Metropolitan areas are the ideal place for guerrilla stunts; Trend Hunter has actually covered a few incredible public spectacles created in the name of promotion and awareness.

The following cluster highlights some of the best examples we’ve seen of brands and advertisers who were unafraid to use public space as their marketing medium. From giant toilet paper rolls to subway parties (and no pants subway rides), here are some of the wildest, most innovative guerrilla stunts in metropolitan areas.