7
Individuality-Focused Sportswear Campaigns
This New Under Armour Campaign Was Dubbed 'Unlike Any'
6
Tech-Infused Hula Hoops
The VHOOP Fitness Device is an App-Enabled Hula Hoop
5
Marshmallow-Flavored Energy Gels
GU Energy Labs' Newest Product Boasts a Toasted Marshmallow Taste
4
Urban eSports Leagues
Overwatch League Will be a City-Based Professional eSports League
3
Smart Baseball Swing Sensors
'Blast Baseball' Gives Players and Coaches Advanced Swing Metrics
2
Pro Sports Rewards Apps
'My One Buffalo' Gives Sabres and Bills Fans Integrated Features
1
Biometric Stadium Security Systems
StadiumGuard Uses Vein Scanners to Prevent Rowdy Crowds
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Graphic Soccer Fashion Lines
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Sporty Fashion Spring Campaigns
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Collaborative Sports Club Fashion
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Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Luxe Baseball Fashion Collections
Gucci and Major League Baseball Launch a Summer Capsule
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Mysterious Sports Drink Flavors
The Gatorade Mystery Flavor is the First of its Kind
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
NBA-Themed Sunglasses Collections
AKILA Eyewear Unveils Its Basketball-Inspired Eyewear Range
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Tennis-Inspired Sportswear Lines
Sergio Tacchini's Spring/Summer 2023 Line is Sporty and Elegant
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Heritage Sporty Luxe Streetwear
Canada Goose and UNION LA Drop the NBA All-Star Capsule Collection
Nostalgic Baseball Hats
Mitchell & Ness Rounds Out MLB Product Assortment
Otherworldly Sports Stadium Designs
MAD Architects Design a Striking Stadium in Quzhou, China
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Women-Centric Boxing Gear
Tussle Gear Boasts a Range of High-Quality Boxing Gear
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Data-Driven Esports Partnerships
Electronic Arts Teams Up with Stats Perform Ahead of FC24
Retro Football-Inspired Capsules
adidas Presents the World Cup Collection Celebrating Football
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Motorsports-Inspired Fall Fashion
Sage Nation Introduces a New Collection for FW24
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Holiday-Ready Winter Sports Fashion
Uniform Experiment and fragment design Boasts a Holiday Line
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Cycle-Ready Graphic Apparel
NOAH Presents the New Nostalgic Champion Stripe Collection
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Vibrant Seasonal Football Jerseys
adidas and Arsenal Football Club Launch its New Jersey
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Football Fan Smartwatches
The Hublot Big Bang e FIFA World Cup Qatar 2022 is Celebratory
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Sports Medal-Protecting Opulent Trunks
LVMH and Louis Vuitton Presents the Medals Trunk for Paris
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Esports Basketball Events
ESL FACEIT Group and FIBA Launch the NBA 2K23 eFIBA Esports Tournament
Esports Championship Events
The European Games Esports Championships Announces its Game Titles
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Science Fiction Sports Equipment
The SPALDING x Stranger Things Basketballs are Limited-Edition
Game Creature-Themed Apparel
The Pokémon Company Unveils a New Apparel Collection in the UK and US
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Football Team-Themed Tonal Sneakers
Nike Launches a Miami Hurricane Tonal Air Huarache
MENA-Based Esports Events
Saudi Arabia is Expected to Host the World Esports Championship
Festivity-Prepared Vibrant Jerseys
Corteiz Unveils a New Football Jersey Ahead Notting Hill Carni
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Retro-Inspired Boxing Gear
The Modest Vintage Player Offers Gear with a Vintage Aesthetic
Cooling Hand-Made Scarves
Coors Light Creates Soccer Scarf to Keep Heated Fans Chill
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Follow-Up Golf Game Launches
Sports Story Recently Launched on Nintendo Switch Platforms
Esports Championship Tournaments
OpTic Gaming and Spacestation Gaming Confirm Two Halo Tournaments
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Football Player-Joint Eyewear
Kylian Mbappé Joins Oakley on a New Collaborative Capsule
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
German Sports Channels
wedotv Debuts a FAST Sports Channel Covering Horse Racing and Sports Events
Social-Platform Live Sport Features
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Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign