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3-D Tongues Edit
Japanese Subway Ads

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3-D Tongues
Japanese Subway Ads
3-D Tongues - Japanese Subway Ads (GALLERY) 2
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3-D Tongues - Japanese Subway Ads (GALLERY)
Japanese Subway Ads
 Published: Nov 26, 07
 Views: 3,368

3-D tongues probably aren’t the first thing that comes to mind when you think about a Japanese subway station, but then again, Tokyo is filled with the unexpected. The plastic, human-sized Pepto-Bismol pink tongues were spotted at Ometesando station on glossy boards of the same color, with white text on each tongue hinting at reasons why having fresh breath might be a good idea.

The intention of these enormous tongues? To raise awareness for Reach toothbrushes, specifically, those with the tongue scraper pad on the back.

They definitely encourage brand interaction. A C-Scout Japan rep said the ads were getting quite a bit of hands on attention; old and young were walking up to touch and attempt to lift the giant tongues.

References:  cscout

Filed In:  bizarre,  health,  marketing,  pop culture,  science,  unique,  world








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3-D Tongues