Grecian Frozen Yogurts

Baskin-Robbins' Greek Frozen Yogurt Offers a Healthy Ice Cream Alternative

Baskin-Robbins is introducing the Super Yumberry Greek Frozen Yogurt, a flavor that will join the healthier options on the ice cream giant's 'Better For You' menu. Other options include a Fat-Free Vanilla Frozen Yogurt and Reduced-Fat Caramel Turtle Truffle.

Just because you're opting for something healthy, doesn't mean you're not still "indulging." The Greek Frozen yogurt is made with a berry-flavored Greek yogurt, and a Triple Berry Ribbon is swirled through for extra berry goodness. Those who are watching their calorie intake will be pleased to discover that the newest addition the the BRight Menu is only 130 calories per 2.5oz scoop.

The smoothie format comes in three additional flavors: Strawberry, Mango or Tropical Yumberry.

Healthier Desserts
Opportunity for more ice cream and dessert shops to add healthy and low-calorie options to their menus.
Greek Yogurt
Potential for more food products and brands to incorporate Greek yogurt as a healthy and versatile ingredient in various dishes and snacks.
Fruit-infused Desserts
Fruit-based desserts offer a healthier alternative to traditional desserts with added flavors and nutrients.

Where This Applies

Ice Cream and Frozen Yogurt Shops
With the rise of health-conscious consumers, ice cream and frozen yogurt shops should consider adding healthier options to their menus to cater to those looking for a guilt-free indulgence.
Food and Beverage Industry
Manufacturers and producers should experiment with more healthy ingredient alternatives to appeal to health-conscious consumers.
Smoothie Shops
Smoothie shops should explore adding frozen yogurt options to their menus as an alternative to traditional smoothie ingredients while appealing to the health and wellness trend.
SCORE
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GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 19%
Freshness 8%