‘Overwatch 2’ has been in development for a long time, and as of yesterday’s open beta release, the sequel to the already-successful FPS title has broken its previous viewership record for the game’s Twitch category. Notable streamers that broadcasted the game’s launch included xQc, Lirik, and Myth.
The long-awaited sequel to ‘Overwatch’ brings a new hero named Sojourn, updates on the current roster of heroes, a new ‘Push’ game mode, and a rework of the traditional five vs. five structure. But how do you gain access?
The ‘Overwatch 2’ open beta is only available to PC players who gain access to a beta key; you would need to watch a partnered Twitch streamer on April 26th and receive a “drop.” Blizzard Entertainment has plans to expand the ‘Overwatch 2’ beta to console players in the future.
Image Credit: Blizzard Entertainment
Why This Trend Is Growing
- Esports Tournaments
- Opportunities for hosting or sponsoring tournaments for popular game franchises like 'Overwatch'.
- Live Streaming
- Opportunities for partnering with popular streamers as a means to reach the gaming community and influencers.
- Cross-media Promotion
- Opportunities for video game studios to collaborate with entertainment brands (ex. movie studios) and integrate related products in their games.
Industries Being Reshaped
- Video Games
- Continued innovation is required to keep up with the changing tastes of the gaming community.
- Streaming
- As more people turn to streaming platforms like Twitch, content and advertising opportunities related to gaming can become more prevalent.
- Entertainment
- Opportunities exist for entertainment brands to collaborate and integrate with the gaming industry, given its increasing prominence and influence.
