From all-natural frozen meals to organic menu item additions, there are many ways in which brands are adapting to meet the desires of health-conscious consumers.
Fast food restaurants like McDonald's and Wendy's have begun experimenting with natural and organic menu items that suggest marketers are willing to reinvent staple food products in order to appeal to the discerning Millennial demographic. While McDonald's has added several kale-infused salads, Wendy's has added a handful of organic tea beverages thanks to a partnership with Honest Teas.
Additionally, consumer packaged goods have also begun to re-position themselves as a means to avoid the dreaded junk food aisle designation in grocery stores. With all-natural ingredient lists finding their way into the frozen meals section, it proves that brands are willing to adapt to growing consumer concern around the quality and origin of the food they ingest.
22 Healthy Food Adaptations
21
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
20
Organic Fast Food Teas
The Wendy's and Honest Tea Partnership is the Chain's First Organic Item
19
Seafood-Infused Spaghetti
This PC Black Label Squid Ink Spaghetti Has Numerous Health Benefits
18
Garden-Fresh Fast Foods
Wendy’s Just Unveiled a New Line of Satisfying Crunchy Salad Options
17
Vibrant Organic Taquerias
Poppo's Taqueria is an All-Natural Mexican Food Restaurant in Florida
16
Defiant Ice Cream Branding
Sweet Rebellion's Ice Cream Joins the Battle for 'No Added Sugar'
15
Kiddie Greek Yogurts
This Chobani Greek Yogurt is Branded Just for Kids
14
Cleansing Hot Cereals
Earnest Eats' New Breakfast Line Encourages Early Morning Detoxification
13
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
12
Spreadable Mediterranean Yogurts
This Yogurt Spread is a Healthy Alternative to Cream Cheese
11
Crunch Optimized Cereal Bowls
The Eatmecrunchy Cereal Bowl Keeps Your Cereal from Getting Soggy
10
Healthy Frozen Burritos
Luvo's Healthy Burrito Products Are Stuffed with Gourmet Mixed Meals
9
Kale-Infused Breakfasts
McDonald's Egg White and Turkey Sausage Breakfast Bowl Contains Kale
8
Health-Boosted Iconic Cereals
Kellogg’s Fibrelicious Muesli is Catering to Consumers’ Well-Being
7
Grecian Frozen Yogurts
Baskin-Robbins' Greek Frozen Yogurt Offers a Healthy Ice Cream Alternative
6
Healthy Microwavable Moussakas
Cedar Lane's Eggplant Mediterranean Moussaka is High in Protein
5
Autumnal Corn Chips
Way Better's Cranberry Pumpkin Snack is Powered by Fall-Flavored Superfoods
4
All-Natural Frozen Meals
SELF Magazine Introduces a Line of Healthy Frozen Meals
3
Portable Breakfast Packs
GoPicnic's On-the-Go Breakfast Options Offer Health & Convenience
2
Superfood Rice Dinners
Trader Joe's Organic Superfood Pilaf is an Easy Frozen Dinner Option
1
Hearty Organic Soups
The Campbell's Organic Soups Offer a Healthier Meal Option
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Upcycled Vegetable Packaging
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Food Waste Sneakers
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Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
Digital-Oriented Restaurant Redesigns
Wendy's Rolls Out New Design Concept, 'Global Next Gen'
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Consumer-Driven Cafe Menus
The New Costa Coffee Menu Has Hot Milkshakes and More
Playful Adult-Oriented QSR Meals
McDonald's Partners with Cactus Plant to Launch Adult Happy Meals
Frozen Plant-Based Entrees
New Impossible Bowls Just Made Their Debut at Walmart Stores
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
On-the-Go Food Bowls
'Rush Bowls' Announced New United States Expansion Plans as Demand Increases
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Frozen Onigiri Snacks
Konscious Foods' Plant-Based Onigiri is Ready to Thaw and Eat
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Green Tea Retailer Desserts
The IKEA Japan Matcha Fair Menu Has Nine Items to Enjoy
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
Athletic Nutrition Frozen Meals
These New The Gym Kitchen Frozen Meals are Balanced
Salad-Style QSR Sandwiches
The McDonald's Salad Burger is Available in New Zealand
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Real Food Meal Replacements
The POSSIBLE Performance Products Have High-Quality Taste
Convenient Plant-Based Food Ranges
The THIS Food-to-Go Range Includes Three Sandwiches and More
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Relaunched Meat-Free Food Brands
The Birds Eye Green Cuisine Brand is Showing Off New Branding
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Longevity-Boosting Frozen Meals
Blue Zones Kitchens Makes the Blue Zone Diet Accessible
Moroccan-Inspired Frozen Entrees
Saffron Road's Heat-and-Eat Meals are Ready in Minutes
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
Mix-and-Match Frozen Foods
Signature Select Mix + Match Meals Come in Many Options
Sustainable French Fry Menus
McCain Foods and A&W Team Up to Promote Regenerative Farming
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Regeneratively Farmed Frozen Fries
McCain Naked Oven Chips are Made with Two Ingredients
Frozen Better-for-You Breakfast Meals
Real Good Foods Debuts New Breakfast Bowls & Breakfast Bites
Plant Protein Oatmeal Cups
Health Bear Food's Oatmeal Cups are Take-Anywhere & Nutritious
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Healthy Plant-Based Fast Food
Kevin Hart Opens a New Plant-Based Restaurant in Los Angeles
Waste-Neutral Wellness Brands
fitppl Offers a Range of Superfood Plant Protein Blends
Nutritious Miniature Waffles
Evergreen's Frozen Waffles Share a Serving of Fruits and Vegetables
Plant-Based Chicken Alternatives
Recreate Foods Makes Nuggets, Filets & More for Foodservice
Restaurant Chain-Branded Baked Goods
Panera Brands Launches New CPG Bagels, Baguettes, and Muffins
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Microwave-Ready Snack Products
The Individually Wrapped Veggies Made Great Products are Flavorful
Eco-Friendly QSR Coffee Lids
Tim Hortons Plans to Migrate to Using Sustainable Cutlery in 2023
Plant-Based Private Label Products
Open Nature Products are Arriving at Albertsons
Reformulated Health-Focused Snack Products
These Walkers Snacks are Now HFSS-Compliant
Organic Green Juice Beverages
This Organic Cold Pressed Green Juice Beverage Full of Vitamins
Plant-Powered Food Halls
Saluhall is a New Dining Concept by IKEA's Parent Company
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Allergy-Friendly Baked Goods
Partake Foods is Dedicated to Offering Allergy-Friendly Foods to All
Heat-and-Eat Toasts
Rudi's Bakery Creates Convenient, Quality Frozen Toasts
Plant-Powered Tuna Salads
John West's Plant-Based Salads Feature a Tuna-Style Protein Alternative
Compostable Packaging Salad Lines
The New Fair Earth Farms Organic Salad Kits & Blends are Fresh
Breakfast Menu Fusions
Wendy's Debuts its Chicken Strips and French Toast Sticks Bundled Together
Sustainable Salad Meal Kit Deliveries
Inspired Go Debuts the New Fraîche Noodle Salad
Plant-Based Artisan Pizzas
Wicked Kitchen's Chef-Created Frozen Pizzas Tap Into Global Flavors
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Asian-Inspired Canned Teas
Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Frozen Vegan Chicken Meals
Dr. Praeger's Added Three New 'Perfect Chick'n' Products to its Lineup
Nutritionist-Crafted Meal Products
Jenny Craig Jenny Fresh Includes a Range of Delicious Options
Vegan Veggie Fries
These Frozen Fries Offer a Copious Helping Of Vegetables
Nutritious Pouch-Packaged Broths
Daylesford Organic is Launching Two New Products for 2024
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Ready-to-Eat Plant-Based Meals
Home Chef and Impossible Foods Created Two Vegetarian Meal Options
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Plant-Based Chicken Sandwiches
Burger King is Testing the 'Impossible Original Chick’n Sandwich'
Medically Tailored Meal Plans
ModifyHealth Simplifies Meals for Diets That Need Modifications
Restaurant-Inspired Frozen Comfort Foods
The Boston Market At Home Frozen Foods Has Been Expanded
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Dynamic Cafe Menu Additions
Costa Coffee Unveils the New Plant-Based Menus and Hot Milkshakes
Anti-Chemical Farming Partnerships
GreenField and Snacktivist Foods Announced a New Initiative
Meat-Free Frozen Appetizers
These Plant Up Plant-Based Frozen Appetizers are Arriving in Canada
Plant-Based Billboard Takeovers
Birds Eye Promoted a Plant-Based Range & Challenged Competitors
Breakfast-Included Sandwich Menus
The Urban Eat Relaunch Includes Foods for All Times of Day
Collaborative Meatless Menus
The Breakfast Club is Serving a Fully Meatless Menu
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Frozen-to-Fresh Poke Bowls
Konscious Foods' Plant-Based Poke Bowls Make Quick Meals
Healthy Take-Out Promotions
'Salad and Go' Released the 'On the Go' Promotional Combo at $9.99
Super-Premium Pet Foods
Nature's Menu is Exclusively Available at Dollar General
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
All-Natural Chicken Salads
Newk’s Eatery's New Green Goddess Salad is Here for Summer
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
Clean-Ingredient Macaroni Meals
Myles Comfort Foods’ Frozen Mac and Cheese is Protein-Packed
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Sustainable Ambient Yogurts
Chr. Hansen and CP Kelco Debut New Prototype Ambient Yogurts
Low-Cost Premium Pet Foods
Nature’s Menu Pet Food is Exclusively Available at Dollar General
Revamped Plant-Based Foods
Jack & Annie’s is Introducing Improved Recipes for Frozen Options
Functionally Refreshing Iced Teas
Eat the Change Just Ice Tea Now Includes Three New Varieties
Canned QSR-Made Chilis
Wendy's Popular Chili Will Soon Be Available at Grocery Stores
Complimentary Breakfast Trucks
Sainsbury’s Vegfast Van Shares Free Healthy Breakfasts
Natural-Focused Condiment Brands
Walden Farms Shifted Towards GMO-Free Natural Products
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Dehydrated Plant-Based Meals
Farm to Summit Packages Nourishing Meals in Omnidegradable Bags
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Ready-to-Prepare Frozen Veggie Products
These New Green Giant Products Come in Three Varieties
Plant-Based Cafeteria Options
This School District is Launching Plant-Based Lunch Options
Plant-Based Home Chef Products
These New TiNDLE Products Respond to Consumer Needs
Two-Ingredient Organic Fries
Roots Farm Fresh Debuted First-of-Their-Kind Fries at Expo West
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Flavored Free-From Yogurt Products
five:am Organic Added Three New Products to its Portfolio
Refreshing Spring-Ready QSR Menus
Wendy's Debuts Three New Spring-Inspired Menu Items for Fans
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Plant-Based Concession Stands
Wicked Kitchen Opened a Stand with the Minnesota Timberwolves
Ready-Made Curry Dishes
Proper Good Offers Tasty and Convenient Meals to Busy Consumers
Paleo Pasta Meal Kits
Kevin’s Natural Foods Launched Paleo-Certified, Heat-and-Eat Pasta Kits
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Plant-Based Fast Food Sandwiches
Burger King is Testing the Original Chick'n Sandwich in Ohio
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Convenient Grain-Based Meals
Seeds of Change Introduces the Ancient Grain Mix Line at Whole Foods
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Upcycled Baking Mixes
Bake Me Healthy Nourishes with Upcycled Certified, Plant-Based Mixes
Ready-to-Eat Plant-Based Meals
Beyond Meals from Beyond Meat Prioritize Plant-Based Convenience
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
Indian Plant-Based Meat Brands
The 'Simply Better' Brand Offers Delectable Meat Alternative Foods
Ultra-Convenient QSR Breakfast Wraps
Wendy's Breakfast Wraps are Arriving at Locations in Canada
Allergy-Friendly Flatbreads
Daiya's New Products are Plant-Based and Allergen-Friendly
Meat-Free Restaurant Menu Updates
The Halal Guys Menu Has Been Updated with Several New Options
Blackened Chicken Salad Toppers
SoFresh is Adding Blackened Chicken, Buffalo Chicken, and More
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Protein-Packed Quick-Serve Meals
Perfect Servings Meals Just Need Water and Heating Before Eating