Before introducing ANEI, Yuu Haishi worked as a pattern maker at giant fashion labels Yohji Yamamoto and Y-3 and as a project lead for visvim. Having gained a unique set of skills, Haishi paved his own path with his very first clothing label ANEI. The new brand focuses on unisex designs whilst infusing the Y-3's functional elements and visvim and Yohji Yamamoto's attention to detail. The pieces incorporate organic textiles allow for relaxed fits with its linen and cotton materials.
Some other pieces include loosely fitted tees, drawstring trousers, oversized hoodies, kimono-inspired tops, coach jackets, and track apparel. The color palette boasts pale blue hues, deep mustard tones and earthy neutral beiges. ANEI's debuting Spring/Summer 2019 collection will be hitting the markets in the midst of December this year.
Why This Trend Is Growing
- Functional Unisex Fashion
- ANEI focuses on unisex designs with functional elements and relaxed fits, paving the way for further development of genderless fashion.
- Organic Textile Fashion
- ANEI's incorporation of organic textiles in their designs presents itself as a potential disruptive innovation opportunity for the fast fashion industry.
- Attention to Detail Apparel
- ANEI's inspiration from big fashion labels like Yohji Yamamoto and Y-3, presents an opportunity for smaller fashion labels to get inspiration from high-end brands and create unique, detailed pieces.
Industries Being Reshaped
- Fashion
- ANEI's launch in the fashion industry could present disruption opportunities that involves the use of organic textiles, attention to detail, and functionality in creating unisex pieces.
- Textile
- ANEI's focus on organic textiles can potentially disrupt the textile industry by promoting sustainable materials that are eco-friendly and safe for the environment.
- Retail
- The unisex designs and relaxed fits of ANEI's functional apparel presents opportunities for the retail industry to cater to consumers who are seeking genderless and relaxed fits in their clothing.
