These examples of American heritage brand initiatives cover a wide range of releases from names that have been ingrained in the minds of consumers for decades.
Given the rich histories that these brands have, many have created campaigns that honor their roots, such as Levi's, which took cues from the 1940s west coast surf culture when coming up with its Spring/Summer 2018 editorial. The vintage editorial consists of grainy images with muted colors, all of which show models in nostalgic apparel that's been reimagined with a modern twist.
Another highlight is the Tommy Hilfiger Spring 2018 collection, which was debuted on the runway with a patriotic race car theme, specifically referencing the brand's partnership with Formula One champions Mercedes-AMG.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
