Top 100 Cosmetics Trends in 2023

From Plant-Based Body Washes to Squalane-Powered Liquid Primers:

This past year has showcased how the industry has adapted and evolved to meet the diverse needs and desires of beauty enthusiasts. From roll-on arnica serums to sculpting LED skincare tools, this list of trends in cosmetics for 2023 is influencing how consumers think about beauty in the coming year.

For an all-in-one eyelash solution, Younique's QUADRA is a tubing mascara with a remarkable four-in-one formula. Serving as a primer, serum, and lash lengthener, this vegan product is enriched with performance ingredients such as peptides, plankton extract, biotin, flaxseed extract, and chia seed extract.

For fresh, blemish-free skin, the new Foreo skincare device is the Kiwi derma, a microdermabrasion pore vacuum designed to extract impurities deep within pores. This skin-smoothing device enhances overall skin tone and texture, while also firming and reducing the appearance of wrinkles.

For more cosmetics innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.
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