Critters have a way of adding a personable and charming touch aesthetically, which is likely why animal packaging design is such an influential aspect in the branding world.
From wines to products actually targeted toward pet owners, animals seem to symbolize a number of things, and can be designed to suit a variety of moods. For children's products, animals take on a more whimsical form, creating an intriguing and familiar aesthetic sure to appeal to parents. For more upscale products, animals are seen being depicted in a more sophisticated and abstract way, adding elegance to quality products.
Animal packaging design is an increasingly popular aesthetic, and adds a splash of personality to otherwise boring packaging.
34 Examples of Animal Packaging Design
34
Antique Entomology Branding
3 Pairs Packaging Channels Insect-Collecting Nostalgia
33
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
32
Nutritional Dog Treat Branding
NuBone Packaging Creates a Visual Link Between Bone and Ingredients
31
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
30
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
29
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
28
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
27
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
26
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
25
Splattered Bovine Branding
Spotted Cow Packaging Features Spilled Liquid for a Sweet Logo
24
Self-Contained Egg Cookers
Gogol Mogol Lets You Instantly Create Hard Boiled Huevos
23
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
22
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
21
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
20
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
19
Alchemic Alcohol Branding
Hypnos Wine Packaging Embodies the History Behind this Italian Drink
18
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
17
Peacocking Beverage Branding
Bellacock Cocktail Packaging Entices with a Coat of Vivid Color
16
Luxurious Pooch Products
'The Dapper Dog' is a Pet Grooming Collection for Spoiled Pups
15
Banana Puree Jams
'OOH OOH AH AH Banana Jams' are Gooey Great Spreads
14
Baked-View Branding
Kefalonia Fish Packaging Serves Up a Sneak Peek of Your Cooked Cod
13
Recycled Chair Leg Sculptures
Lars Beller Fjetland Crafts Birds Using Old Furniture Parts
12
Cute Critter Branding
Method Hand Wash Packaging Asserts its Adoration for Animals
11
Food-Infused Fish Branding
Cicero Sardines Packaging Suggests the Sea of Flavors Within
10
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
9
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
8
Animalistic Tea Branding
Dianelle Kroll Designs Packaging Drawing from Chinese and Polish Culture
7
Wind-Blown Animal Labels
Carhatt Vineyards Sports Packaging Design Inspired by Weathervanes
6
Insect-Inspired Fragrances
The Marc Jacobs 'Dot' Perfume is Endearing
5
Flying Animal Packaging
Bara Goat Dairy Products Are Swathed in a Serene Wrapper
4
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
3
Egg-Shaped Beverage Bottles
Mara Rodriguez Creates Outdoorsy Packaging for 'Deer You' Juices
2
Branded Festive Primates
The A Bathing Ape BABY MILO 2012 Christmas Toy is Cute
1
Clumsy Animal Branding
Pekabesko Pate Packaging Features Cartoon Creatures in Dangerous Situations
Related Ideas
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Sustainable Lightweight Cat Toys
A Team of Designers Create the Pet-Friendly Cat Box
Wooden Minimal Nesting Boxes
Ucci Unveils its Latest Nesting Boxes Just in Time for Spring
Curvaceous Animalistic Coffee Tables
The 'Bookpet' Coffee Table by Deniz Aktay Has Character
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Dual-Purpose Pet Carriers
The Conceptual 'Burrow' Pet Carrier by Olga Orel Also Works as a Bed
Beverage-Inspired Charms
Catbird x Sofia Wines Collaborated on Two Fun Everyday Accessories
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Cat-Themed Vday Series
Fancy Feast Launches Limited-Edition "Cuddle Collection" for Cat Lovers
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Paper-Made Frozen Food Packaging
PACK'D is Introducing New Recyclable Paper Bags
Corrugated Cheese Packaging
Boxway Creates New Corrugated Packaging for Butlers Farmhouse Cheeses
Animal-Themed Apparel Collections
KENZO Releases Its New 'Varsity Jungle' Apparel Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Pet-Friendly Seamless Furniture
Bink Rabbit Goods Delivers a Slew of Modern Furniture
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Cat-Themed Apparel Capsules
Whisker Wear Clothing Co. Launches an Exclusive Cat Print Apparel Line
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Wilderness-Inspired Furniture Series
Name Place Animal Thing Designs the Habitat Collection
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect