Critters have a way of adding a personable and charming touch aesthetically, which is likely why animal packaging design is such an influential aspect in the branding world.
From wines to products actually targeted toward pet owners, animals seem to symbolize a number of things, and can be designed to suit a variety of moods. For children's products, animals take on a more whimsical form, creating an intriguing and familiar aesthetic sure to appeal to parents. For more upscale products, animals are seen being depicted in a more sophisticated and abstract way, adding elegance to quality products.
Animal packaging design is an increasingly popular aesthetic, and adds a splash of personality to otherwise boring packaging.
34 Examples of Animal Packaging Design
34
Antique Entomology Branding
3 Pairs Packaging Channels Insect-Collecting Nostalgia
33
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
32
Nutritional Dog Treat Branding
NuBone Packaging Creates a Visual Link Between Bone and Ingredients
31
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
30
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
29
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
28
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
27
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
26
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
25
Splattered Bovine Branding
Spotted Cow Packaging Features Spilled Liquid for a Sweet Logo
24
Self-Contained Egg Cookers
Gogol Mogol Lets You Instantly Create Hard Boiled Huevos
23
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
22
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
21
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
20
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
19
Alchemic Alcohol Branding
Hypnos Wine Packaging Embodies the History Behind this Italian Drink
18
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
17
Peacocking Beverage Branding
Bellacock Cocktail Packaging Entices with a Coat of Vivid Color
16
Luxurious Pooch Products
'The Dapper Dog' is a Pet Grooming Collection for Spoiled Pups
15
Banana Puree Jams
'OOH OOH AH AH Banana Jams' are Gooey Great Spreads
14
Baked-View Branding
Kefalonia Fish Packaging Serves Up a Sneak Peek of Your Cooked Cod
13
Recycled Chair Leg Sculptures
Lars Beller Fjetland Crafts Birds Using Old Furniture Parts
12
Cute Critter Branding
Method Hand Wash Packaging Asserts its Adoration for Animals
11
Food-Infused Fish Branding
Cicero Sardines Packaging Suggests the Sea of Flavors Within
10
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
9
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
8
Animalistic Tea Branding
Dianelle Kroll Designs Packaging Drawing from Chinese and Polish Culture
7
Insect-Inspired Fragrances
The Marc Jacobs 'Dot' Perfume is Endearing
6
Wind-Blown Animal Labels
Carhatt Vineyards Sports Packaging Design Inspired by Weathervanes
5
Flying Animal Packaging
Bara Goat Dairy Products Are Swathed in a Serene Wrapper
4
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
3
Egg-Shaped Beverage Bottles
Mara Rodriguez Creates Outdoorsy Packaging for 'Deer You' Juices
2
Branded Festive Primates
The A Bathing Ape BABY MILO 2012 Christmas Toy is Cute
1
Clumsy Animal Branding
Pekabesko Pate Packaging Features Cartoon Creatures in Dangerous Situations
Related Ideas
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Dutch Pottery-Inspired Tumblers
The Owala UO Exclusive Delft Cat Print is Delftware-Inspired
Aesthetic-Driven Dog Toys
These Karim Rashid for Ubbi Dog Toys Come in Three Styles
Expanded Pet Apparel Capsule
The Adidas Originals Pet Collection Brings Forth Brand Styling
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Retro Athletic Pet Accessories
The Adidas Originals Pet Accessories Collection is Extra-Cute
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Cultivated Meat Certification Labels
C-Label from V-Label is a Certification for Cultivated Foods
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Monkey-Shaped Cat House
Monkey Cat House Alters Pet Furniture into a Sculptural Interior Object
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Luxury Artful Veterinary Clinics
Kelly Wearstler Designs the King Animal Hospital in Ontario
Affordable Pet Products
Target Adds New Items to its Affordable Pet Brand for National Pet Month
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Animal-Human Translation Concepts
FORMD Designs the Hamani Concept of Communication
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Accordion-Like Cat Shelter
The FurBallRetreat Cat Shelter Expands from Book-Like Form
Cat-Inspired Fuzzy Frames
The Dry Studio Petbrick 65 Keyboard has a Textural Finish
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Sensory Cat Food Campaigns
WHISKAS' Purradise Imagines Worlds to Satisfy Every Type of Cat
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Customizable Pet-Inspired Luxury Accessories
Marc Jacobs Brings Back Its Bark Jacobs Series
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Dumping-Like Fashion Bags
Esenes Worldwide Bag Mimics Edible Textures Through Sculptural Design
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Whimsy Art Exhibitions
House of Creatures at Milan Design Week Presents Symbolic Objects
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Playful Animal-Themed Fashion Capsules
Tyler McGillivary Has Debuted the Something Fluffy Capsule
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Marine Biotech Skincare
Dulcie's Packaging Uses a Bio-Based, 100% Home-Compostable Material
Adorable Pawprint Bottles
The Pet Paw Bottle Turns Water Rings into Charming Pawprint Stamps
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Dog-Shaped Furniture Sets
Elanco’s Pet Collection Turns Flea Awareness into Sculptural Seating
Personality-Forward Bookmark Designs
Humdrum Paper Offers Unique Bookmarks for Book Lovers
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Aluminum-Free Carton Packaging
This SIG Aluminum-Free Full Barrier Solution Reduces Material Use
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Kids Cozy Animal Slippers
L.L.Bean Introduces Playful 3D Character Footwear for Kids
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Resealable Self-Standing Litter Bags
Catalyst Pet Enhances Its Sustainable Cat Litter Packaging
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Cost-Conscious Pet Food Debuts
Kimberly-Clark de México Launches Two New Pet Food Brands
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Soft Structural Packaging
The Project Ara Explores Air‑filled Biomimicry as a Design Material
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Cat-Friendly Sauces
The WOW Cat Sauce Range Serves Tender Protein Fillets in a Saucy Format
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Sustainable Retail Interiors
Sheep Inc London Store Uses Sculptural Displays & Graphic Art
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Sustainable Bulk Pinot Grigios
Rewild Wines Unveils an Eco-Friendly Format for its 4L Pinot Grigio
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Elevated Pet Care Packaging
FURminator® Introduces the New Spill-Resistant Pet Shampoo Packaging
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Boldly Designed Pet Accessories
Dusen Dusen Joins Little Beast on a New Collection
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Artistic Animalistic Tequilas
Dobel Atelier: Animales Endémicos Includes Six Hand-Painted Bottles
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Thoughtfully Designed Pet Carriers
Tavo Introduces the Crispin Pet Travel Crate
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Pet-Safe Pheromone Solutions
SIGNS Launches Four Pheromone Products for Cats, Dogs, and Bunnies
Cat Cafe Beds
Enhanced Feline Relaxation Pet Furniture with Café-Inspired Design
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Animal Casting Directories
Animals.Film Helps Users Find And List Animals For Creative Productions
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Party-Centric Quick-Commerce Campaigns
Flipkart Launches 'Everything for Every Party Animal'
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Dotwork Wine Label Designs
Hoot Design Studio’s Bleeding Rose Label Is Hand-Illustrated
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Polish Pet Nutrition Brands
Naturalnie z Kotfina Introduces New Products to its Portfolio
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object