These examples of American heritage brand initiatives cover a wide range of releases from names that have been ingrained in the minds of consumers for decades.
Given the rich histories that these brands have, many have created campaigns that honor their roots, such as Levi's, which took cues from the 1940s west coast surf culture when coming up with its Spring/Summer 2018 editorial. The vintage editorial consists of grainy images with muted colors, all of which show models in nostalgic apparel that's been reimagined with a modern twist.
Another highlight is the Tommy Hilfiger Spring 2018 collection, which was debuted on the runway with a patriotic race car theme, specifically referencing the brand's partnership with Formula One champions Mercedes-AMG.
40 American Heritage Brand Initiatives
From Beer-Paired Pizza Deliveries to Patriotic Singer Merch:
Riley von Niessen — Jul 26, 2018 — Marketing
40
Unorthodox Art-Motif Apparel
EMPTY R _ _ M and SKOLOCT Drop an Exclusive Line of Streetwear
39
Logo Flag-Branded Bathing Suits
This Tommy Hilfiger Flag Bikini Boasts the Brands Color Palette
38
Vintage West Coast Fashion
Levi's Takes Cues from 1940s Surf Culture for Spring/Summer 2018
37
Luxe Yacht-Style Apparel
Ralph Lauren's CP-93 Collection is Inspired by 90s Nautical Events
36
Race Car Fashion Ensembles
Tommy Hilfiger Spring 2018 Takes Cues from 'The Fast and the Furious'
35
Rugged Singer Pop-Ups
Justin Timberlake's 'Man of the Woods' Store Celebrates His New Album
34
Celebratory Striped Sneakers
New Balance Celebrates 30 years of the 576 Sneaker with Paul Smith
33
Toy-Inspired Glossy Shoes
The Converse x JW Anderson Collab Boasts a Playful & Nostalgic Aesthetic
32
Unisex Luxury Timepieces
Tom Ford is Entering the Watch Market with the Stunning Tom Ford 001
31
Nostalgic 90s-Inspired Editorials
Kari Jarozysnka Captures Bredäng Boys's After School Hangouts
30
Summer-Ready Layered Collections
sacai Redefines the Meaning of Season-Specific Ready-to-Wear
29
Urban Exploration Collaborations
Raised by Wolves and Timberland Collaborate on a New Collection
28
Collaborative Americana Bathing Suits
Gigi Hadid X Tommy Hilfiger Bathing Suit is Now Available
27
Filmic Anniversary Shoes
PF Flyer's Sandlot Anniversary Series Celebrates the Movie's 25th Year
26
Retro Tech-Themed Sneaker Editorials
The New Balance ML574 Was Promoted with Nostalgic Imagery
25
Sportswear Logo Necklaces
These New Champion Necklaces are Available in Three Finishes
24
Sportswear-Branded Work Boots
Champion and Timberland Revitalized the Iconic 6" Boot Model
23
Movie-Inspired Bomber Jackets
Hasbro and Alpha Industries Introduce The Bumblebee Flight Jacket
22
Cartoon Sitcom Sneakers
UBIQ Designs Custom Canvas Sneakers Inspired by The Simpsons
21
Celebratory Pride Fashion Collections
Levi's Embraces Pride Month with an Inclusive Fashion Line
20
Pizza Brand Beer Deliveries
Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas
19
Modernized Oil-Tanned Leather Shoes
Red Wing Heritage Introduces a Contemporary Work Oxford Model
18
Americana-Inspired Fashion Editorials
The Newest #MyCalvin's Campaign Stars Millie Bobby Brown
17
Film-Inspired Traditional Workwear
Levi’s Made & Crafted Joins Motofumi Poggy Kogi on a New Series
16
Worn-In Men's Boots
Red Wing Heritage Created the Weekender Chelsea Boots with a Worn-Down Look
15
Whiskey Brand Podcasts
Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
14
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
13
Functional Unisex Fashion Lines
Yuu Haishi Introduces His First Clothing Label Entitled 'ANEI'
12
Work-Appropriate Skatewear
PACCBET x Carhartt WIP Join to Merge Workwear and Skatewear
11
Authentic Military Apparel Team-Ups
3sixteen & Alpha Industries Highlight the M-65 Field Jacket
10
Chic Americana Board Games
The Shinola Backgammon & Checkers Game Set is Premium
9
Old School Heritage Streetwear
Cherry Los Angeles Introduces Drop 2 of Its MICRO-DOSE Range
8
Designer Compact Youth Jackets
Ralph Lauren's New Packable Jacket is Waterproof and Stylish
7
Iconic Perfume Launches
'Women' is the First Calvin Klein Perfume to Be Released in 13 Years
6
Meme-Inspired Animated Campaign Ads
Nike Channels Famous Football Player Ronaldo in Playful Ads
5
Plastic Bottle Boots
The Timberland X Thread Collection Supports Locals in Haiti
4
Mineral-Infused Technical Fabrics
37.5 Technology Assists in Controlling The Core Body Temperature
3
Summer-Ready Preppy Boat Shoes
Noah and Sperry Join Forces in Creating a Line of Shoes for SS18
2
American Lager-Infused Soaps
The Duke Cannon 'Big Ass Beer Soap' is Made with Old Milwaukee
1
LGBTQ-Focused Athletic Ads
Nike's Be True Campaign Features an Ad Starring Leiomy Maldonado
Related Ideas
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Co-Branded Californian Streetwear
The Levi's x Stussy Collaboration Line is Effortlessly Cool
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Premium Motorcycle Lifestyle Apparel
These Harley-Davidson Clothing Lines are Rebellious
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Intimate Fashion Photo Essays
Mallet Pays Homage to Pellicci's, "A Home from Home"
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Western-Influenced Spring Menswear
MNML Launches Its Heritage Capsule for the Pre-Spring Season
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Heritage-Honoring Boot Collaborations
SOLDIER Presents a New Timberland 6-Inch Boot
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Beer Brand-Inspired Tonal Sneakers
Nike Launches a New Dunk Low in a Heineken Colorway
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Streetwear Icon Jean Collaborations
This Levi's® and NIGO Collection Honors 150 Years of the 501®
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Collectible Condiment Packets
Heinz's Saucemerica Collection Features 50 US-Inspired Designs
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Iconic Heritage Brand Sneakers
Le TIGRE Unveiled an Exciting New Sneaker Collection
Miner-Inspired Denim Jeans
Levi's 1917 Homer Campbell 501 Tells the Story of Durable Denim
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Militaristic Retro Clothing Brands
NEPENTHES Introduces its New BLANK LABEL Imprint
Denim-Centric Streetwear Collections
Stüssy and Levi's Join Forces on a Collaborative Capsule
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Nostalgic Classic Reissued Garments
The Wrangler Reissue Collection Celebrates 75 Years
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Timeless Spring-Ready Menswear
Last Pick Unveils a Classic Capsule of Apparel for SS23
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Collaborative Global Fashion Capsules
Lee and The Brooklyn Circus Partner to Tell "A Fresh Tale"
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Y2K Brand-Backed Denim
Playboy Launches its First Official Denim Line for Men and Women
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Limited-Edition Americana Snack Cakes
These Hostess 4th of July Treats Come in Three Varieties
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Jazz-Inspired Apparel Collections
The National Jazz Museum and Book Works Launching Tee Collection
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Archival Spring-Ready Gorp Apparel
HH-118389225 Introduces the Capsule 241 for SS24
US Hip-Hop-Themed Streetwear
Patta and Tommy Hilfiger Join Forces on a Collection
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Motorsports-Inspired Streetwear
Tommy Hilfiger and Mercedes-AMG Unveil Collaborative F1 Capsule
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Patriotic Light Pilsners
This All-American Pilsner is Designed For Warm-Weather Enjoyment
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule