Musical at a Mall Edit

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Trend Hunter has covered a number of stunts caused by Imrov Underwear, and the ‘Musical in a Mall’ is the latest…

Improv Everywhere is an unorthodox comedy group based in New York City, formed in 2001 by Charlie Todd.  Its slogan is “We Cause Scenes,” which the group lives up to by executing non-demeaning pranks in public places. Improv Everywhere has organized and carried out over 70 “missions”, from synchronized swimming in a park fountain to repeating a short sequence of events in a Starbucks café every five minutes for an hour to flooding a Best Buy store with members dressed exactly like the staff, to deploying 111 shirtless male shoppers at an Abecrombie and Fitch store and more. This video features IE “agents” at Baldwin Hill Mall in Los Angeles in what can only be described as a flash mob musical or improvised theater.

Time Standing Still - Frozen Grand Central by Improv Everywhere (VIDEO)

Improv Everywhere’s latest publicity stunt brought time to a standstill.  At the New York’s Grand Central, the group brought 200 agents to a frozen pose for five minutes.  The scene is captivating, especially since 500,000 people rush through the station every day. Improv Everywhere - 111 Topless M… [More]

No Pants Subway Ride - 900 Underground Underwear Enthusiasts in NYC (VIDEO)

On January 12th, 900 enthusiasts in NYC dropped their pants for the 7th Annual No Pants Subway Ride, with NYPD escorts and crowds so large that the under-pantied participants were spread out over three subway lines, and stretched six per car. Improv Everywhere helped organize similar No Pants events… [More]

Improv Everywhere - 111 Topless Male Shoppers at Abercrombie and Fitch (VIDEO)

Ladies, would you shop at a store with 111 shirtless, sculpted men walking around? That was the basis of the latest creative mission by Improv Everywhere. New York City’s Abercrombie and Fitch on 5th Avenue, was crowded by female shoppers hungry to get a glimpse of the half-naked men while kicking o… [More]

Best Buy Fearful of People Dressed Like Its Employees

Improv Everywhere is a group that specializes in the organization of publicity stunts.  Their motto: “We cause scenes”.  Their latest event was to storm Best Buy dressed like employees.  Note the instructions from the website: 1) Blue Polo Shirt. Short sleeved. Any brand. Preferably with no logo.… [More]