In due time, eSports will be as popular as good old-fashioned athletics, and the Overwatch League is hoping to be one of the early recipients of that popularity. The professional eSports league is the first in the world to be structured like the major sports leagues around the world, with owners and general managers running teams out of cities rather than privately.
The Overwatch League is set to debut in 2017, and there are already confirmed teams in Boston, New York, San Francisco, Los Angeles, the Miami-Orlando area, Shanghai, and Seoul. Naturally, the competitions will be on Overwatch, the relatively new but incredibly popular first-person shooter game from Blizzard.
In a promotional hype video for the league, Serena Williams makes a cameo as a fan of the fictional pro gamer protagonist, showing Overwatch League's desire to be a broadly watched pop culture item.