Trend Hunter has covered a number of stunts caused by Imrov Underwear, and the 'Musical in a Mall' is the latest...
Improv Everywhere is an unorthodox comedy group based in New York City, formed in 2001 by Charlie Todd. Its slogan is "We Cause Scenes," which the group lives up to by executing non-demeaning pranks in public places. Improv Everywhere has organized and carried out over 70 "missions", from synchronized swimming in a park fountain to repeating a short sequence of events in a Starbucks cafÃ© every five minutes for an hour to flooding a Best Buy store with members dressed exactly like the staff, to deploying 111 shirtless male shoppers at an Abecrombie and Fitch store and more. This video features IE "agents" at Baldwin Hill Mall in Los Angeles in what can only be described as a flash mob musical or improvised theater.
Stats for Musical at a Mall
Trending: Older & Average
Research: 4,412 clicks in 426 w
Interest: > 3 minutes
Concept: Musical At A Mall
Related: 52 examples / 40 photos
Segment: Females, 18-35
Comparison Set: 19 similar articles, including: intricate face collage ads, premium economy airlines, and grass-fed dairy supplements.
Musical at a Mall
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