Japanese Subway Ads

By: Bianca Bartz - Published: Nov 27, 2007 • References: cscout
3-D tongues probably aren't the first thing that comes to mind when you think about a Japanese subway station, but then again, Tokyo is filled with the unexpected. The plastic, human-sized Pepto-Bismol pink tongues were spotted at Ometesando station on glossy boards of the same color, with white text on each tongue hinting at reasons why having fresh breath might be a good idea.

The intention of these enormous tongues? To raise awareness for Reach toothbrushes, specifically, those with the tongue scraper pad on the back.

They definitely encourage brand interaction. A C-Scout Japan rep said the ads were getting quite a bit of hands on attention; old and young were walking up to touch and attempt to lift the giant tongues. Stats for 3-D Tongues Trending: Older & Mild
Research: 5,146 clicks in 439 w
Interest: 4 minutes
Concept: 3-D Tongues
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: gold-painted pubs, america-themed burger menus, and creamy matcha coffees.