Those looking to make a splash this summer should look no further than the Gigi Hadid x Tommy Hilfiger bathing suit, which arrives in the brand's instantly recognizable colorway and features a unique design twist.
Less is more with this stylish new suit, as it features a barely there back that consists of a vertical and horizontal piece of fabric. The front of the suit features a scoop neck and reads 'Tommy' across the chest. The suit is reflective of the brand's recent 'Americana' aesthetic, as it's both contemporary and practical, while eliciting a sense of nostalgia from the wearer due to its retro design.
Perfect for a day at the beach, this Gigi Hadid x Tommy Hilfiger bathing suit is available both in-store and online.
Image Credit: Selfridges
Why This Trend Is Growing
- Collaborative Fashion
- Opportunity for brands to collaborate with influencers and create unique fashion pieces.
- Minimalist Design
- Growing demand for simple, sleek designs in fashion, creating opportunities for innovative design twists.
- Nostalgic Retro Fashion
- Retro-inspired designs that evoke a sense of nostalgia are gaining popularity, providing opportunities for brands to tap into this trend.
Industries Being Reshaped
- Fashion
- Innovative collaborations between fashion brands and celebrities/influencers can drive brand awareness and boost sales.
- E-commerce
- Online platforms offer a convenient way for consumers to purchase unique collaborations like the Gigi Hadid x Tommy Hilfiger bathing suit.
- Retail
- Collaborative fashion pieces can attract customers to physical retail stores, providing a unique and exclusive shopping experience.
